Archive | April, 2016

WHY BRANDS DIE AND MARKETING BUDGETS GET WASTED.

27 Apr

wind&wing2branding-bangok-thailand-strategy1-sisley-fashion-junkie-1hotel-pre-opening-corporate-branding-agencies

1:    Probably because so many CEOs and owners in Thailand and Asia work with so many NOT CREDIBLE,  NOT QUALIFIED  ‘make it up as you go along’  branding/marketing agencies.  Agencies with entire senior management having NO relevant credible experience, expertise or talent in the business and NO relevant BA qualification, education or awards,  EVER with ANY Accredited  Global Branding/Advertising Agency Network.

2:   Probably because CEOs are consistently exposed to and accept very low mediocre standards and expectations of creative branding/marketing excellence.

5 star Hotel Brands would never dream of hiring 2 star chefs to manage their 5 star hotel kitchen . . So why do so many CEOs and Owners here hire 2 star un credible, unqualified branding/marketing agencies to manage their 5 star business and brands?

Are clients insane?

In this part of the world, it seems    ’ Who You Know, not What You Know Rules’.  Or  ‘In The Land of the Blind, The One Eyed Man is King’.

When everyone is crying out for more direct sales, clear positioning and more market share, why is there such a total disregard for professional brand marketing excellence ?

Why not ask your agency senior partner for their relevant resume, awards, qualifications and experience gained  from an accredited global agency, BEFORE YOU CONSIDER WORKING WITH THEM ? and wasting your money.

http://www.blueorangeasia.com

GOOGLE PPC ADS – SOCIAL MEDIA MARKETING AGENCIES IN YANGON MYANMAR:

10 Apr

BLUE ORANGE ASIA is a Creative Social Media Marketing Agency in Yangon, Myanmar.

OUR OUTSTANDING SOCIAL MEDIA ADVERTISING SERVICES INCLUDE Social Media Advertising Communication Campaigns,  Facebook Advertising, Facebook Ads, Facebook Marketing, Instagram Advertising,  @ Line App Advertising, Youtube Marketing, #Hashtag Marketing,  Boost Post Marketing, Social Media Video Productions, Social Media Films, Facebook Page Branding and design, Face Book page Copwriting, Social Media Banner ads, Social Media Blogs and New posts, Viral Media Campaigns.

THE BEST BRANDS WORK WITH US BECAUSE WE DELIVER BETTER IDEAS THAT DELIVER BETTER RESULTS.

BLUE ORANGE ASIA MANAGES AND SERVICES SOCIAL MEDIA CLIENTS in the market sectors of FMCG, Beauty, Skincare, Cosmetics, Hospitality, Hotels and Resorts, Luxury Brands, Alternative  Healthcare and Hospital products, LOHAS Lifestyles of Health and Sustainability, Yoga, Nutrition Diets and Health,  Spas and well being, Consumer Retail Branding, Insurance, New Business Development, Social Media, IT, Mobile Apps, Mobile Devices, Food & Beverage Products, New Products, Electronic Consumer Goods, Tourism, Travel, Fashion Apparel, Retail Banking, Automotive, Property Development, Shopper Retail.  Just a few of the clients include Disney Hong Kong, Audi, Olay P&G Thailand, HSBC Singapore, Hilton Hotels Asia, Vietnam Tourism, Erawan Bangkok, Air Asia.

THE FASTEST WAY TO OPTIMIZE YOUR NEW BUSINESS SALES.

Create an Engaging Visually Compelling Social Media Digital Viral Film/Video and market it across targeted new media, social media communication channels.  Smart, efficient, effective.  If produced professionally, a corporate brand or product digital viral film with a Great Contagious Advertising Idea generates massive awareness for your business brand and product simply by communicating irresistible outstanding Must Have, Must Share dynamic content. Making you, your brand and product stand out above and beyond the boring bland competition.    Furthermore, a digital viral video significantly increases new direct traffic to your website, optimizing new leads and sales, allowing you to significantly increase your market share.

GET SMART. GET SOCIAL. GET VIRAL.  CONTACT US NOW. WE’LL SHOW YOU HOW.

CREATIVITY, INNOVATION & STRATEGY is at the core of every business, brand’s ability to stand out and rise above the competition and succeed.   Creativity, Innovation and Strategy is the difference between winning and losing, success and failure.   In Creativity, Innovation & Strategy, we EXCEL.

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BLUE ORANGE ASIA SOCIAL MEDIA BRAND MARKETING | VIRAL MEDIA MARKETING COMPANY IN YANGON MYANMAR.

EMAIL US:

ideas@blueorangeasia.com  |   http://www.blueorangeasia.com

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TOP TIPS FOR BETTER SOCIAL MEDIA ENGAGEMENT IN MYANMAR

  1. Run Facebook Ads to content

Running Facebook Ads is commonplace for social media marketing now. Oftentimes, however, running these ads straight to products can make them stick out like a sore thumb on a Facebook user’s News Feed. Running ads to content can make them feel more “native” to the Facebook platform. If all goes well, people won’t even notice they’re ads, and before you know it, they’ve visited your website and subscribed to your email list.

  1. Run a Photo contest

Use an app like Wishpond to run a contest in a tab on your Facebook page, and prompt your fans to submit photos related to your brand and product. Running a contest is one of the best ways to increase engagement and spread awareness of your Facebook page, all while generating leads for sales and collecting user-generated content that you can use in future marketing campaigns.

  1. Run a sweepstakes

Just like running a photo contest, running a sweepstakes is a great way to quickly grow your following and spread brand awareness. Because sweepstakes are so easy to enter, it’s simple to get people interested in your products. Make sure your prize is a product related to your brand, so you can connect with non-winners in the future with the purpose of turning them into sales. Add a “Like this page” popup box to your contest as well, to ensure contest entrants become connected with your brand.

  1. Run a Facebook Live campaign

Interacting with your fans in real-time adds a layer of honesty and “realness” to your social media marketing. Running, for example, a live interview to answer fan questions or to preview your newest line of products adds to the fan experience by creating a channel where you can engage your audiences right away, driving interest in your brand.

  1. Use videos and photos to preview content

Content marketing is a big marketing strategy for brands everywhere – and social media is a great outlet to share your content. Though you could just link straight to your content, previewing some of the content you’re sharing in a short video or picture (like an infographic) can help to pull viewers in and drive traffic from social channels (like Facebook) to your blog.

  1. Post relatable “tag a friend” content

If you’ve been on Facebook recently, chances are memes have been taking your News Feed by storm. You’ll also notice that most of the comments are people tagging friends they think would like the post – kind of the modern-day equivalent to forwarding a chain email to friends. Post a funny, relatable picture that’s relevant to your product or brand and encourage fans to tag their friends – this helps to spread brand awareness without feeling overly promotional.

  1. Post coupons on Facebook

Providing value in the form of discounts or coupons on your page keeps current fans interested, and can convince others to interact with and Like your page. Though your regular content can be exciting, remember that your end goal is likely to drive sales – introducing Facebook-only coupons can help to increase social engagement and turn passive Facebook fans into customers. There’s also the added possibility that fans may share the discount with their friends, spreading awareness and raising sales even further.

  1. Respond to customers’ concerns

As marketers, we know by now that social media isn’t just a platform we can use as a content megaphone. We’re responsible for using it to create and maintain connections with your customers to strengthen our brand and keep fans around. It’s also happens to be a popular place for customers with complaints to vent their frustrations. Respond to your customers’ complaints and concerns on Facebook. Avoid being defensive – use it to listen to and solve their problems, and you’ll see you can turn a bad situation into a brand-building opportunity.

  1. Run “reaction” campaigns

Something Facebook subtly introduced this year was an added array of “reactions” that people could use in place of the standard “Like”, including “love”, “haha”, “angry”, “sad”, and “wow”. Get users engaged by posting an image asking fans to vote for an option using the reaction buttons. For example, a protein bar company might ask fans what their favorite flavor is by saying “press Like for peanut butter or Love for chocolate”. This not only increases engagement, but also helps you gain insight into the minds of your consumers.

  1. Post infographics

Though Facebook isn’t usually the best place to post dense or numbers-heavy content, you can circumvent this by creating and posting visually-appealing infographics. Take interesting statistics and turn them into easily-digestible – and shareable – visual content. This is a great way to inform customers about your product and industry in a way that’s not overbearing. Use this tactic sparingly, for information you know your customers will be surprised by or particularly interested in.

  1. Schedule your posts with a tool like Buffer

Tweeting constantly is the best way to ensure you remain relevant by increasing the likelihood that you’ll show up on your followers’ Twitter feeds. It also shows people that you’re active on the platform, and allows you to space out your content easily without running into periods of content overload (or drought). Using a tool like Buffer also allows you to track metrics for your links, so you can see which of your Tweets are receiving the most engagement.

  1. Use BuzzSumo to curate content relevant to your account

If you like to share content from other places, use a service like BuzzSumo to find content with proven engagement. Use keywords relevant to your brand or product to look for content your followers will enjoy, and share the top posts. Because BuzzSumo has metrics on the most engaging posts for each keyword, it gives you a foolproof way to share content that’s interesting to readers.

  1. Reach out to other accounts to share your content

Tools like BuzzSumo (or other analytics platforms) also allow you to identify influencers – people with large followings. If you have a high-value piece of content you want to share with the world, it’s a good practice to reach out to influencers who follow you (or share content like yours) and ask them to give yours a share. More often than not, they’ll be willing to do it, helping to disseminate your content in different social media circles.

  1. Host a Twitter round table

Twitter can be a great medium to hold discussions with your social media circles. If it fits your brand, hosting a live chat or round table is an awesome way to learn more about your consumers. Companies like Buffer host weekly chats, with different questions and discussion topics for each chat. These chats are all linked by a hashtag, making it easy for participants to follow along.

  1. Create Special Moments with Live Video Feeds

Twitter recently made their “Moments” feature available to all users, meaning it’s easy to compile a selection of Tweets, photos and videos to create a seamless experience for viewers. If there’s a specific campaign you’re running, take Tweets from your various accounts (and followers if they send you content) to create a Moment that summaries the campaign. Share this Moment with your followers to easily share the entire experience with them.

NEW PRODUCT BRANDING, ADVERTISING CONSULTANTS IN MAYFAIR LONDON ENGLAND UK

9 Apr

Our Business . . . is Understanding Yours.

Blue Orange UK is an original outstanding Branding, Marketing, Advertising Consultants based in Mayfair London England currently servicing traditional and digital new media clients in Devon, Avon, Bristol, London England United Kingdom, Paris, Europe and Asia including Doha Qatar,  Mumbai India, Hong Kong, Singapore and Tokyo Japan.  Taking you more personally, we understand your needs and expectation far better, and more importantly, the need to be your unique self.  Because, as Oscar Wilde said, ‘Be yourself, everyone else is taken.’

As a global agency partner of Blue Orange Asia, we have over 20 years of award winning experience with the best accredited agencies in the world at the core of everything we do, giving us the credibility to consult and service clients in the pioneering new market sectors of New Brand & Product Innovation,  Bio Technology,  B2B,  SME,  E Commerce,  Hi Tech Systems,  Design, FMCG, Hospitality, Hotels, Resorts, ECO Green Living, Luxury Brands, LOHAS Lifestyle  Leisure, Healthcare & Wellness, Medical, Nutrition,  New Fashion Design Products, New Luxury accessories,  Sports & Fitness, Financial Services,  IT, Mobile,  Apps, Mobile Devices, Gaming,  Consumer Electronic Goods, Computers,  New Media, Recruitment,  Software, Travel & Tourism, Fashion & Accessories, Automotive, Airlines, Engineering, Alternative Energy.

One of our clear points of difference is in our expertise to create compelling strategic communication ideas that forge long term engagement and relationship between brands, products and customers.  Many the best brands work with us because we are one of the best ‘Think Different’ Creative Consulting companies around.  Seeing Things Differently, Thinking Differently isn’t just a Steve Jobs Apple INC positioning statement, or a Salvador Dali thing.  It’s what makes every business Great, Stand Out and shine brighter than their competition. It’s also what makes the Blue Orange ‘A Blue Orange’. We make the surreal So Real, and the ordinary Extraordinary.

For a few examples of our best award work click https://www.youtube.com/watch?v=7X3huUC9bt8

SERVICES

Our strategic consultant services include;

Brand Strategy |  Marketing Strategy

Business Management | Business Branding  | Brand Engagement and Equity | CRM

New Brand and New Product Identity | Creation

Strategic Brand Audit, Analysis, Insights and Observations | Data Research

Brand Messaging | Points of Difference | USP | | Brand Slogans Personality and Proposition.

Brand Positioning | Product Positioning | Market Positioning.

Branding Communications | Collaterals | Brand Manuals & Tool Kits.

Creative Advertising & Marketing Communications | Activation | PR Communications

Creative Direction | Copywriting | Art Direction | Photography.

Hospitality Hotel Pre Opening Branding Sales and Marketing Consultancy.

Travel and Tourism Branding Consultancy.

FMCG, Beauty, Skincare Branding, Marketing Consultancy.

Hospital Healthcare and Wellness Branding, Marketing Consultancy.

Contact Us Now, We’ll Show You How.

Contact us    ideas@blueorangeuk.com  |   www.blueorangeuk.com

Blue Orange UK in London England UK       

Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom

Email ideas@blueorangeuk.com