Archive | April, 2016

WHY BRANDS DIE AND MARKETING BUDGETS GET TOTALLY WASTED.

27 Apr

wind&wing2branding-bangok-thailand-strategy1-sisley-fashion-junkie-1hotel-pre-opening-corporate-branding-agencies1:    Probably because so many CEOs and owners in Thailand and Asia work with so many NOT CREDIBLE,  NOT QUALIFIED  ‘make it up as you go along’  branding/marketing agencies.  Agencies with entire senior management having NO relevant credible experience, expertise or talent in the business and NO relevant BA qualification, education or awards,  EVER with ANY Accredited  Global Branding/Advertising Agency Network.

2:   Probably because CEOs are consistently exposed to and accept very low mediocre standards and expectations of creative branding/marketing excellence.

5 star Hotel Brands would never dream of hiring 2 star chefs to manage their 5 star hotel kitchen . . So why do so many CEOs and Owners here hire 2 star un credible, unqualified branding/marketing agencies to manage their 5 star business and brands?

Are clients insane?

In this part of the world, it seems    ’ Who You Know, not What You Know Rules’.  Or  ‘In The Land of the Blind, The One Eyed Man is King’.

When everyone is crying out for more direct sales, clear positioning and more market share, why is there such a total disregard for professional brand marketing excellence ?

CLIENTS . .  TIME TO STOP WASTING YOUR MONEY & COMMITTING SUICIDE?

Why not ask your agency senior partner for their relevant resume, awards, qualifications and experience gained  from an accredited global agency, BEFORE YOU CONSIDER WORKING WITH THEM ? and wasting your money.

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Hospitality | Hotels, Resorts | Tourism | Travel Branding, Marketing Agencies in London, England, UK.

13 Apr

Blue Orange Asia | Blue Orange UK is an award winning Creative Tourism, Hospitality, Hotels, Travel Branding Marketing Agency servicing clients in Devon ,Avon,  Bristol, Reading,  Surrey, Central London, Knightsbridge, Chelsea, Mayfair, England, United Kingdom, servicing international hospitality clients in luxury destination travel branding marketing consultancy, tourism branding marketing consultancy, new hotel soft opening,  pre opening and grand launch branding marketing consultancy, new hotel PR awareness and grand opening, new luxury hotel and resort brand consultancy, New Spa and wellness  branding marketing, and  fitness nutrition and health.

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As one of the best Hospitality, Hotels, Tourism and Travel Branding, Marketing Companies and Agencies in England, many of the best brands in the world work with us because company owners, CEO’s and CMO’s recognize the value of working with an innovative credible qualified hospitality brand marketing partner  agency who delivers better ideas and better ROI results for their business.

https://www.behance.net/gallery/6049127/Tourism-Hotel-Branding-Consultants-in-Bangkok-Asia

https://www.behance.net/gallery/10731303/Blue-Orange-Asia-UK-Brand-Marketing-2016-Portfolio

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Our integrated traditional and digital hospitality services include;  new hotel and resort branding, Hotel logo and brand identity, F&B outlet logo and brand identity, Hotel brand sales and marketing collaterals, hotel brand marketing digital corporate videos, hotel website and SEO optimization,  new hotel and resort branding and marketing strategy, new hotel Corporate Identity design and brand manual guide book manual design, new hotel brand marketing,  new hotel brand creation, new hotel opening marketing and advertising, new hotel PR awareness  new F&B restaurant designs and grand opening, new spa and wellness  concepts,  health and wellness,  nutrition and health, Eco green hotels and resorts.

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https://www.behance.net/gallery/6049127/Tourism-Hotel-Branding-Consultants-in-Bangkok-Asia

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We have extensive expertise in all aspects of hospitality marketing communications, covering prestigious 5 star brands, urban hotels, to new boutique niche market premium resorts and Spas, to new unique Asian Golf Clubs.   Just a few of our hospitality consulting clients include Hilton & Double Tree Hotels Bangkok, Accor MGallery Hotel London,  Movenpick Hotels in London,  Le Meriden Hotel Bahrain,  Empire hotel in Brunei, Conrad Hotel & Resort Maldives, Maldives Tourism Authority, NOVOTEL in Yangon Myanmar, Vietnam Tourism in Hanoi and HCMC, Thailand Tourism, Conrad Hotel Bali, Brunei Tourism, Maldives Tourism Authority, Royal Phuket Marina,  Maikhao Dream Resort in Phuket, Hilton Hotel Singapore, and Banyan Golf Club & Resort to name just a few.

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With our new network of offices located in Hong Kong, Singapore, and Mayfair, Central London, England,  UK, please feel free to contact us with your enquiry.

To experience our clear credible difference and to maximize you sales and get ahead of your competition,   CONTACT US NOW AND WE’LL SHOW YOU HOW.

Blue Orange Asia |  Blue Orange UK Luxury Hospitality, Hotels, Resorts, Travel and Tourism Branding Marketing Advertising Agency.

http://www.blueorangeasia.com  | http://www.blueorangeuk.com

Contact us.   ideas@blueorangeasia.com

www.blueorangeasia.com/brandingconsultantsasiablog

OUR CLEAR DIFFERENCES

20 years of CREDIBLE 4A’s Experience in Creative | Strategic Branding, Advertising with the Best 3 Agencies in the World is at the core of everything we do.

Better Ideas.  Better Results.

We are Top of Google for branding, marketing, advertising agencies in Bangkok, Thailand. HCMC Vietnam, Maldives, Hong Kong And Asia. We can make YOU Top of Google too.

We have over 40 endorsements from clients on LinkedIn.

http://www.linkedin.com/in/brandmarketingagency

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SOCIAL MEDIA MARKETING AGENCIES IN YANGON MYANMAR: FACEBOOK MARKETING AGENCY IN YANGON.

10 Apr

 

BLUE ORANGE ASIA is a Creative Social Media Marketing Agency in Yangon, Myanmar.

OUR OUTSTANDING SOCIAL MEDIA ADVERTISING SERVICES INCLUDE Social Media Advertising Communication Campaigns,  Facebook Advertising, Facebook Ads, Facebook Marketing, Instagram Advertising,  @ Line App Advertising, Youtube Marketing, #Hashtag Marketing,  Boost Post Marketing, Social Media Video Productions, Social Media Films, Facebook Page Branding and design, Face Book page Copwriting, Social Media Banner ads, Social Media Blogs and New posts, Viral Media Campaigns.

THE BEST BRANDS WORK WITH US BECAUSE WE DELIVER BETTER CREATIVE IDEAS THAT DELIVER BETTER RESULTS.

BLUE ORANGE ASIA MANAGES AND SERVICES SOCIAL MEDIA CLIENTS in the market sectors of FMCG, Beauty, Skincare, Cosmetics, Hospitality, Hotels and Resorts, Luxury Brands, Alternative  Healthcare and Hospital products, LOHAS Lifestyles of Health and Sustainability, Yoga, Nutrition Diets and Health,  Spas and well being, Consumer Retail Branding, Insurance, New Business Development, Social Media, IT, Mobile Apps, Mobile Devices, Food & Beverage Products, New Products, Electronic Consumer Goods, Tourism, Travel, Fashion Apparel, Retail Banking, Automotive, Property Development, Shopper Retail.  Just a few of the clients include Disney Hong Kong, Audi, Olay P&G Thailand, HSBC Singapore, Hilton Hotels Asia, Vietnam Tourism, Erawan Bangkok, Air Asia.

THE FASTEST WAY TO OPTIMIZE YOUR SALES AND STAND OUT ABOVE YOUR COMPETITION ON SOCIAL MEDIA.   Create an Engaging Visually Compelling Social Media Digital Viral Film/Video and market it across targeted new media, social media communication channels.  Smart, efficient, effective.  If produced professionally, a corporate brand or product digital viral film with a Great Contagious Advertising Idea generates massive awareness for your business brand and product simply by communicating irresistible outstanding Must Have, Must Share dynamic content. Making you, your brand and product stand out above and beyond the boring bland competition.    Furthermore, a digital viral video significantly increases new direct traffic to your website, optimizing new leads and sales, allowing you to significantly increase your market share.

GET SMART. GET SOCIAL. GET VIRAL.  CONTACT US NOW. WE’LL SHOW YOU HOW.

 

CREATIVITY, INNOVATION & STRATEGY is at the core of every business, brand’s ability to stand out and rise above the competition and succeed.   Creativity, Innovation and Strategy is the difference between winning and losing, success and failure.   In Creativity, Innovation & Strategy, we EXCEL.

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BLUE ORANGE ASIA SOCIAL MEDIA BRAND MARKETING | VIRAL MEDIA MARKETING COMPANY IN YANGON MYANMAR.

EMAIL US:  ideas@blueorangeuk.com | http://www.blueorangeuk.com

ideas@blueorangeasia.com  |   http://www.blueorangeasia.com

We have over 40 endorsements from clients on LinkedIn. http://www.linkedin.com/in/brandmarketingagency

 

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TOP TIPS FOR BETTER SOCIAL MEDIA ENGAGEMENT IN MYANMAR

  1. Run Facebook Ads to content

Running Facebook Ads is commonplace for social media marketing now. Oftentimes, however, running these ads straight to products can make them stick out like a sore thumb on a Facebook user’s News Feed. Running ads to content can make them feel more “native” to the Facebook platform. If all goes well, people won’t even notice they’re ads, and before you know it, they’ve visited your website and subscribed to your email list.

 

  1. Run a Photo contest

Use an app like Wishpond to run a contest in a tab on your Facebook page, and prompt your fans to submit photos related to your brand and product. Running a contest is one of the best ways to increase engagement and spread awareness of your Facebook page, all while generating leads for sales and collecting user-generated content that you can use in future marketing campaigns.

 

  1. Run a sweepstakes

Just like running a photo contest, running a sweepstakes is a great way to quickly grow your following and spread brand awareness. Because sweepstakes are so easy to enter, it’s simple to get people interested in your products. Make sure your prize is a product related to your brand, so you can connect with non-winners in the future with the purpose of turning them into sales. Add a “Like this page” popup box to your contest as well, to ensure contest entrants become connected with your brand.

 

  1. Run a Facebook Live campaign

Interacting with your fans in real-time adds a layer of honesty and “realness” to your social media marketing. Running, for example, a live interview to answer fan questions or to preview your newest line of products adds to the fan experience by creating a channel where you can engage your audiences right away, driving interest in your brand.

 

  1. Use videos and photos to preview content

Content marketing is a big marketing strategy for brands everywhere – and social media is a great outlet to share your content. Though you could just link straight to your content, previewing some of the content you’re sharing in a short video or picture (like an infographic) can help to pull viewers in and drive traffic from social channels (like Facebook) to your blog.

 

  1. Post relatable “tag a friend” content

If you’ve been on Facebook recently, chances are memes have been taking your News Feed by storm. You’ll also notice that most of the comments are people tagging friends they think would like the post – kind of the modern-day equivalent to forwarding a chain email to friends. Post a funny, relatable picture that’s relevant to your product or brand and encourage fans to tag their friends – this helps to spread brand awareness without feeling overly promotional.

 

  1. Post coupons on Facebook

Providing value in the form of discounts or coupons on your page keeps current fans interested, and can convince others to interact with and Like your page. Though your regular content can be exciting, remember that your end goal is likely to drive sales – introducing Facebook-only coupons can help to increase social engagement and turn passive Facebook fans into customers. There’s also the added possibility that fans may share the discount with their friends, spreading awareness and raising sales even further.

 

  1. Respond to customers’ concerns

As marketers, we know by now that social media isn’t just a platform we can use as a content megaphone. We’re responsible for using it to create and maintain connections with your customers to strengthen our brand and keep fans around. It’s also happens to be a popular place for customers with complaints to vent their frustrations. Respond to your customers’ complaints and concerns on Facebook. Avoid being defensive – use it to listen to and solve their problems, and you’ll see you can turn a bad situation into a brand-building opportunity.

 

  1. Run “reaction” campaigns

Something Facebook subtly introduced this year was an added array of “reactions” that people could use in place of the standard “Like”, including “love”, “haha”, “angry”, “sad”, and “wow”. Get users engaged by posting an image asking fans to vote for an option using the reaction buttons. For example, a protein bar company might ask fans what their favorite flavor is by saying “press Like for peanut butter or Love for chocolate”. This not only increases engagement, but also helps you gain insight into the minds of your consumers.

 

  1. Post infographics

Though Facebook isn’t usually the best place to post dense or numbers-heavy content, you can circumvent this by creating and posting visually-appealing infographics. Take interesting statistics and turn them into easily-digestible – and shareable – visual content. This is a great way to inform customers about your product and industry in a way that’s not overbearing. Use this tactic sparingly, for information you know your customers will be surprised by or particularly interested in.

  1. Schedule your posts with a tool like Buffer

Tweeting constantly is the best way to ensure you remain relevant by increasing the likelihood that you’ll show up on your followers’ Twitter feeds. It also shows people that you’re active on the platform, and allows you to space out your content easily without running into periods of content overload (or drought). Using a tool like Buffer also allows you to track metrics for your links, so you can see which of your Tweets are receiving the most engagement.

 

  1. Use BuzzSumo to curate content relevant to your account

If you like to share content from other places, use a service like BuzzSumo to find content with proven engagement. Use keywords relevant to your brand or product to look for content your followers will enjoy, and share the top posts. Because BuzzSumo has metrics on the most engaging posts for each keyword, it gives you a foolproof way to share content that’s interesting to readers.

 

  1. Reach out to other accounts to share your content

Tools like BuzzSumo (or other analytics platforms) also allow you to identify influencers – people with large followings. If you have a high-value piece of content you want to share with the world, it’s a good practice to reach out to influencers who follow you (or share content like yours) and ask them to give yours a share. More often than not, they’ll be willing to do it, helping to disseminate your content in different social media circles.

 

  1. Host a Twitter round table

Twitter can be a great medium to hold discussions with your social media circles. If it fits your brand, hosting a live chat or round table is an awesome way to learn more about your consumers. Companies like Buffer host weekly chats, with different questions and discussion topics for each chat. These chats are all linked by a hashtag, making it easy for participants to follow along.

 

  1. Create Special Moments with Live Video Feeds

Twitter recently made their “Moments” feature available to all users, meaning it’s easy to compile a selection of Tweets, photos and videos to create a seamless experience for viewers. If there’s a specific campaign you’re running, take Tweets from your various accounts (and followers if they send you content) to create a Moment that summaries the campaign. Share this Moment with your followers to easily share the entire experience with them.

NEW PRODUCT BRANDING, ADVERTISING CONSULTANTS AGENCY IN MAYFAIR LONDON ENGLAND UK

9 Apr

Our Business . . . is Understanding Yours.

Blue Orange UK is an original outstanding Branding, Marketing, Advertising Consultants based in Mayfair London England currently servicing traditional and digital new media clients in Devon, Avon, Bristol, London England United Kingdom, Paris, Europe and Asia including Doha Qatar,  Mumbai India, Hong Kong, Singapore and Tokyo Japan.  Taking you more personally, we understand your needs and expectation far better, and more importantly, the need to be your unique self.  Because, as Oscar Wilde said, ‘Be yourself, everyone else is taken.’

As a global agency partner of Blue Orange Asia, we have over 20 years of award winning experience with the best accredited agencies in the world at the core of everything we do, giving us the credibility to consult and service clients in the pioneering new market sectors of New Brand & Product Innovation,  Bio Technology,  B2B,  SME,  E Commerce,  Hi Tech Systems,  Design, FMCG, Hospitality, Hotels, Resorts, ECO Green Living, Luxury Brands, LOHAS Lifestyle  Leisure, Healthcare & Wellness, Medical, Nutrition,  New Fashion Design Products, New Luxury accessories,  Sports & Fitness, Financial Services,  IT, Mobile,  Apps, Mobile Devices, Gaming,  Consumer Electronic Goods, Computers,  New Media, Recruitment,  Software, Travel & Tourism, Fashion & Accessories, Automotive, Airlines, Engineering, Alternative Energy.

One of our clear points of difference is in our expertise to create compelling strategic communication ideas that forge long term engagement and relationship between brands, products and customers.  Many the best brands work with us because we are one of the best ‘Think Different’ Creative Consulting companies around.  Seeing Things Differently, Thinking Differently isn’t just a Steve Jobs Apple INC positioning statement, or a Salvador Dali thing.  It’s what makes every business Great, Stand Out and shine brighter than their competition. It’s also what makes the Blue Orange ‘A Blue Orange’. We make the surreal So Real, and the ordinary Extraordinary.

For a few examples of our best award work click https://www.youtube.com/watch?v=7X3huUC9bt8

SERVICES

With a mission to deliver better insights ideas and observations that lead to better values and long term cost savings for your business Blue Orange UK has consulted for many blue chip business owners, clients, CEO’s, COO’s and CMO’s including Hilton Hotels Worldwide, Audi, P&G, Apple inc, Waitrose Retail London UK, Accor Hotels Europe, Maldives Tourism, Vietnam Tourism, Commercial Union London UK, BP, HSBC Bank UK, Siemens, ING, Austrian Airlines.  We service and consult for clients in the market sectors of SME,  New Business Start ups, Venture Capital,  Bio Technologies, New Technology, Pharmaceutical, Research Data & Analytics, B2B,  B2C,  CRM, Food, Beverages, FMCG, Retail, Beauty, Skincare, Cosmetics, Hospitality, Hotels and Resorts, Pre Openings, Lifestyle and Leisure, Home décor, Jewelry, ECO living, Interiors, Golf Clubs, Spas, Alternative Healthcare and Wellness, Sports and Recreation, Fitness, Hospital, Medical Product, Yoga, Nutrition, Insurance, Corporate Business Development,  IT, Mobile Devices,  Apps, Gaming, E commerce, Retail Shopping, Electronic Consumer Goods, Oil & Gas, Computers, IT, Recruitment, Software, Tourism, Travel, Fashion Apparel, Retail Banking, Automotive, Airlines, Aviation, Engineering, Hi Tec Systems, Government, Non Profit,  Public Services, Transport,  Private Sector, Public Sector, Alternative Energy, Green Energy, Logistics, Distribution, Product innovation, Luxury Waterfront Marina and New Home Developments, Eco Green Property Estate Developments.

Our strategic consultant services include;

Business Brand Strategy | Sales and Marketing Strategy | Advertising Strategy.

Business Management | Business Branding  | Brand Engagement and Equity | CRM | Mergers and Acquisition Brand Consultants.

New Brand and New Product Identity | Creation | Development.

Strategic Brand Audit, Analysis, Insights and Observations | Data Research | Brand Development.

Brand Messaging | Points of Difference | USP | | Brand Slogans Personality and Proposition.

Brand Positioning | Product Positioning | Market Positioning.

Branding Communications | Collaterals | Brand Manuals & Tool Kits.
Creative Advertising & Marketing Communications | Activation | PR Communications
Creative Direction | Copywriting | Art Direction | Photography.

Hospitality Hotel Pre Opening Branding Sales and Marketing Consultancy.                               Travel and Tourism Branding Consultancy.
FMCG, Beauty, Skincare Branding, Marketing Consultancy.
Hospital Healthcare and Wellness Branding, Marketing Consultancy.

Consumer Retail Branding | Luxury Branding | Corporate Branding | Corporate Design.  Digital Online Marketing | Viral Videos | Film Marketing | Digital New Media | Social Media |Viral Media.

Website Design | SEO Search Engine Optimization | SEM Search Engine Marketing

Our Brand is Top of Google for our market sector.

We can make your Brand Top of Google too.    Contact Us Now, We’ll Show You How.

Contact us at ideas@blueorangeuk.com | www.blueorangeuk.com

 

Blue Orange UK in London England UK   www.blueorangeuk.com          

Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom

Email ideas@blueorangeuk.com

 

Blue Orange Asia in Hong Kong

The Hong Kong Club Building.  Suite 901 Level 9, 3A Chater Road Central Hong Kong

Email ideas@blueorangeasia.com

 

 

 

Blue Orange Asia in HCMC Ho Chi Minh City Vietnam  

Me Linh Point Tower 2, 6th & 7th Floor, 02 Ngo Duc Ke Street, District 1, Ho Chi Minh City

Email ideas@blueorangeasia.com

 

Blue Orange Asia in Yangon Myanmar

Office hub. Office@36th, No.129, 36th Street, Kyauktada Township, Yangon, Myanmar.

Email ideas@blueorangeasia.com

 

Blue Orange Asia in Singapore       

The Metropolis Tower 2. 11 North Buona Vista Drive, Unit #08-09, Singapore

Email ideas@blueorangeasia.com