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Creative Digital Branding-Marketing Agencies in Port Louis, Mauritius. Is Mauritius the final frontier for advertising?

8 Jan

Is Mauritius the new and final bold frontier for the Digital Branding-Advertising  Industry.

 

Branding and Advertising agencies in Mauritius seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and digital film/video marketing The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Port Louis, Mauritius for Digital Branding and Advertising.

A few of the market sectors we service include  New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN CAMBODIA ?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686

https://vimeo.com/191470649

https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange UK  |  http://www.blueorangeuk.com

Email ideas@blueorangeuk.com

Blue Orange Asia 

Email ideas@blueorangeuk.com

Our Integrated Port Louis, Mauritius, Digital Online services include;

New Brand Identity | Product Identity | Creation | Development.

Brand Positioning | Product Positioning | Market Positioning.

Brand Strategy | Marketing Strategy | Advertising Strategy.

Strategic New Brand Development | SME New Business Consultants.

Brand, Product, Marketing Consultancy.

Corporate Design | Graphic Design | Website Design.

FMCG | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

Branding Communications | Collaterals | Brand Manuals & Tool Kits.

Advertising | Sales & Marketing Communications | PR Communications.

Creative Direction | Copywriting | Art Direction | Photography.

TV Commercials | Production | Phnom Penh  Corporate Films | Phnom Penh Digital Videos & Films.

Interactive New Media | Digital Online Marketing | Viral Marketing.

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

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Digital Branding-Advertising Agencies in Phnom Penh, Cambodia: Brand Marketing, The final advertising frontier?

6 Jan

Is Phnom Penh, Cambodia the new and final bold frontier for the Digital Brand- Advertising  Industry.

Branding and Advertising agencies in Phnom Penh seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Phnom Penh Branding and Advertising.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.

A few of the market sectors we service include; New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN CAMBODIA ?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange UK  |  http://www.blueorangeuk.com                                     

Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom.                       Email ideas@blueorangeuk.com

Blue Orange Asia 

Email ideas@blueorangeuk.com

Our Integrated Digital Online services include;

Phnom Penh New Brand Identity | Product Identity | Creation | Development.                           Phnom Penh Brand Positioning | Product Positioning | Market Positioning.
Brand Strategy | Marketing Strategy | Advertising Strategy.
Strategic New Brand Development | SME New Business Consultants.                                             Phnom Penh Brand, Product, Marketing Consultancy.

Phnom Penh Corporate Design | Graphic Design | Website Design.
FMCG | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

Phnom Penh Branding Communications | Collaterals | Brand Manuals & Tool Kits.
Phnom Penh Creative Advertising | Sales & Marketing Communications | PR Communications.
Creative Direction | Copywriting | Art Direction | Photography.
Phnom Penh  TV Commercials | Production | Phnom Penh  Corporate Films | Phnom Penh Digital Videos & Films.
Interactive New Media | Digital Online Marketing | Viral Marketing.
Social Media Marketing | Facebook Advertising | Instagram Advertising.                                      SEO Search Engine Optimization | SEM Search Engine Marketing.
Phnom Penh is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places largely untouched by Western brands.  Check out this superb article below.

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Digital Branding-Advertising Agencies in Vientiane, Laos: Laos New Brand Marketing, The final advertising frontier?

6 Jan

Is Vientiane, Laos the new and final bold frontier for the Digital Brand- Advertising  Industry.

Branding and Advertising agencies in Vietiane seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Vientiane Laos Branding and Advertising.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.   A few of the market sectors we service include; New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN LAOS?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange UK in London England UK |  http://www.blueorangeuk.com                                      Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom.                       Email ideas@blueorangeuk.com

Blue Orange Asia in Vientiane Laos.                                                                                                 Email ideas@blueorangeuk.com

Our Integrated Digital Online services include;

Vietiane  New Brand Identity | Product Identity | Creation | Development.                                 Brand Positioning | Product Positioning | Market Positioning.
Brand Strategy | Marketing Strategy | Advertising Strategy.
Strategic New Brand Development | SME New Business Consultants.                                             Brand, Product, Marketing Consultancy.

Corporate Design | Graphic Design | Website Design.
FMCG | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

Vietiane Branding Communications | Collaterals | Brand Manuals & Tool Kits.
Vietiane Creative Advertising | Sales & Marketing Communications | PR Communications.
Creative Direction | Copywriting | Art Direction | Photography.
Vietiane TV Commercials | Production | Vietiane Corporate Films | Vietiane Digital Videos & Films.


Interactive New Media | Digital Online Marketing | Viral Marketing.
Social Media Marketing | Facebook Advertising | Instagram Advertising.                                      SEO Search Engine Optimization | SEM Search Engine Marketing.
Vientiane Laos is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places largely untouched by Western brands.  Check out this superb article below.

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

The Fastest Way to Optimize your Sales and Beat your Competition.

17 Jun

THE FASTEST WAY TO OPTIMIZE YOUR NEW BRAND AND NEW PRODUCT MARKETING SALES AND STAND OUT ABOVE YOUR COMPETITION

Create an Engaging Visually Compelling Digital Viral Film/Video and market it across targeted new media, social media communication channels.

Smart, efficient, effective.  If produced professionally, a corporate brand or product digital viral film with a Great Contagious Advertising Idea generates massive awareness for your business brand and product simply by communicating irresistible outstanding Must Have, Must Share dynamic content. Making you, your brand and product stand out above and beyond the boring bland competition.

Furthermore, a digital viral video significantly increases new direct traffic to your website, optimizing new leads and sales,  allowing you to significantly increase your market share.

Get smart. Get viral.  Contact us now. We’ll show you how.

Email us now for an informal discussion. We have over 20 years of credible expertise, producing outstanding films for leading MNC companies. We’ll show you a few examples of our original films that have each received over 200,000 views.

Blue Orange UK | ideas@blueorangeuk.comhttp://www.blueorangeuk.com .

Devon, Avon, Bristol, Mayfair, Chelsea, London, Southern England, United Kingdom, UK.

http://www.blueorangeasia.com

Thailand | Hong Kong | Vietnam | Maynamar | Malaysia | Singapore.

Better Ideas. Better Results. Better Contact us Today.

 

 

Digital Branding-Advertising Agencies in Yangon Myanmar: Myanmar Brand Marketing, The final advertising frontier?

15 Jun

Is Yangon, Myanmar the new and final bold frontier for the Digital Brand- Advertising  Industry.

Advertising and Brand Marketing agencies in Yangon seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Yangon Myanmar Branding and Advertising.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.   A few of the market sectors we service include; New Technologies, E Commerce, Food, Beverages, New Restaurants, New RTD Drinks Products, New Beauty FMCG Product, New Luxury Retail Products, Beauty and Skincare, Cosmetics, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN MYANMAR?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.  To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange UK in London England UK |  http://www.blueorangeuk.com                                      Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom.                       Email ideas@blueorangeuk.com

Blue Orange Asia in Yangon-Myanmar                                                                                                    Office hub. Office@36th, No.129, 36th Street, Kyauktada Township, Yangon, Myanmar. Email ideas@blueorangeuk.com

Our Integrated Digital Online services include;

Yangon New Brand Identity | Product Identity | Creation | Development                                     Yangon Brand Positioning | Product Positioning | Market Positioning
Yangon  Brand Strategy | Marketing Strategy | Advertising Strategy
Strategic New Brand Development | SME New Business Consultants                                              New Brand, Product, Marketing Consultancy

Yangon Corporate Design | Graphic Design | Website Design
Yangon  RTD Drink | FMCG | Retail Consumer Branding | Luxury Branding | SKU Packaging Design

Yangon  Branding Communications | Brand Manuals & Tool Kits
Yangon  Creative Advertising | Sales & Marketing Communications | PR Communications
Creative Direction | Copywriting | Art Direction | Photography
Yangon  TV Commercials | Productions

Yangon Corporate Films | Yangon  Digital Videos & Films
Interactive New Media | Digital Online Marketing | Viral Marketing
Social Media Marketing | Facebook Advertising | Instagram Advertising                                       SEO Search Engine Optimization | SEM Search Engine Marketing.


Myanmar is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places largely untouched by Western brands.  Check out this superb article below.

http://adage.com/article/global-news/myanmar-ripe-marketing-s-frontier/242106/

All times advertising slogans and taglines

19 Aug

 Some of the best all time company advertising slogans and taglines.

This article is developed by blueorangeasia advertising agency in Bangkok.

One of the top agencies in Bangkok, Thailand and Asia

Apple’s “Think Different,    ” Wheaties’ “Breakfast of Champions,   ” Maxwell House’s “Good to the Last Drop,” and—who could forget?—Wendy’s “Where’s the Beef?” among others.

But one Digger wondered, “Where’s I’ve fallen and I can’t get up?” and another called M&Ms claim to “melt in your mouth, not in your hands” a “dirty, rotten lie.” Many alternatives to the top 10 were proposed, including Alka Seltzer’s “Plop Plop, Fizz Fizz” and Pepto Bismol’s “Nausea, heartburn, indigestion, upset stomach, diarrhea.” More than one Digger complained about the omission of “A Diamond is Forever,” but there were few omissions on the encyclopedic list of 337 slogans posted by a Digger named slugicide.

The Hit Parade

“A Diamond is Forever.” Created by N.W. Ayer & Sons, Inc. for De Beers, this slogan has been in use since 1948, ever since Frances Gerety, a young copywriter, dreamed up the famous line in her sleep. Thanks to the 1971 James Bond flick starring Sean Connery, this slogan remains etched in our minds—probably forever.

“They’re G-r-r-r-eat!” Back in the 1950s, Tony the Tiger growled his way into American consciousness with this memorable slogan for Frosted Flakes. Tony’s catchphrase has become one of the longest running and most recognized slogans in TV advertising history. According to AdAge.com, Tony the Tiger’s character has evolved over the years: he stands upright rather than on all fours, has traveled to more than 42 countries, and has a wife and a daughter.

“Gimme a Break, Gimme a Break” Since 1957, Kit Kat’s advertising slogan has been “Have a break…Have a Kit Kat.” The commercials really took off in the ‘80s when boardrooms and newsrooms were shown breaking into song over a chocolaty wafer bar called Kit Kat.

“Rice-A-Roni, the San Francisco Treat” Probably the most famous jingle in American advertising history, the first Rice-A-Roni commercial aired in 1959 and turned a sleepy family business, the Golden Grain Macaroni Company, into a food powerhouse that was bought by Quaker Oats in 1986 for $275 million.

“Nothing Sucks like an Electrolux.” Beginning in the 1960s, the Swedish vacuum maker used this slogan to market its machines to an international audience. Many Americans believed the off-color slogan to be an error in translation. Rather than an idiomatic blunder, however, Electrolux’s campaign was an edgy pun.

“The Best Part of Waking up is Folgers in Your Cup” This line has been featured in every Folgers commercial since the 1960s. Throughout the years, the jingle has been rearranged and performed by many famous musicians, including Randy Travis and Aretha Franklin.

“Hey Mikey…He Likes It!” Created by the Doyle Dane Bernbach agency in 1972 to promote Life cereal, this commercial featured three brothers at a breakfast table daring one another to try a bowl of the “healthy” cereal. Little Mikey, who usually “hates everything,” dives in and quickly devours it, to his brothers’ amazement. When child actor John Gilchrist Jr. outgrew the role, an urban legend claimed he’d been killed by a lethal dose of Pop Rocks and soda. Hardly. He’s still alive and working in movies—as a grip.

“Don’t Leave Home Without It.” In 1975, Ogilvy & Mather created this advertising slogan for American Express. The commercials were among the first to include celebrity cameos, including Jim Henson, Stephen King, and Jerry Seinfeld. In 1985, BBDO responded with “Visa, It’s Everywhere You Want to Be.” And not to be outdone in the plastic slogan war, in 1997, MasterCard brought the heat with “There are some things money can’t buy. For everything else, there’s MasterCard.” Priceless.

“Nothing Outlasts the Energizer. It Keeps Going, and Going…” Produced by DDB Chicago Advertising for Energizer since the 1980s, this is the ageless slogan that accompanied the cool bass-drum-beating, shades-wearing pink bunny that has appeared on more TV shows and movies than the Baldwins.

“By Mennen!” A remarkably successful slogan considering its blithe simplicity, Mennen’s ‘80s slogan accompanied by that three-note jingle proved to the world how easily we are drawn in by simple sounds, pleasures, and deodorants. Mennen is also known for manufacturing “Teen Spirit” deodorant, immortalized in an upbeat little jingle by Nirvana.

“Pardon Me, But Do You Have any Grey Poupon?” Created for Grey Poupon by Lowe & Partners in the 1980s, this ad campaign featured a gentleman eating dinner in the back of his chauffeured car. At a stop sign, another aristocrat pulls alongside the car, rolls down his window, and asks for a spot of the ole Poupon. The strangely effective commercial has been parodied countless times in the real world and in fiction, perhaps most memorably in “Wayne’s World.”

“I’ve fallen and I can’t get up.” Beginning in 1987, Life Alert ran this campaign for senior citizens who experienced medical emergencies while alone. There have been enough allusions to this ad in pop-culture to warrant a list of its own, but Will Ferrell falling off a cliff in Austin Powers only to shout “Help! I’ve fallen down a cliff, and I can’t get up” is a fan favorite.

“This is your brain on drugs.” Launched in 1987 as a large-scale anti-narcotics campaign by a Partnership for a Drug-Free America, this PSA featured an egg (“This is your brain”) and an egg frying in a pan (“This is your brain on drugs.”)

“Be Like Mike.” Created by Bayer Bess Vanderwarker for Gatorade in 1991, this slogan motivated millions of driveway ballers to stick out their tongues and do their best Jordan. Michael Phelps said that this campaign had inspired him to greatness as a youngster. (“Growing up, I always remembered the ‘I want to be like Mike’ ads with Jordan.”)

“Beef. It’s what’s for dinner.” In 1992, in the face of declining beef consumption, Leo Burnett Worldwide came up with this memorable slogan (apparently recognized by over 88% of Americans) for The National Cattlemen’s Beef Association. Accompanied by music from the ballet “Rodeo” by Aaron Copland, this cultured campaign was long the bane of vegetarians everywhere.

“Snap into a Slim Jim” 1992 campaign featured wrestlers Macho Man Randy Savage and Ultimate Warrior yelling and ripping things while attempting to convince American kids that it was cool, and maybe even tough, to eat ConAgra’s snack of beef and mechanically separated chicken parts.

“Got Milk?” Created by Goodby Silverstein & Partners for the California Milk Processor Board, this campaign kicked off in October 1993 with a commercial about a history buff who receives a call to answer a $10,000 trivia question, “Who shot Alexander Hamilton in that famous duel?” Because of a mouthful of peanut butter, his answer is unintelligible and his chance at fortune is squandered. The ad, directed by Michael Bay (“The Rock,” “Transformers”), was named one of the ten best commercials of all time in a USA Today poll.

“Do the Dew” In 1993, Mountain Dew carved a niche for itself in the culture of “extreme sports,” with commercials that featured daredevil stunts, juxtaposed with a bunch of teenage guys saying “been there, done that.” Coupled with its sponsorship of the X Games, Mountain Dew became popular with athletes and slackers alike.

“Once You Pop, You Can’t Stop.” Procter & Gamble spent loads of cash getting this ’90s Pringles slogan stuck in our heads. Who could forget these Stomp-esque ads, that convinced us that our chips didn’t have to come in bags to be percussive?

“What happens here, stays here.” R&R Partners’ 2003 TV campaign for the Las Vegas Convention and Visitor Authority featured various only-in-Sin-City scenarios (a newly minted bride dashing from her quickie wedding to a conference, etc.) and a sexy tag line that rapidly became part of the public lexicon, inspiring innumerable spoofs and even a romantic comedy starring Ashton Kutcher and Cameron Diaz.

“Hooray Beer!” Launched in 2006 by BBDO, Red Stripe’s ad campaign was big on the Internet, pointing out life’s little annoyances and letting the Red Stripe Ambassador (a stately Jamaican guy wearing a sash) “BOO” them: “Boo annoying children, Hooray Beer!”

This article is developed by blueorangeasia advertising agency in Bangkok.

One of the top agencies in Bangkok, Thailand and Asia

More than 400 nominated slogans and jingles were sent to 100 advertising, marketing, and branding professionals on both the client and agency side.

The survey was restricted to taglines and jingles created after 1948 (the advent of commercial broadcast TV).

Informants were asked to rank their top 10 taglines and top 3 jingles based on the following branding criteria:

  • Longevity: Have they endured the test of time?
  • Equity: Have they become synonymous with a company or product?
  • Portability & Memorability: Have they exercised an influence on our culture, media, and language?
  • Originality: Have they broken new ground in the advertising industry?

Nominated taglines and jingles were given a weighted ranking based on the number of votes they received and the rank they were assigned.

The 100 Most Influential Taglines Since 1948

1.
Got milk? (1993)
California Milk Processor Board
2.
Don’t leave home without it. (1975)
American Express
3.
Just do it. (1988)
Nike
4.
Where’s the beef? (1984)
Wendy’s
5.
You’re in good hands with Allstate. (1956)
Allstate Insurance
6.
Think different. (1998)
Apple Computer
7.
We try harder. (1962)
Avis
8.
Tastes great, less filling. (1974)
Miller Lite
9.
Melts in your mouth, not in your hands. (1954)
M&M Candies
10.
Takes a licking and keeps on ticking. (1956)
Timex
11.
When it absolutely, positively has to be there overnight. (1982)
FedEx
12.
Reach out and touch someone. (1979)
AT&T
13.
A diamond is forever. (1948)
DeBeers
14.
Finger-lickin’ good! (1952)
Kentucky Fried Chicken
15.
The uncola. (1973)
7-Up
16.
Let your fingers do the walking. (1964)
Yellow Pages
17.
There are some things that money can’t buy. For everything else there’s MasterCard. (1997)
MasterCard
18.
What happens here, stays here. (2002)
Las Vegas
19.
You’ve come a long way, baby. (1968)
Virginia Slims Cigarettes
20.
We bring good things to life. (1981)
General Electric
21.
Please don’t squeeze the Charmin. (1964)
Charmin
22.
Does she or doesn’t she? (1964)
Clairol
23.
Have it your way. (1973)
Burger King
24.
I can’t believe I ate the whole thing. (1966)
Alka-Seltzer
25.
Come alive! You’re in the Pepsi generation. (1964)
Pepsi
26.
The ultimate driving machine. (1975)
BMW
27.
The quicker picker-upper. (1991)
Bounty
28.
Look, Ma, no cavities! (1958)
Crest
29.
Pork. The other white meat. (1986)
National Pork Board
30.
Pardon me, do you have any Grey Poupon? (1980)
Grey Poupon
31.
Friends don’t let friends drive drunk. (1992)
U.S. Dept. of Transportation
32.
Have a coke and smile. (1979)
Coca-Cola
33.
I love New York. (1977)
NY State Dept. of Econ. Development
34.
Betcha can’t eat just one. (1981)
Lay’s Potato Chips
35.
Think outside the bun. (1998)
Taco Bell
36.
The mind is a terrible thing to waste. (1972)
United Negro College Fund
37.
It keeps going, and going, and going… (1989)
Energizer Batteries
38.
Hey, Mikey…he likes it! (1972)
Life Cereal
39.
This is your brain. This is your brain on drugs. Any questions? (1987)
Partnership for a Drug-Free America
40.
They’re gr-r-r-eat! (1950s)
Kellogg’s Frosted Flakes
41.
The happiest place on earth. (1960s)
Disneyland
42.
Beef. It’s what’s for dinner. (late 1980s)
National Cattlemen’s Beef Assn.
43.
With a name like Smucker’s, it has to be good. (1962)
Smucker’s
44.
Nothing comes between me and my Calvins. (1979)
Calvin Klein Jeans
45.
Is it live or is it Memorex? (1970s)
Memorex
46.
Because I’m worth it. (1967)
L’Oréal
47.
The few, the proud, the Marines. (1991)
U.S. Marines
48.
Our repairmen are the loneliest guys in town. (1967)
Maytag Appliances
49.
Put a tiger in your tank. (1964)
Esso (Exxon)
50.
You quiero Taco Bell. (mid-1990s)
Taco Bell
51.
How do you spell relief? R-O-L-A-I-D-S. (1970s)
Rolaids
52.
This Bud’s for you. (1970s)
Budweiser
53.
When EF Hutton talks, people listen. (mid-1980s)
EF Hutton
54.
It’s everywhere you want to be. (1988)
VISA
55.
I’ve fallen and I can’t get up. (1990)
LifeCall
56.
We make the money the old-fashioned way—we earn it. (1980s)
Smith Barney
57.
Intel Inside. (early 1990s)
Intel
58.
Don’t get mad. Get GLAD. (early 1980s)
GLAD
59.
Like a rock. (1990)
Chevy Trucks
60.
It takes a tough man to make a tender chicken. (1972)
Perdue Chicken
61.
We will sell no wine before its time. (1970s)
Paul Masson
62.
Fly the friendly skies. (1966)
United Airlines
63.
Lifts and separates. (1960s)
Playtex Cross-Your-Heart Bra
64.
Thank you for your support. (1985)
Bartles & Jaymes
65.
Try it, you’ll like it. (1970s)
Alka-Seltzer
66.
Think small. (1962)
Volkswagen
67.
We answer to a higher authority. (1975)
Hebrew National
68.
Get a piece of the rock. (1970s)
Prudential
69.
The world’s favourite airline. (1983)
British Airways
70.
Nothing runs like a Deere. (1972)
John Deere
71.
Leave the driving to us. (1950s)
Greyhound
72.
The world’s online marketplace. (late 1990s)
eBay
73.
Quality is job one. (1979)
Ford
74.
Drivers wanted. (1995)
Volkswagen
75.
Think outside the box. (1990s)
Apple Computer
76.
Bayer works wonders. (1960s)
Bayer Aspirin
77.
The relentless pursuit of perfection. (1990s)
Lexus
78.
The king of beers. (1950s)
Budweiser
79.
Hertz puts you in the driver’s seat. (1961)
Hertz
80.
Cotton. The fabric of our lives. (1989)
Cotton Incorporated
81.
I want my Maypo. (1956)
Maypo
82.
RAID kills bugs dead. (1966)
RAID
83.
Fosters—Australian for beer. (1990s)
Fosters Australian Beer
84.
Catch our smile. (1970s)
Pacific Southwest Airlines (PSA)
85.
Pepperidge Farm remembers. (1970s)
Pepperidge Farm
86.
Solutions for a small planet. (mid-1990s)
IBM
87.
For those who think young. (1961)
Pepsi
88.
My wife, I think I’ll keep her. (1971)
Geritol
89.
Never let ‘em see you sweat. (1980s)
Gillette
90.
I’d rather fight than switch. (1960s)
Tareyton Cigarettes
91.
For fast, fast, fast relief. (1950s)
Anacin
92.
A silly millimeter longer. (1970s)
Chesterfield Cigarettes
93.
Take it all off. (1960s)
Noxzema
94.
The spirit of ’76. (1960s)
Unocal
95.
It’s not a job. It’s an adventure. (1980s)
U.S. Navy
96.
Did somebody say McDonald’s? (1997)
McDonald’s
97.
Ring around the collar. (1968)
Wisk Laundry Detergent
98.
It’s not your father’s Oldsmobile… (1980s)
Oldsmobile
99.
The toughest job you’ll ever love. (1970s)
U.S. Peace Corps
100.
Share moments. Share life. (1990s)
Kodak

Honorable Mention

It’s not just for breakfast anymore. (1980s)
Florida Orange Juice Growers Assn.
I liked it so much I bought the company. (1978)
Remington
Sorry, Charlie. Starkist wants tuna that tastes good, not tuna with good taste. (1961)
Starkist Tuna

Celebrated Taglines Prior to 1948

Only you can prevent forest fires. (U.S. Forest Service)
1944
The beer that made Milwaukee famous. (Schlitz Beer)
1940
Look sharp, feel sharp. (Gillette)
1940s
Better living through chemistry. (DuPont)
1939
The breakfast of champions. (Wheaties)
1935
The pause that refreshes. (Coca-Cola)
1929
When you care enough to send the very best (Hallmark)
1934
Good to the last drop. (Maxwell House)
1926
Ask the man who owns one. (Packard)
1925
Always a bridesmaid, but never a bride. (Listerine)
1923
I’d walk a mile for a Camel. (Camel Cigarettes)
1921
Say it with flowers. (FTD)
1917
When it rains, it pours. (Morton Salt)
1911
The champagne of bottled beer. (Miller High Life)
1906
America’s most famous dessert (Jell-O)
1902
His master’s voice. (Victor Talking Machine Company)
1899
57 varieties. (H.J. Heinz Co.)
1896
All the news that’s fit to print. (New York Times)
1896
99.44% pure (Ivory Soap)
1882
The 30 Most Influential Jingles Since 1948

1.
My bologna has a first name, it’s O-S-C-A-R. (1960s) Oscar Mayer
2.
Plop plop, fizz fizz, oh what a relief it is. (1970s) Alka-Seltzer
3.
Like a good neighbor, State Farm is there. (1971) State Farm Insurance
4.
Double your pleasure, double your fun. (1959) Wrigley’s Doublemint Gum
5.
Be all that you can be. (1981) U.S. Army
6.
For all you do, this Bud’s for you. (1970s) Budweiser
7.
A little dab’ll do ya. (1950s) Brylcreem
8.
It’s the real thing. (1970) Coca-Cola
9.
Ace is the place with the helpful hardware man. (1970s) Ace Hardware
10.
You deserve a break today. (1971) McDonald’s
11.
Sometimes you feel like a nut, sometimes you don’t. (1953) Peter Paul Mounds/Almond Joy
12.
I’d like to teach the world to sing… (1971) Coca-Cola
13.
I wish I were an Oscar Mayer Wiener. (1965) Oscar Mayer
14.
Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun. (1975) McDonald’s
15.
Things go better with Coke. (1963) Coca-Cola
16.
In the valley of the jolly–ho-ho-ho!–Green Giant. (early 1960s) Green Giant
17.
There’s always room for J-E-L-L-O. (1950s) Jell-O
18.
I’m a pepper, he’s a pepper, she’s a pepper… (1970s) Dr. Pepper
19.
Just for the taste of it, Diet Coke. (1986) Diet Coke
20.
See the USA in your Chevrolet. (1950s) Chevrolet
21.
Nobody doesn’t like Sara Lee. (1972) Sara Lee
22.
Nothing says lovin’ like somethin’ from the oven. (1957) Pillsbury
23.
What would you do for a Klondike Bar? (early 1990s) Klondike Bar
24.
Winston tastes good like a cigarette should. (1954) Winston Cigarettes
25.
If you’ve got the time, we’ve got the beer. (1980s) Miller Beer
26.
You’ll wonder where the yellow went when you brush your teeth with Pepsodent. (1953) Pepsodent Toothpaste
27.
Here’s to good friends. (1978) Lowenbrau Beer
28.
Rice-a-Roni, the San Francisco treat. (1961) Rice-a-Roni
29.
Away go troubles down the drain. (1956) Roto-Rooter
30.
Maxwell House coffee pot percolator theme (1961) Maxwell House

Honorable Mention

Meow, meow, meow, meow… (1976)
Ralston Meow Mix
I am stuck on Band-Aids ‘cause Band-Aids stuck on me. (early 1980s)
Band-Aids
Intel inside logo — four-note theme (1994)
Intel
This article is developed by blueorangeasia advertising agency in Bangkok.

One of the top agencies in Bangkok, Thailand and Asia

The Art of Advertising Positioning Your Brand and Why You Can’t Afford to Screw It Up

6 Aug

Strategic Positioning in Advertising in Asia and why it is so important to your business

Whether you are a small SME brand in Yangon Myanmar, to a large retail bank corporation in Laos or Ho Chi Minh City, to a new regional hospitality hotel venture in Cambodia,  you must never underestimate the crucial importance of positioning your brand from an advertising and online marketing point of view.

Many people have different interpretations about what brand positioning means. It’s one of those concepts that is hard to pin down, yet at the same time is so important to the success of your brand. Positioning is at the heart of your brand. It’s essentially the summation of everything your brand is about.

So let’s break it down.

Strategic Advertising Positioning is built from what you know to be true about your customer. It takes the benefits you’ve outlined and makes them meaningful to customers. In its simplest of forms, positioning is the mental space you want to occupy in your customer’s mind. It’s the first thing you want your customer to think about when they hear your brand name.

In my column, “Connecting With Customers: How to Market to Their Emotions“, I discuss how an emotional connection with your customer is the key to being a brand. But that emotional bond should be reflected in the positioning statement for the business. Positioning is more about emotions and less about the facts.

That’s why marketers who think a claim about their product or service is a positioning statement, really miss the boat. The same goes for a description of your type of business. There’s no emotion in that and it’s emotions that differentiate a brand.

I remember when I opened my own agency several years ago. As a team we were working on how we wanted to position the agency, looking for the emotional benefit that we could offer to our clients. We finally landed on “We’ll get you promoted” as our positioning. We never used it as a tagline, but more as a positioning statement for how we would serve up what we offered clients.

Many of our clients were mid-level marketing managers at Fortune 500 companies, working their way up the corporate ladder. The idea of helping them get promoted was engaging. Our work would get them results and they would be recognized for that. The fact that we were a brand promotion agency gave the positioning statement double meaning.

Once it’s nailed, your brand’s positioning becomes the basis for building the brand experience across the entire marketing plan. The key is to make sure the actual brand experience delivers on what was intended in the positioning.

In my advertising agency in Bangkok at the time, we made sure we helped our clients showcase their work to get the recognition they needed in order to be put in line for promotion. We made a big deal when one of our clients got promoted by celebrating every success. It became part of our personality and part of the experience of working with us. This came directly out of our positioning statement: “We’ll get you promoted.”

Let’s take a look at a few big brands and what they’ve done for positioning. As I mentioned, the tagline can often be a big hint:

  • BMW: “The ultimate driving machine.”
  • State Farm: “Like a good neighbor, State Farm is there.”
  • L’Oreal: “Because you’re worth it.”

Notice the level of emotion in each of these taglines, which essentially highlights each brand’s positioning. Here’s how I might translate those taglines into positioning statements:

  • BMW: Makes you feel powerful.
  • State Farm: Makes you feel secure and safe in times of need.
  • L’Oreal: Makes you feel valued and good about yourself.

These are obviously big blockbuster brands, but there’s no reason why you couldn’t do the same for your small business.

You need to dig deep into the emotional benefit that you offer your customer. Think about how you want your customer to feel about you, every time they think about you. Try to capture that in a brief statement that best describes what you can offer, and jot down a few options. Run them by your team and do a little brainstorming. It’s a lot of fun and you’ll be amazed at how quickly you start generating ideas.

So critical for a business and brand’s future, strategic positioning, from an advertising agencies point of view is critical.