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BMW: An Outstanding Example of the Power of Integrated Strategic Branding and Marketing.

17 Mar

While speaking to a group of fortune 100 brand marketing CEO’s recently, we asked how many of them share their business plans with their advertising agencies. Only a small number raised their hands.   It’s not surprising. It seems agencies and clients are equally at fault for this “separate camps” mentality. The important strategic business stuff never leaves the corporate office, and agencies tend to get caught up in the creative execution of assignments to promote sales. The result is that businesses seldom see their agencies as valued strategic partners.

What a waste, and here’s why. A company’s business strategy has a far greater chance of success if it is aligned with the company’s brand strategy. The really great advertisers get together with their really great agencies and make really great brands. So why can’t smaller advertisers and agencies benefit from working this way also? Well, often the business doesn’t have a written business plan. Or, the CEO, president, COO, CFP and VPs shut themselves in a room and brainstorm a business strategy, then they pass it down to marketing for a plan and execution. What a waste of good perspective. Most agencies can offer incredible external insights and bring critical customer data into the mix to make for a better plan.

Here’s an example of a terrific business strategy perfectly aligned with a brilliant brand strategy. In the early seventies, BMW held a miniscule share of the European luxury car market and an even smaller share of that audience’s mind. Mercedes-Benz outsold BMW 3 to 1, establishing its foothold on the U.S. market by promoting its “European Engineering.” However, if you talked to BMW designers, they’d tell you their cars had far superior engineering than Mercedes-Benz’s cars. They would also suggest they designed and built cars with much greater responsiveness to a driver’s actions, providing a better sense of the road beneath and offering greatly enhanced control.

Mercedes, according to BMW, had a smoother ride. However, BMW’s tighter feel and enhanced responsiveness gave drivers the sense they were in complete control, something no other brand of automobile offered. This handling advantage was greatly appreciated by sports car aficionados and car enthusiasts.

Thus, a business strategy was born. “At Bayerische Motoren Werke, we will build highly engineered automobiles and market them to performance-minded enthusiasts.” This new strategy was communicated to all of the company’s employees, strategic partners, suppliers, distributors, customers, sales teams and marketers. And, at this point, with BMW’s agency involved in every step of the strategy development, a brand strategy was carefully crafted and aligned for the purpose of advancing an overall corporate message: “BMW, the ultimate driving machine.”

This message was also delivered to the same employees, strategic partners, suppliers, distributors and customers. In three decades, BMW’s business strategy and brand strategy alignment have driven the company to the top of the category, and today, BMW outsells Mercedes-Benz 3 to 1.

This strategy alignment should never be ignored. That is, the two should never operate exclusively, nor should C-level executives and their agencies. We believe combined intelligence, know-how and experience can be of great value to all. Our brand discovery process provides the perfect link. When we facilitate a branding session, we recruit a company’s CEO, COO, VP of marketing, marketing managers, sales managers, folks from operations and someone in the field with a clear pulse on the buyer. Then, we spend half a day in an information-distilling process, identifying simple facts to possible unique selling points and absolute USPs.

And, our proprietary process includes a built-in delivery mechanism to assure the company’s newly discovered positioning is deliverable constantly and consistently. The outcome is the new or revisited business strategy, the basis for the development of a crystal clear and memorable brand positioning statement and, ultimately, the company’s internal and external brand communications strategy.

For all the reasons just mentioned, we always say, “Brand development is not a marketing initiative; rather, it is a corporate initiative.” It must start at the top and permeate from the president to the guy sweeping the floor in the factory, and that’s before we start talking to customers and prospects.

To take this alignment further, let us suggest it can also surface and highlight other issues worthy of exploration… things such as “What’s our business model, our channel strategy, now that the business and brand strategies are  one?” and “Should our vision for the future stay intact, or should we revisit it?”

Here’s a typical scenario: A client wants growth and increased sales.  The agency responds with an ad campaign or some creative execution as the solution.  This happens all the time; we agencies are famous for it. But, the smarter strategic agency will come back with an insightful argument (like BMW) for business and brand alignment initiatives before any ads are written.   From the outcome of this discovery process, the client, agency and other strategic partners can re-evaluate its distribution strategies, communications, sales networks and processes and even take a fresh look at the company’s vision. With this new, linear perspective, sales and growth can now increase, creating a smoother ride to greater success.

So remember, to propel your brand forward, share your business plan with your agency and brainstorm collaboratively with it as your partner. You’ll find the agency will bring a vital external perspective to your strategic branding and marketing thinking and this team approach will lead your company to increased profits.

1:  Brand Platform –The Brand Platform consists of the following elements.   2:  Brand Vision;  The brand’s guiding insight into its world.  3: Brand Mission;   How the brand will act on its insight.

4:  Brand Values; The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance. 5:  Brand Personality; The brand’s personality traits.

6:  Brand Tone of Voice; The unique copywriting style and expression.  How the brand speaks to its audiences.

Brand Positioning:  The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful manipulation of every element of the marketing mix.

Brand Strategy:   A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand’s vision and driven by the principles of differentiation and sustained consumer appeal. The brand strategy should influence the total operation of a business to ensure consistent brand behaviors and brand experiences.

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3 VITAL INGREDIENTS THAT WILL TRANSFORM YOUR SALES IN 2017

13 Feb

CREATIVITY, INNOVATION & STRATEGY is at the core of every brand’s ability to shine, stand out and rise above the competition.   Creativity, Innovation and Strategy is the clear difference between winning and losing, success and failure,  100 sales or 10.   But don’t take my word for it.  Just ask any famous fortune 500 company.   Apple, Samsung, BMW invest millions into these 3 vital components.

Basically there is no such thing as a bad media channel or media strategy.    There is actually only bad creative that is neither innovative or strategic that tends to kill a campaign.   Naive, Bad creative kills up to 80% of all advertising/marketing campaign’s ability to truly succeed.     80% of companies do actually have enough money to transform their sales if they prioritized their budgets properly and invested wisely in the best Creativity, Innovation and Strategy.   Unfortunately, so many companies don’t.  They  simply spend in all the wrong areas.

How to go from level 1 marketing to level 10?  Marketing that transforms business, optimizes sales and makes brands famous?

Contact us now, we’ll show you how.

Many of the best brands in the world work with us because we deliver better ideas and better results.

www.blueorangeasia.comwww.blueorangeuk.com

1-sisley-fashion-junkie-1

#ProductMarketing   #BrandMarketing  #AdvertisingCampaign  #DigitalAdvertising #NewBrands  # NewProducts

 

Creative Digital Branding-Marketing Agencies in Port Louis, Mauritius. Is Mauritius the final frontier for advertising?

8 Jan

Is Mauritius the new and final bold frontier for the Digital Branding-Advertising  Industry.

 

Branding and Advertising agencies in Mauritius seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and digital film/video marketing The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Port Louis, Mauritius for Digital Branding and Advertising.

A few of the market sectors we service include  New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN CAMBODIA ?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686

https://vimeo.com/191470649

https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange UK  |  http://www.blueorangeuk.com

Email ideas@blueorangeuk.com

Blue Orange Asia 

Email ideas@blueorangeuk.com

Our Integrated Port Louis, Mauritius, Digital Online services include;

New Brand Identity | Product Identity | Creation | Development.

Brand Positioning | Product Positioning | Market Positioning.

Brand Strategy | Marketing Strategy | Advertising Strategy.

Strategic New Brand Development | SME New Business Consultants.

Brand, Product, Marketing Consultancy.

Corporate Design | Graphic Design | Website Design.

FMCG | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

Branding Communications | Collaterals | Brand Manuals & Tool Kits.

Advertising | Sales & Marketing Communications | PR Communications.

Creative Direction | Copywriting | Art Direction | Photography.

TV Commercials | Production | Phnom Penh  Corporate Films | Phnom Penh Digital Videos & Films.

Interactive New Media | Digital Online Marketing | Viral Marketing.

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Digital Branding-Advertising Agencies in Phnom Penh, Cambodia: Brand Marketing, The final advertising frontier?

6 Jan

Is Phnom Penh, Cambodia the new and final bold frontier for the Digital Brand- Advertising  Industry.

Branding and Advertising agencies in Phnom Penh seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Phnom Penh Branding and Advertising.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.

A few of the market sectors we service include; New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN CAMBODIA ?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange UK  |  http://www.blueorangeuk.com                                     

Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom.                       Email ideas@blueorangeuk.com

Blue Orange Asia 

Email ideas@blueorangeuk.com

Our Integrated Digital Online services include;

Phnom Penh New Brand Identity | Product Identity | Creation | Development.                           Phnom Penh Brand Positioning | Product Positioning | Market Positioning.
Brand Strategy | Marketing Strategy | Advertising Strategy.
Strategic New Brand Development | SME New Business Consultants.                                             Phnom Penh Brand, Product, Marketing Consultancy.

Phnom Penh Corporate Design | Graphic Design | Website Design.
FMCG | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

Phnom Penh Branding Communications | Collaterals | Brand Manuals & Tool Kits.
Phnom Penh Creative Advertising | Sales & Marketing Communications | PR Communications.
Creative Direction | Copywriting | Art Direction | Photography.
Phnom Penh  TV Commercials | Production | Phnom Penh  Corporate Films | Phnom Penh Digital Videos & Films.
Interactive New Media | Digital Online Marketing | Viral Marketing.
Social Media Marketing | Facebook Advertising | Instagram Advertising.                                      SEO Search Engine Optimization | SEM Search Engine Marketing.
Phnom Penh is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places largely untouched by Western brands.  Check out this superb article below.

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Digital Branding-Advertising Agencies in Vientiane, Laos: Laos New Brand Marketing, The final advertising frontier?

6 Jan

Is Vientiane, Laos the new and final bold frontier for the Digital Brand- Advertising  Industry.

Branding and Advertising agencies in Vietiane seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Vientiane Laos Branding and Advertising.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.   A few of the market sectors we service include; New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN LAOS?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange UK in London England UK |  http://www.blueorangeuk.com                                      Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom.                       Email ideas@blueorangeuk.com

Blue Orange Asia in Vientiane Laos.                                                                                                 Email ideas@blueorangeuk.com

Our Integrated Digital Online services include;

Vietiane  New Brand Identity | Product Identity | Creation | Development.                                 Brand Positioning | Product Positioning | Market Positioning.
Brand Strategy | Marketing Strategy | Advertising Strategy.
Strategic New Brand Development | SME New Business Consultants.                                             Brand, Product, Marketing Consultancy.

Corporate Design | Graphic Design | Website Design.
FMCG | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

Vietiane Branding Communications | Collaterals | Brand Manuals & Tool Kits.
Vietiane Creative Advertising | Sales & Marketing Communications | PR Communications.
Creative Direction | Copywriting | Art Direction | Photography.
Vietiane TV Commercials | Production | Vietiane Corporate Films | Vietiane Digital Videos & Films.


Interactive New Media | Digital Online Marketing | Viral Marketing.
Social Media Marketing | Facebook Advertising | Instagram Advertising.                                      SEO Search Engine Optimization | SEM Search Engine Marketing.
Vientiane Laos is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places largely untouched by Western brands.  Check out this superb article below.

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

WHY BRANDS DIE AND MARKETING BUDGETS GET TOTALLY WASTED.

27 Apr

wind&wing2branding-bangok-thailand-strategy1-sisley-fashion-junkie-1hotel-pre-opening-corporate-branding-agencies1:    Probably because so many CEOs and owners in Thailand and Asia work with so many NOT CREDIBLE,  NOT QUALIFIED  ‘make it up as you go along’  branding/marketing agencies.  Agencies with entire senior management having NO relevant credible experience, expertise or talent in the business and NO relevant BA qualification, education or awards,  EVER with ANY Accredited  Global Branding/Advertising Agency Network.

2:   Probably because CEOs are consistently exposed to and accept very low mediocre standards and expectations of creative branding/marketing excellence.

5 star Hotel Brands would never dream of hiring 2 star chefs to manage their 5 star hotel kitchen . . So why do so many CEOs and Owners here hire 2 star un credible, unqualified branding/marketing agencies to manage their 5 star business and brands?

Are clients insane?

In this part of the world, it seems    ’ Who You Know, not What You Know Rules’.  Or  ‘In The Land of the Blind, The One Eyed Man is King’.

When everyone is crying out for more direct sales, clear positioning and more market share, why is there such a total disregard for professional brand marketing excellence ?

CLIENTS . .  TIME TO STOP WASTING YOUR MONEY & COMMITTING SUICIDE?

Why not ask your agency senior partner for their relevant resume, awards, qualifications and experience gained  from an accredited global agency, BEFORE YOU CONSIDER WORKING WITH THEM ? and wasting your money.

Hospitality | Hotels, Resorts | Tourism | Travel Branding, Marketing Agencies in London, England, UK.

13 Apr

Blue Orange Asia | Blue Orange UK is an award winning Creative Tourism, Hospitality, Hotels, Travel Branding Marketing Agency servicing clients in Devon ,Avon,  Bristol, Reading,  Surrey, Central London, Knightsbridge, Chelsea, Mayfair, England, United Kingdom, servicing international hospitality clients in luxury destination travel branding marketing consultancy, tourism branding marketing consultancy, new hotel soft opening,  pre opening and grand launch branding marketing consultancy, new hotel PR awareness and grand opening, new luxury hotel and resort brand consultancy, New Spa and wellness  branding marketing, and  fitness nutrition and health.

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As one of the best Hospitality, Hotels, Tourism and Travel Branding, Marketing Companies and Agencies in England, many of the best brands in the world work with us because company owners, CEO’s and CMO’s recognize the value of working with an innovative credible qualified hospitality brand marketing partner  agency who delivers better ideas and better ROI results for their business.

https://www.behance.net/gallery/6049127/Tourism-Hotel-Branding-Consultants-in-Bangkok-Asia

https://www.behance.net/gallery/10731303/Blue-Orange-Asia-UK-Brand-Marketing-2016-Portfolio

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Our integrated traditional and digital hospitality services include;  new hotel and resort branding, Hotel logo and brand identity, F&B outlet logo and brand identity, Hotel brand sales and marketing collaterals, hotel brand marketing digital corporate videos, hotel website and SEO optimization,  new hotel and resort branding and marketing strategy, new hotel Corporate Identity design and brand manual guide book manual design, new hotel brand marketing,  new hotel brand creation, new hotel opening marketing and advertising, new hotel PR awareness  new F&B restaurant designs and grand opening, new spa and wellness  concepts,  health and wellness,  nutrition and health, Eco green hotels and resorts.

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https://www.behance.net/gallery/6049127/Tourism-Hotel-Branding-Consultants-in-Bangkok-Asia

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We have extensive expertise in all aspects of hospitality marketing communications, covering prestigious 5 star brands, urban hotels, to new boutique niche market premium resorts and Spas, to new unique Asian Golf Clubs.   Just a few of our hospitality consulting clients include Hilton & Double Tree Hotels Bangkok, Accor MGallery Hotel London,  Movenpick Hotels in London,  Le Meriden Hotel Bahrain,  Empire hotel in Brunei, Conrad Hotel & Resort Maldives, Maldives Tourism Authority, NOVOTEL in Yangon Myanmar, Vietnam Tourism in Hanoi and HCMC, Thailand Tourism, Conrad Hotel Bali, Brunei Tourism, Maldives Tourism Authority, Royal Phuket Marina,  Maikhao Dream Resort in Phuket, Hilton Hotel Singapore, and Banyan Golf Club & Resort to name just a few.

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With our new network of offices located in Hong Kong, Singapore, and Mayfair, Central London, England,  UK, please feel free to contact us with your enquiry.

To experience our clear credible difference and to maximize you sales and get ahead of your competition,   CONTACT US NOW AND WE’LL SHOW YOU HOW.

Blue Orange Asia |  Blue Orange UK Luxury Hospitality, Hotels, Resorts, Travel and Tourism Branding Marketing Advertising Agency.

http://www.blueorangeasia.com  | http://www.blueorangeuk.com

Contact us.   ideas@blueorangeasia.com

www.blueorangeasia.com/brandingconsultantsasiablog

OUR CLEAR DIFFERENCES

20 years of CREDIBLE 4A’s Experience in Creative | Strategic Branding, Advertising with the Best 3 Agencies in the World is at the core of everything we do.

Better Ideas.  Better Results.

We are Top of Google for branding, marketing, advertising agencies in Bangkok, Thailand. HCMC Vietnam, Maldives, Hong Kong And Asia. We can make YOU Top of Google too.

We have over 40 endorsements from clients on LinkedIn.

http://www.linkedin.com/in/brandmarketingagency

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