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2 May

The Online Gaming and sports betting industry is growing rapidly every year, and in 2020, the global games market is expected to generate revenues of more than $55 billion, and is expected to register a CAGR of 11.5% from 2020 to 2027. The high internet penetration and increasing use of mobile phones and apps among individuals for playing online games from their homes and public places are driving the market.   In Gibraltar and Malta where over 30 of the biggest global gaming companies and brands are based, including Bet365, William Hill, Ladborkes, 888Sports and Freebet, for strategic financial and economical reasons, benefits and advantages, these organizations are perfectly placed to take advantage of the exponential growth in the gaming industry by providing new and innovative gaming websites and apps to attract the ever increasing new users with more exciting games, promotions, offers and cool features which are not available in traditional land-based casinos. 

How these new gaming products are marketed and optimized for new player registrations, deposits and profits is always down to creating the most creative engaging advertising idea and advertising strategy.

With over 20 years of award winning experience and expertise in online gaming and sports betting digital marketing, Blue Orange UK has been at the forefront of developing and delivering engaging results driven online gaming advertising campaigns with Better Ideas and Better Results  that have consistently optimized KPI’s and ROI’s for clients..

From sports book software marketing and online gaming website digital marketing to casino game betting advertising, Blue Orange UK Creative Gaming Marketing Agency produces results driven marketing campaigns for clients in Gibraltar, Malta, Isle of Man, Costa Rica and London, United Kingdom.



MANY OF THE BEST GAMING BRANDS IN THE WORLD WORK WITH US  including Fun88 Gaming and SBoBet, because


2: WE ARE A GOOGLE PREFERRED PARTNER AGENCY. This allows us to produce optimized Google PPC Adwords advertising and Google GDN Display Network campaigns that get your brand Top of searches, generating significantly better leads, sales and profits in the process with more targeted top performing keywords, advertising copy and higher quality scores.

3: WE ARE AN ACCREDITED ADVERTISING AGENCY.  This means that we can provide far bigger and better value media packageswith larger rebates.

4;  WE UNDERSTAND YOUR AUDIENCE market segment and how to reach them effectively.

5: WE have over 20 years of expertise that allows us to produce optimized Google PPC Adwords advertising and Google GDN Display Network campaigns that get your brand Top of searches, generating significantly better leads, sales and profits in the process with more targeted top performing keywords, advertising copy and higher quality scores.


1: Google Adwords and Google GDN Network Display.  GOOGLE ADVERTISING plays a crucial role in gaming digital marketing, both for direct response campaigns and brand awareness campaigns.   Getting your gaming site to the top of Google, and Yahoo through adwords is an excellent way to increase your site’s traffic. Doing this naturally takes time and patience. What if you need to be seen today? PPC Paid search advertising and PPC Click to Call Advertising delivers top page visibility instantly. As soon as you have decided a budget, keywords to advertise on and landing pages to use then you can go live immediately. As well as delivering instant traffic, search advertising is extremely targeted.

Display, often known as banner advertising, can be a relatively cheap method of exposing your brand to large numbers of potentially relevant audiences. Unlike search adverts, display adverts appear on actual websites rather than in search results. Adverts are delivered through various networks, the largest of which is the Google Display Network.

2: Content Marketing.   One of the best techniques to promote any business is Content marketing and gambling is no exception. You should develop unique and engaging content to promote your Casino brand which will attract the target audience. Examples of content can be like game play strategies and techniques for beginners with proper info graphics that users will find interesting to read.  You can also write about latest game releases from the industry leaders like Betsoft and Playtech

3:  Lucrative Bonuses and Free Plays

One of the popular ways to promote online gambling is through free plays and attractive bonuses. Many online casinos offer huge welcome bonuses and other rewards to gain the attention of new users. By offering a welcome bonus equivalent to the initial deposit made, you can allure many players to sign-up with your website. Free money plays are also very popular techniques used by online casinos to promote their brand.

4:  SEO.    Investing in Search Engine Optimisation (SEO) from the moment your mobile responsive website goes live is essential to quickly growing your new brand and product awareness organically. There are two key aspects to SEO. The first aspect is onsite SEO and the second aspect is offsite SEO, or link building. Onsite SEO should be implemented as soon as possible in your business planning and web development stage. Onsite SEO should not cost much money; it simply requires planning and research.

5:  Social Media Campaigns and Affiliate Marketing.   Accoring to research, Millennials are more interested in online gambling and they like to share their gaming experiences on social media. Hence, social media campaigns are one of the effective ways to promote online gambling. Your casino website should be designed in such a way that you provide multi-player games which involve groups and have separate areas for social gathering and non-gaming amenities.

6:  Email and Mobile Marketing.   You can also send newsletters to your target audience through email about the upcoming Casino tournaments, promotional events and any other interesting content. Many millennials prefer to play casino games from their smartphones while they are on the move. Hence, you should provide mobile gaming support if you want to attract the younger generation. Marketing strategies through multiple channels with the integration of mobile and online media can improve response.

Online Casinos should focus on developing outstanding gameplay experience and value for their customers in everything they do in order to succeed in building loyalty and trust amongst their players.






10 Dec

In the ever-changing landscape of digital online marketing, it can be hard to truly know what works,  and more importantly, what doesn’t.  With over 20 years of Award Winning Experience in Digital Marketing in London and Bangkok Thailand, Blue Orange Asia has worked with many of the best brands in the world, consistently delivering better ideas and better ROI results for our clients.

Below are 10 examples of dynamic and strategic digital marketing campaigns that have that increased company ROI and added massive value to customers.  The campaigns below are not just doing digital marketing….. They are  creating experiences and content that engage and captivate their audiences and bring outstanding brand awareness. They are the best.

HOW TO STAND OUT from the competition in today’s ultra competitive world.

Engage.  Disrupt.

Contact Us Now.  We’ll Show you How.)

1. Zappos

Zappos, a leader in online shoe commerce, sets the gold standard for online customer care. In fact, their CEO wrote the book on it. It’s no shock that they have a stellar digital strategy.

Not only does Zappos provide a 365-day money back guarantee, but they also have free shipping both ways as well, should consumers decide to return or exchange products purchased on the site. As a result, Zappos doesn’t have to work hard to market its online presence—its policies are so appealing to consumers that shoppers are eager to sing the company’s praises to one another in a completely organic (and viral) fashion.

Of course, Zappos does still invest heavily in online marketing, and its social media campaigns shouldn’t be missed! Notice how they focus on what the customer wants and needs, not on what they want the customer to want or need. This is a key part to any effective digital strategy. Listen to your audience and plan accordingly.


The Lesson: Content marketing is the way of the future, but it must be managed appropriately to be effective. Online content marketing campaigns should strive to produce measurable results in proportion to the resources committed to them.

2. American Express (AMEX)

Plenty of companies talk a big game about “the communities” they’re creating online and the inherent value of the “online conversation.” However, very few actually create any community of value. Far from being all talk and no game, American Express puts its money where its mouth is by leveraging the value provided by industry experts on its Open Forum website.

Open Forum is a collaborative website, on which American Express invites guest authors from a variety of sectors to share their business knowledge and wisdom. The result is a content-rich mega-site that’s popular with the search engines, all created without American Express needing to shell out cash to content contributors.

Open Forum

The Lesson: The creator of your content does not need to be you. Find industry leaders that produce great content, and ask them to write a couple articles on your blog. It will build their audience and your traffic, as long as the content provides value. Good content marketing strategies draw on a range of user-generated sources to both grow online communities and minimize financial investment.

3. Mint

Entering the crowded personal finance niche (or any popular niche) is a daunting task for any new startup, but the approach that financial tracking tool Mint took proves that it’s possible to stand out in a crowd through well-executed online marketing strategies.

Although the company was a relative unknown amongst its more popular predecessors, Mint committed to a digital strategy publishing hundreds of high-quality content pieces, from informative blog posts to viral, attention-grabbing infographics (like A Dude’s Guide to Not Going Broke during Wedding Season) to grow their business. As a result of Mint’s digital marketing efforts, the tool gained a massive online following before being sold to Intuit for a whopping $170 million.

In a podcast on Growth Everywhere, Neil Patel discussed why he spends up to $30,000 dollars on content and gives it away for free, and how it is all worth it in the end.


The Lesson: Investing in content marketing often requires significant amounts of time and money, but committing to content production and high-quality standards can build substantial market attention in a short period of time.

4. Dollar Shave Club

Shaving is the epitome of a boring routine, right? If you answered “of course,” then you obviously haven’t seen Dollar Shave Club’s now legendary launch video. DSC shook the notion of its drab, buttoned-up industry and kicked it out the window.

Today, this company has over a million subscribers, its promotional video has been viewed over 24 million times, and it was recently acquired for $1 billion by Unilever. During their hyper growth, Dollar Shave Club continued to share cheeky content such as “Is It Bad to Pluck Nose Hairs with My Fingers?” and “Do I Really Need to Wash My Hands After I Pee?” These guys know how to let loose and get attention.

Dollar Shave Club

The Lesson: Don’t be afraid to have some fun! DSC doesn’t take itself too seriously (or at all seriously, for that matter). Everything from its marketing to its onboarding, from its packaging to its social engagement is lighthearted, silly, and tongue-in-cheek. And its customers love them for it. They’ve made something as tedious as buying razors and shaving hilarious and entertaining, and that’s what stands out in people’s minds.

5. The Wirecutter

Affiliate marketing can be a bit sleazy, but it can generate big results when done properly and genuinely. The Wirecutter has set the standard since its launch just five years ago. Labeling itself a simple “list of the best gadgets—like cameras and TVs—for people who don’t want to take a lot of time figuring out what to get,” the site generated $150 million in e-commerce transactions in 2015 and was recently acquired by the New York Times for $30 million.

They write reviews for products they love, embed a link to buy it from someone like Amazon, and take a cut of each sale. Their reviews take anywhere from 20 to 200 hours to complete, involving experts and other interested parties depending on the product. It works because they’re real.

The Wirecutter

The Lesson: Trust more in the power of real people. Modern consumers are wary of ads, banners, and paid search results. They want real recommendations from real people. And that’s what The Wirecutter delivers with such sparkling success. They’ve made the review (a.k.a. the “ad”) the product. People share them, like them, and rely on them to decide what to buy. The only marketing they have to do is sharing their top-notch reviews. Their fans take care of the rest.

6. Slack

Slack is a collaboration tool that allows teams to communicate more efficiently and share files, all on one easy platform. They’ve had a pretty spectacular rise, with 15,000 users at launch in 2014, just north of 171,000 six months later, over 500,000 in less than a year, and currently sitting at roughly 5,000,000 (nearly one and a half million of which are paid accounts).

Their “secret sauce” is delivering a high-quality customer experience. The company responds to 8,000 help desk tickets and up to 10,000 tweets each month. Even their Twitter feed contains a bunch of 140-character #SlackTips.


The Lesson: From day one, Slack has been about selling a solution, not a product. They’ve focused on customer experience, believing that one positive experience does more than a big marketing budget could ever hope to accomplish. As their tagline says, they’re “on a mission to make your working life simpler, more pleasant, and more productive.” Make it all about solving your customer’s’ pain points.

7. Airbnb

Airbnb has changed the way we travel and look for accommodations. Launched when its founders couldn’t afford their rent, the site now boasts 100 million users, 2.3 million listings, and a total valuation of $31 billion in 2017.

Their marketing strategy is aimed at getting both travelers and hosts for the platform. Its digital marketing relies primarily on user-generated images and videos on Facebook, Instagram, and Twitter (highlighting the cities and properties in its stable), how-to videos and posts geared towards owners, and popular city guides. Their Instagram campaign matches humor with compelling images of different travel locations around the world, making it more than just a service—it’s a travel forum as well.

When it comes to social media superstars, Airbnb shines the brightest. During a 2015 Instagram campaign, the company received 13.3 million interactions and increased followers by 341 percent.


The Lesson: Create demand around your product or service by finding a topic related to your business that’s interesting. For example, Airbnb is ultimately a crowdsourced hotel business, so interesting content for them is related to travel sites around the world. Generate interest with content, and the dollars will follow.

8. JetBlue

One of the biggest mistakes we see companies making when it comes to online marketing strategies is the tendency to post self-promotional materials only. Nobody wants to follow a company that can’t stop talking about itself long enough to post something of real value!

JetBlue, the popular discount airline, is one company that gets it. Instead of using Twitter to post fare discounts and special offers, the company uses its handles to provide fast and easy customer service. In fact, the effect is so profound that nearly all the messages in the company’s feed include @ replies, which is highly unusual in the world of social media marketing for businesses.


The Lesson: Make it a priority to balance self-promotional materials with information that followers can actually use, and respond to users whenever they interact with your web profiles in order to boost rapport and consumer confidence.

Nobody wants to follow a company that can’t stop talking about itself. Click To Tweet

9. Mastercard

Mastercard is the king of “Priceless” surprises. The financial services giant has a knack for creating engaging experiences that excite and retain their customers.

As a major sponsor of the MLB, the company wanted to execute their “priceless” strategy and take advantage of the Chicago Cubs making the World Series for the first time in 71 years. Why? So they could be a part of history if (and when) the Cubs won.

Their main objectives were to (1) connect with suffering Cubs fans and (2) insert themselves into the World Series conversation.


Mastercard went out looking for the perfect way to implement their campaign and came across a great piece of content: A player on a rival team had accused Cubs fans of lacking passion for their team. This was a perfect sound bite to build an entire campaign on, so Mastercard ran with it, titling their campaign the “Sound of Priceless.” They built a sound meter and placed it around Wrigley Field to measure just how loud the fans were. After measuring the sound and learning how loud the fans truly were, they created a piece of video content around the story.

In order to create the ultimate impact, Mastercard released the film online and on social media just as the Cubs won the final game of the World Series. The results were priceless.

The Lesson: When you are trying to create viral digital marketing campaigns, look for content that is already out there, and put a spin on it that will benefit someone else as well as your brand. Also, notice how Mastercard was patient enough to wait until the very last game to release their content in order to maximize the reach. This is key to any great digital campaign. Timing does matter.

10. Uniqlo

UNIQLO is an innovative Japanese apparel company that urges the world to dress casual. Their mission is to provide simple apparel that makes your life better.

If you have ever lived in a major city, you have probably seen a Uniqlo advertisement or shopping bag, but the company wanted to help customers see Uniqlo as a technology focused company, not just a fashion brand. They wanted to build on a statement made by UNIQLO’s President and CEO Tadashi Yanai that said, “We [Uniqlo] are not a fashion company. We are a technology company.”

The best way to do this? An effective digital marketing campaign. Uniqlo created a world-first “fast-moving” image campaign and activated it in 100 locations and online. The campaign utilizes fast moving images to deliver a unique product code which is indecipherable to the naked eye.


Shoppers were then asked to upload the five digit code to the campaign website to redeem a sample from the HEATTECH clothing range. Once on the site, the viewers were directed through a series of informational screens that described in detail the technology behind Uniqlo products before displaying a winning page.

This experience was shareable on social and encouraged friends to uncover their own unique code through similar YouTube and Facebook videos. The results were terrific. Online videos were viewed 1.3 million times, and over 25,000 people signed up to receive the UNIQLO newsletters. In total, the campaign reached over four million people, resulting in 35,000 new customers.

The Lesson: Digital marketing can be a great way to creatively engage with your customers and teach them about who you are and what your product does. By taking control of the conversation with your customer, you can create your own brand story that you want to resonate with the target customer. You don’t need to go to the lengths that Uniqlo did to interact with your customers, but you do need to take control of the conversation.


BMW: An Outstanding Example Integrated Branding and Marketing.

17 Mar

While speaking to a group of fortune 100 brand marketing CEO’s recently, we asked how many of them share their business plans with their advertising agencies. Only a small number raised their hands.   It’s not surprising. It seems agencies and clients are equally at fault for this “separate camps” mentality. The important strategic business stuff never leaves the corporate office, and agencies tend to get caught up in the creative execution of assignments to promote sales. The result is that businesses seldom see their agencies as valued strategic partners.

What a waste, and here’s why. A company’s business strategy has a far greater chance of success if it is aligned with the company’s brand strategy. The really great advertisers get together with their really great agencies and make really great brands. So why can’t smaller advertisers and agencies benefit from working this way also? Well, often the business doesn’t have a written business plan. Or, the CEO, president, COO, CFP and VPs shut themselves in a room and brainstorm a business strategy, then they pass it down to marketing for a plan and execution. What a waste of good perspective. Most agencies can offer incredible external insights and bring critical customer data into the mix to make for a better plan.

Here’s an example of a terrific business strategy perfectly aligned with a brilliant brand strategy. In the early seventies, BMW held a miniscule share of the European luxury car market and an even smaller share of that audience’s mind. Mercedes-Benz outsold BMW 3 to 1, establishing its foothold on the U.S. market by promoting its “European Engineering.” However, if you talked to BMW designers, they’d tell you their cars had far superior engineering than Mercedes-Benz’s cars. They would also suggest they designed and built cars with much greater responsiveness to a driver’s actions, providing a better sense of the road beneath and offering greatly enhanced control.

Mercedes, according to BMW, had a smoother ride. However, BMW’s tighter feel and enhanced responsiveness gave drivers the sense they were in complete control, something no other brand of automobile offered. This handling advantage was greatly appreciated by sports car aficionados and car enthusiasts.

Thus, a business strategy was born. “At Bayerische Motoren Werke, we will build highly engineered automobiles and market them to performance-minded enthusiasts.” This new strategy was communicated to all of the company’s employees, strategic partners, suppliers, distributors, customers, sales teams and marketers. And, at this point, with BMW’s agency involved in every step of the strategy development, a brand strategy was carefully crafted and aligned for the purpose of advancing an overall corporate message: “BMW, the ultimate driving machine.”

This message was also delivered to the same employees, strategic partners, suppliers, distributors and customers. In three decades, BMW’s business strategy and brand strategy alignment have driven the company to the top of the category, and today, BMW outsells Mercedes-Benz 3 to 1.

This strategy alignment should never be ignored. That is, the two should never operate exclusively, nor should C-level executives and their agencies. We believe combined intelligence, know-how and experience can be of great value to all. Our brand discovery process provides the perfect link. When we facilitate a branding session, we recruit a company’s CEO, COO, VP of marketing, marketing managers, sales managers, folks from operations and someone in the field with a clear pulse on the buyer. Then, we spend half a day in an information-distilling process, identifying simple facts to possible unique selling points and absolute USPs.

And, our proprietary process includes a built-in delivery mechanism to assure the company’s newly discovered positioning is deliverable constantly and consistently. The outcome is the new or revisited business strategy, the basis for the development of a crystal clear and memorable brand positioning statement and, ultimately, the company’s internal and external brand communications strategy.

For all the reasons just mentioned, we always say, “Brand development is not a marketing initiative; rather, it is a corporate initiative.” It must start at the top and permeate from the president to the guy sweeping the floor in the factory, and that’s before we start talking to customers and prospects.

To take this alignment further, let us suggest it can also surface and highlight other issues worthy of exploration… things such as “What’s our business model, our channel strategy, now that the business and brand strategies are  one?” and “Should our vision for the future stay intact, or should we revisit it?”

Here’s a typical scenario: A client wants growth and increased sales.  The agency responds with an ad campaign or some creative execution as the solution.  This happens all the time; we agencies are famous for it. But, the smarter strategic agency will come back with an insightful argument (like BMW) for business and brand alignment initiatives before any ads are written.   From the outcome of this discovery process, the client, agency and other strategic partners can re-evaluate its distribution strategies, communications, sales networks and processes and even take a fresh look at the company’s vision. With this new, linear perspective, sales and growth can now increase, creating a smoother ride to greater success.

So remember, to propel your brand forward, share your business plan with your agency and brainstorm collaboratively with it as your partner. You’ll find the agency will bring a vital external perspective to your strategic branding and marketing thinking and this team approach will lead your company to increased profits.

1: Brand PlatformThe Brand Platform consists of the following elements.   2:  Brand Vision;  The brand’s guiding insight into its world.  3: Brand Mission;   How the brand will act on its insight.

4:  Brand Values; The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance. 5:  Brand Personality; The brand’s personality traits.

6:  Brand Tone of Voice; The unique copywriting style and expression.  How the brand speaks to its audiences.

Brand Positioning:  The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful manipulation of every element of the marketing mix.

Brand Strategy:   A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand’s vision and driven by the principles of differentiation and sustained consumer appeal. The brand strategy should influence the total operation of a business to ensure consistent brand behaviors and brand experiences.


13 Feb


CREATIVE-MOBILE-APP-MARKETING-AGENCY., INNOVATION & STRATEGY is at the core of every brand’s ability to shine, stand out and rise above the competition.   Creativity, Innovation and Strategy is the clear difference between winning and losing, success and failure,  100 sales or 10.   But don’t take my word for it.  Just ask any famous fortune 500 company.   Apple, Samsung, BMW invest millions into these 3 vital components.

Basically there is no such thing as a bad media channel or media strategy.    There is actually only bad creative that is neither innovative or strategic that tends to kill a campaign.   Naive, Bad creative kills up to 80% of all advertising/marketing campaign’s ability to truly succeed.     80% of companies do actually have enough money to transform their sales if they prioritized their budgets properly and invested wisely in the best Creativity, Innovation and Strategy.   Unfortunately, so many companies don’t.  They  simply spend in all the wrong areas.

How to go from level 1 marketing to level 10?  Marketing that transforms business, optimizes sales and makes brands famous?   Contact us now, we’ll show you how.


#ProductMarketing   #BrandMarketing  #AdvertisingCampaign  #DigitalAdvertising #NewBrands  # NewProducts


Brand Advertising in Phnom Penh, Cambodia: The final frontier?

6 Jan


Is Phnom Penh, Cambodia the new and final bold frontier for the Digital Brand- Advertising  Industry.

Branding and Advertising agencies in Phnom Penh seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Phnom Penh Branding and Advertising.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.

A few of the market sectors we service include; New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.


In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.


Blue Orange Asia  |   Email

Our Outstanding Branding and Design Creative Services include New Brand Identity Creation | New Product Identity Creation | Branding Communications | Brand Collaterals | Brand Manuals & Tool Kits |  Brand and Product Positioning | Brand Strategy

Our Outstanding Design Services include Corporate Design | Graphic Design | Website Design | UX, UI Design | App Design | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

Our Outstanding Advertising Communication Services include Integrated Advertising Campaigns | Marketing Communications | PR | Activation Marketing | Events Marketing | Activation and Events Advertising |  FMCG Retail Advertising | Marketing and Advertising Strategy | Creative Direction | Copywriting | Art Direction | Photography | TV Commercial Productions | Corporate Film Productions | Digital Video Productions.

Our Outstanding Digital Marketing Communication Services include Interactive New Media | Digital Online Marketing | Viral Marketing | Social Media Marketing | Facebook Advertising | Instagram Advertising  | SEO Optimization | SEM Marketing.


27 Apr

wind&wing2branding-bangok-thailand-strategy1-sisley-fashion-junkie-1hotel-pre-opening-corporate-branding-agencies1:    Probably because so many CEOs and owners in Thailand and Asia work with so many NOT CREDIBLE,  NOT QUALIFIED  ‘make it up as you go along’  branding/marketing agencies.  Agencies with entire senior management having NO relevant credible experience, expertise or talent in the business and NO relevant BA qualification, education or awards,  EVER with ANY Accredited  Global Branding/Advertising Agency Network.

2:   Probably because CEOs are consistently exposed to and accept very low mediocre standards and expectations of creative branding/marketing excellence.

5 star Hotel Brands would never dream of hiring 2 star chefs to manage their 5 star hotel kitchen . . So why do so many CEOs and Owners here hire 2 star un credible, unqualified branding/marketing agencies to manage their 5 star business and brands?

Are clients insane?

In this part of the world, it seems    ’ Who You Know, not What You Know Rules’.  Or  ‘In The Land of the Blind, The One Eyed Man is King’.

When everyone is crying out for more direct sales, clear positioning and more market share, why is there such a total disregard for professional brand marketing excellence ?


Why not ask your agency senior partner for their relevant resume, awards, qualifications and experience gained  from an accredited global agency, BEFORE YOU CONSIDER WORKING WITH THEM ? and wasting your money.


Hospitality | Hotels, Resorts | Tourism | Travel Brand Marketing Agencies in London, England, UK.

13 Apr

Blue Orange Asia | Blue Orange UK is an award winning Creative Tourism, Hospitality, Hotels, Travel Branding Marketing Agency servicing clients in Devon ,Avon,  Bristol, Reading,  Surrey, Central London, Knightsbridge, Chelsea, Mayfair, England, United Kingdom, servicing international hospitality clients in luxury destination travel branding marketing consultancy, tourism branding marketing consultancy, new hotel soft opening,  pre opening and grand launch branding marketing consultancy, new hotel PR awareness and grand opening, new luxury hotel and resort brand consultancy, New Spa and wellness  branding marketing, and  fitness nutrition and health.


As one of the best Hospitality, Hotels, Tourism and Travel Branding, Marketing Companies and Agencies in England, many of the best brands in the world work with us because company owners, CEO’s and CMO’s recognize the value of working with an innovative credible qualified hospitality brand marketing partner  agency who delivers better ideas and better ROI results for their business.


Our integrated traditional and digital hospitality services include;  new hotel and resort branding, Hotel logo and brand identity, F&B outlet logo and brand identity, Hotel brand sales and marketing collaterals, hotel brand marketing digital corporate videos, hotel website and SEO optimization,  new hotel and resort branding and marketing strategy, new hotel Corporate Identity design and brand manual guide book manual design, new hotel brand marketing,  new hotel brand creation, new hotel opening marketing and advertising, new hotel PR awareness  new F&B restaurant designs and grand opening, new spa and wellness  concepts,  health and wellness,  nutrition and health, Eco green hotels and resorts.



We have extensive expertise in all aspects of hospitality marketing communications, covering prestigious 5 star brands, urban hotels, to new boutique niche market premium resorts and Spas, to new unique Asian Golf Clubs.   Just a few of our hospitality consulting clients include Hilton & Double Tree Hotels Bangkok, Accor MGallery Hotel London,  Movenpick Hotels in London,  Le Meriden Hotel Bahrain,  Empire hotel in Brunei, Conrad Hotel & Resort Maldives, Maldives Tourism Authority, NOVOTEL in Yangon Myanmar, Vietnam Tourism in Hanoi and HCMC, Thailand Tourism, Conrad Hotel Bali, Brunei Tourism, Maldives Tourism Authority, Royal Phuket Marina,  Maikhao Dream Resort in Phuket, Hilton Hotel Singapore, and Banyan Golf Club & Resort to name just a few.


With our new network of offices located in Hong Kong, Singapore, and Mayfair, Central London, England,  UK, please feel free to contact us with your enquiry.

To experience our clear credible difference and to maximize you sales and get ahead of your competition,   CONTACT US NOW AND WE’LL SHOW YOU HOW.

Blue Orange Asia |  Blue Orange UK Luxury Hospitality, Hotels, Resorts, Travel and Tourism Branding Marketing Advertising Agency.  |

Contact us.


20 years of CREDIBLE 4A’s Experience in Creative | Strategic Branding, Advertising with the Best 3 Agencies in the World is at the core of everything we do.

Better Ideas.  Better Results.

We are Top of Google for branding, marketing, advertising agencies in Bangkok, Thailand. HCMC Vietnam, Maldives, Hong Kong And Asia. We can make YOU Top of Google too.

We have over 40 endorsements from clients on LinkedIn.



10 Apr


BLUE ORANGE ASIA is a Creative Social Media Marketing Agency in Yangon, Myanmar.

OUR OUTSTANDING SOCIAL MEDIA ADVERTISING SERVICES INCLUDE Social Media Advertising Communication Campaigns,  Facebook Advertising, Facebook Ads, Facebook Marketing, Instagram Advertising,  @ Line App Advertising, Youtube Marketing, #Hashtag Marketing,  Boost Post Marketing, Social Media Video Productions, Social Media Films, Facebook Page Branding and design, Face Book page Copwriting, Social Media Banner ads, Social Media Blogs and New posts, Viral Media Campaigns.


BLUE ORANGE ASIA MANAGES AND SERVICES SOCIAL MEDIA CLIENTS in the market sectors of FMCG, Beauty, Skincare, Cosmetics, Hospitality, Hotels and Resorts, Luxury Brands, Alternative  Healthcare and Hospital products, LOHAS Lifestyles of Health and Sustainability, Yoga, Nutrition Diets and Health,  Spas and well being, Consumer Retail Branding, Insurance, New Business Development, Social Media, IT, Mobile Apps, Mobile Devices, Food & Beverage Products, New Products, Electronic Consumer Goods, Tourism, Travel, Fashion Apparel, Retail Banking, Automotive, Property Development, Shopper Retail.  Just a few of the clients include Disney Hong Kong, Audi, Olay P&G Thailand, HSBC Singapore, Hilton Hotels Asia, Vietnam Tourism, Erawan Bangkok, Air Asia.

THE FASTEST WAY TO OPTIMIZE YOUR SALES AND STAND OUT ABOVE YOUR COMPETITION ON SOCIAL MEDIA.   Create an Engaging Visually Compelling Social Media Digital Viral Film/Video and market it across targeted new media, social media communication channels.  Smart, efficient, effective.  If produced professionally, a corporate brand or product digital viral film with a Great Contagious Advertising Idea generates massive awareness for your business brand and product simply by communicating irresistible outstanding Must Have, Must Share dynamic content. Making you, your brand and product stand out above and beyond the boring bland competition.    Furthermore, a digital viral video significantly increases new direct traffic to your website, optimizing new leads and sales, allowing you to significantly increase your market share.



CREATIVITY, INNOVATION & STRATEGY is at the core of every business, brand’s ability to stand out and rise above the competition and succeed.   Creativity, Innovation and Strategy is the difference between winning and losing, success and failure.   In Creativity, Innovation & Strategy, we EXCEL.



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We have over 40 endorsements from clients on LinkedIn.




  1. Run Facebook Ads to content

Running Facebook Ads is commonplace for social media marketing now. Oftentimes, however, running these ads straight to products can make them stick out like a sore thumb on a Facebook user’s News Feed. Running ads to content can make them feel more “native” to the Facebook platform. If all goes well, people won’t even notice they’re ads, and before you know it, they’ve visited your website and subscribed to your email list.


  1. Run a Photo contest

Use an app like Wishpond to run a contest in a tab on your Facebook page, and prompt your fans to submit photos related to your brand and product. Running a contest is one of the best ways to increase engagement and spread awareness of your Facebook page, all while generating leads for sales and collecting user-generated content that you can use in future marketing campaigns.


  1. Run a sweepstakes

Just like running a photo contest, running a sweepstakes is a great way to quickly grow your following and spread brand awareness. Because sweepstakes are so easy to enter, it’s simple to get people interested in your products. Make sure your prize is a product related to your brand, so you can connect with non-winners in the future with the purpose of turning them into sales. Add a “Like this page” popup box to your contest as well, to ensure contest entrants become connected with your brand.


  1. Run a Facebook Live campaign

Interacting with your fans in real-time adds a layer of honesty and “realness” to your social media marketing. Running, for example, a live interview to answer fan questions or to preview your newest line of products adds to the fan experience by creating a channel where you can engage your audiences right away, driving interest in your brand.


  1. Use videos and photos to preview content

Content marketing is a big marketing strategy for brands everywhere – and social media is a great outlet to share your content. Though you could just link straight to your content, previewing some of the content you’re sharing in a short video or picture (like an infographic) can help to pull viewers in and drive traffic from social channels (like Facebook) to your blog.


  1. Post relatable “tag a friend” content

If you’ve been on Facebook recently, chances are memes have been taking your News Feed by storm. You’ll also notice that most of the comments are people tagging friends they think would like the post – kind of the modern-day equivalent to forwarding a chain email to friends. Post a funny, relatable picture that’s relevant to your product or brand and encourage fans to tag their friends – this helps to spread brand awareness without feeling overly promotional.


  1. Post coupons on Facebook

Providing value in the form of discounts or coupons on your page keeps current fans interested, and can convince others to interact with and Like your page. Though your regular content can be exciting, remember that your end goal is likely to drive sales – introducing Facebook-only coupons can help to increase social engagement and turn passive Facebook fans into customers. There’s also the added possibility that fans may share the discount with their friends, spreading awareness and raising sales even further.


  1. Respond to customers’ concerns

As marketers, we know by now that social media isn’t just a platform we can use as a content megaphone. We’re responsible for using it to create and maintain connections with your customers to strengthen our brand and keep fans around. It’s also happens to be a popular place for customers with complaints to vent their frustrations. Respond to your customers’ complaints and concerns on Facebook. Avoid being defensive – use it to listen to and solve their problems, and you’ll see you can turn a bad situation into a brand-building opportunity.


  1. Run “reaction” campaigns

Something Facebook subtly introduced this year was an added array of “reactions” that people could use in place of the standard “Like”, including “love”, “haha”, “angry”, “sad”, and “wow”. Get users engaged by posting an image asking fans to vote for an option using the reaction buttons. For example, a protein bar company might ask fans what their favorite flavor is by saying “press Like for peanut butter or Love for chocolate”. This not only increases engagement, but also helps you gain insight into the minds of your consumers.


  1. Post infographics

Though Facebook isn’t usually the best place to post dense or numbers-heavy content, you can circumvent this by creating and posting visually-appealing infographics. Take interesting statistics and turn them into easily-digestible – and shareable – visual content. This is a great way to inform customers about your product and industry in a way that’s not overbearing. Use this tactic sparingly, for information you know your customers will be surprised by or particularly interested in.

  1. Schedule your posts with a tool like Buffer

Tweeting constantly is the best way to ensure you remain relevant by increasing the likelihood that you’ll show up on your followers’ Twitter feeds. It also shows people that you’re active on the platform, and allows you to space out your content easily without running into periods of content overload (or drought). Using a tool like Buffer also allows you to track metrics for your links, so you can see which of your Tweets are receiving the most engagement.


  1. Use BuzzSumo to curate content relevant to your account

If you like to share content from other places, use a service like BuzzSumo to find content with proven engagement. Use keywords relevant to your brand or product to look for content your followers will enjoy, and share the top posts. Because BuzzSumo has metrics on the most engaging posts for each keyword, it gives you a foolproof way to share content that’s interesting to readers.


  1. Reach out to other accounts to share your content

Tools like BuzzSumo (or other analytics platforms) also allow you to identify influencers – people with large followings. If you have a high-value piece of content you want to share with the world, it’s a good practice to reach out to influencers who follow you (or share content like yours) and ask them to give yours a share. More often than not, they’ll be willing to do it, helping to disseminate your content in different social media circles.


  1. Host a Twitter round table

Twitter can be a great medium to hold discussions with your social media circles. If it fits your brand, hosting a live chat or round table is an awesome way to learn more about your consumers. Companies like Buffer host weekly chats, with different questions and discussion topics for each chat. These chats are all linked by a hashtag, making it easy for participants to follow along.


  1. Create Special Moments with Live Video Feeds

Twitter recently made their “Moments” feature available to all users, meaning it’s easy to compile a selection of Tweets, photos and videos to create a seamless experience for viewers. If there’s a specific campaign you’re running, take Tweets from your various accounts (and followers if they send you content) to create a Moment that summaries the campaign. Share this Moment with your followers to easily share the entire experience with them.


9 Apr

Our Business . . . is Understanding Yours.

Blue Orange UK is an original outstanding Branding, Marketing, Advertising Consultants based in Mayfair London England currently servicing traditional and digital new media clients in Devon, Avon, Bristol, London England United Kingdom, Paris, Europe and Asia including Doha Qatar,  Mumbai India, Hong Kong, Singapore and Tokyo Japan.  Taking you more personally, we understand your needs and expectation far better, and more importantly, the need to be your unique self.  Because, as Oscar Wilde said, ‘Be yourself, everyone else is taken.’

As a global agency partner of Blue Orange Asia, we have over 20 years of award winning experience with the best accredited agencies in the world at the core of everything we do, giving us the credibility to consult and service clients in the pioneering new market sectors of New Brand & Product Innovation,  Bio Technology,  B2B,  SME,  E Commerce,  Hi Tech Systems,  Design, FMCG, Hospitality, Hotels, Resorts, ECO Green Living, Luxury Brands, LOHAS Lifestyle  Leisure, Healthcare & Wellness, Medical, Nutrition,  New Fashion Design Products, New Luxury accessories,  Sports & Fitness, Financial Services,  IT, Mobile,  Apps, Mobile Devices, Gaming,  Consumer Electronic Goods, Computers,  New Media, Recruitment,  Software, Travel & Tourism, Fashion & Accessories, Automotive, Airlines, Engineering, Alternative Energy.

One of our clear points of difference is in our expertise to create compelling strategic communication ideas that forge long term engagement and relationship between brands, products and customers.  Many the best brands work with us because we are one of the best ‘Think Different’ Creative Consulting companies around.  Seeing Things Differently, Thinking Differently isn’t just a Steve Jobs Apple INC positioning statement, or a Salvador Dali thing.  It’s what makes every business Great, Stand Out and shine brighter than their competition. It’s also what makes the Blue Orange ‘A Blue Orange’. We make the surreal So Real, and the ordinary Extraordinary.

For a few examples of our best award work click


With a mission to deliver better insights ideas and observations that lead to better values and long term cost savings for your business Blue Orange UK has consulted for many blue chip business owners, clients, CEO’s, COO’s and CMO’s including Hilton Hotels Worldwide, Audi, P&G, Apple inc, Waitrose Retail London UK, Accor Hotels Europe, Maldives Tourism, Vietnam Tourism, Commercial Union London UK, BP, HSBC Bank UK, Siemens, ING, Austrian Airlines.  We service and consult for clients in the market sectors of SME,  New Business Start ups, Venture Capital,  Bio Technologies, New Technology, Pharmaceutical, Research Data & Analytics, B2B,  B2C,  CRM, Food, Beverages, FMCG, Retail, Beauty, Skincare, Cosmetics, Hospitality, Hotels and Resorts, Pre Openings, Lifestyle and Leisure, Home décor, Jewelry, ECO living, Interiors, Golf Clubs, Spas, Alternative Healthcare and Wellness, Sports and Recreation, Fitness, Hospital, Medical Product, Yoga, Nutrition, Insurance, Corporate Business Development,  IT, Mobile Devices,  Apps, Gaming, E commerce, Retail Shopping, Electronic Consumer Goods, Oil & Gas, Computers, IT, Recruitment, Software, Tourism, Travel, Fashion Apparel, Retail Banking, Automotive, Airlines, Aviation, Engineering, Hi Tec Systems, Government, Non Profit,  Public Services, Transport,  Private Sector, Public Sector, Alternative Energy, Green Energy, Logistics, Distribution, Product innovation, Luxury Waterfront Marina and New Home Developments, Eco Green Property Estate Developments.

Our strategic consultant services include;

Business Brand Strategy | Sales and Marketing Strategy | Advertising Strategy.

Business Management | Business Branding  | Brand Engagement and Equity | CRM | Mergers and Acquisition Brand Consultants.

New Brand and New Product Identity | Creation | Development.

Strategic Brand Audit, Analysis, Insights and Observations | Data Research | Brand Development.

Brand Messaging | Points of Difference | USP | | Brand Slogans Personality and Proposition.

Brand Positioning | Product Positioning | Market Positioning.

Branding Communications | Collaterals | Brand Manuals & Tool Kits.
Creative Advertising & Marketing Communications | Activation | PR Communications
Creative Direction | Copywriting | Art Direction | Photography.

Hospitality Hotel Pre Opening Branding Sales and Marketing Consultancy.                               Travel and Tourism Branding Consultancy.
FMCG, Beauty, Skincare Branding, Marketing Consultancy.
Hospital Healthcare and Wellness Branding, Marketing Consultancy.

Consumer Retail Branding | Luxury Branding | Corporate Branding | Corporate Design.  Digital Online Marketing | Viral Videos | Film Marketing | Digital New Media | Social Media |Viral Media.

Website Design | SEO Search Engine Optimization | SEM Search Engine Marketing

Our Brand is Top of Google for our market sector.

We can make your Brand Top of Google too.    Contact Us Now, We’ll Show You How.

Contact us at |


Blue Orange UK in London England UK          

Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom



Blue Orange Asia in Hong Kong

The Hong Kong Club Building.  Suite 901 Level 9, 3A Chater Road Central Hong Kong





Blue Orange Asia in HCMC Ho Chi Minh City Vietnam  

Me Linh Point Tower 2, 6th & 7th Floor, 02 Ngo Duc Ke Street, District 1, Ho Chi Minh City



Blue Orange Asia in Yangon Myanmar

Office hub. Office@36th, No.129, 36th Street, Kyauktada Township, Yangon, Myanmar.



Blue Orange Asia in Singapore       

The Metropolis Tower 2. 11 North Buona Vista Drive, Unit #08-09, Singapore




8 Sep

Many people have different interpretations about what a brand or product positioning means.   It’s one of those concepts that is hard to pin down, yet at the same time is so crucial to the long-term success of your business.   Positioning is at the heart of your brand.  It’s essentially the summation value of everything your brand is about.

Positioning is built from what you know to be true about your customer.   It takes the benefits you’ve outlined and makes them clear and meaningful to customers.  In its simplest form positioning is the mental space  you want to occupy in your customer’s mind, so that you clearly stand out from your competition.

Positioning is the first thing you want your customer to think about when they hear your brand name.  The Emotional Connection with your customer is the key to being a brand.  But that emotional bond should be reflected in the positioning statement for the business.

Positioning is more about emotions and less about the facts.

That’s why marketers, who think a claim about their product or service is a positioning statement, really miss the boat.  The same goes for a description of your type of business. There’s no emotion in that and it’s emotions that differentiate a brand.

As the brand positioning gurus Al Ries and Jack Trout said in 1981’ Positioning: ‘The Battle for your Mind’    “Positioning is NOT what you do to a product (or brand).   Positioning is what you do to the mind of the prospect.”

In 1972 Jack Trout and Al Ries wrote three seminal articles on brand positioning that were published in Advertising Age. Thirty-six years later the merits of their thinking holds steadfast. This is an excerpt of their article ‘The Brand Positioning Era Cometh’.

Remember the Mind Is a Memory Bank To better understand what an advertiser is up against, it may be helpful to take a closer look at the objective of all advertising programs – the human mind. Like a memory bank, the mind has a slot or “position” for each bit of information it has chosen to retain. In operation, the mind is a lot like a computer. But there is one important difference. A computer has to accept what is put into it. The mind does not. In fact, it’s quite the opposite. The mind, as a defense mechanism against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that new information which matches its prior knowledge or experience. It filters out everything else. For example, when a viewer sees a television commercial that says, “NCR means computers,” he doesn’t accept it. IBM means computers. NCR means National Cash Register. The computer “position” in the minds of most people is filled by a company called the International Business Machines Corp. For a competitive computer manufacturer to obtain a favorable position in the prospect’s mind, he must somehow relate his company to IBM’s position. Yet, too many companies embark on marketing and advertising programs as if the competitor’s position did not exist. They advertise their products in a vacuum and are disappointed when their messages fail to get through. |