Tag Archives: marketing agency


21 Feb

BLUE ORANGE ASIA is a Creative Social Media Marketing Agency in Bangkok Thailand and London England United Kingdom, servicing clients in Bangkok Thailand,  HCMC Vietnam, Yangon Myanmar, Phnom Penh Cambodia, , Vientiane Laos, Jakarta, Indonesia and Shanghai China.


OUR OUTSTANDING SOCIAL MEDIA ADVERTISING SERVICES INCLUDE Social Media Advertising Communication Campaigns,  Facebook Advertising, Facebook Ads, Facebook Marketing, Instagram Advertising,  @ Line App Advertising, Youtube Marketing, #Hashtag Marketing,  Boost Post Marketing, Social Media Video Productions, Social Media Films, Facebook Page Branding and design, Face Book page Copwriting, Social Media Banner ads, Social Media Blogs and New posts, Viral Media Campaigns.


THE FASTEST WAY TO OPTIMIZE YOUR SOCIAL MEDIA FACEBOOK SALES AND STAND OUT ABOVE YOUR COMPETITION.   Create an Engaging Visually Compelling Social Media Digital Viral Film/Video and market it across targeted new media, social media communication channels.  Smart, efficient, effective.  If produced professionally, a corporate brand or product digital viral film with a Great Contagious Advertising Idea generates massive awareness for your business brand and product simply by communicating irresistible outstanding Must Have, Must Share dynamic content. Making you, your brand and product stand out above and beyond the boring bland competition.    Furthermore, a digital viral video significantly increases new direct traffic to your website, optimizing new leads and sales, allowing you to significantly increase your market share.



BLUE ORANGE ASIA MANAGES AND SERVICES SOCIAL MEDIA CLIENTS in the market sectors of FMCG, Beauty, Skincare, Cosmetics, Hospitality, Hotels and Resorts, Luxury Brands, Alternative  Healthcare and Hospital products, LOHAS Lifestyles of Health and Sustainability, Yoga, Nutrition Diets and Health,  Spas and well being, Consumer Retail Branding, Insurance, New Business Development, Social Media, IT, Mobile Apps, Mobile Devices, Food & Beverage Products, New Products, Electronic Consumer Goods, Tourism, Travel, Fashion Apparel, Retail Banking, Automotive, Property Development, Shopper Retail.  Just a few of the clients include Disney Hong Kong, Audi, Olay P&G Thailand, HSBC Singapore, Hilton Hotels Asia, Vietnam Tourism, Erawan Bangkok, Air Asia.


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REATIVITY, INNOVATION & STRATEGY is at the core of every business, brand’s ability to stand out and rise above the competition and succeed.   Creativity, Innovation and Strategy is the difference between winning and losing, success and failure.   In Creativity, Innovation & Strategy, we EXCEL.



EMAIL US:  ideas@blueorangeuk.com | http://www.blueorangeuk.com

ideas@blueorangeasia.com  |   http://www.blueorangeasia.com

We have over 40 endorsements from clients on LinkedIn. http://www.linkedin.com/in/brandmarketingagency




  1. Run Facebook Ads to content

Running Facebook Ads is commonplace for social media marketing now. Oftentimes, however, running these ads straight to products can make them stick out like a sore thumb on a Facebook user’s News Feed. Running ads to content can make them feel more “native” to the Facebook platform. If all goes well, people won’t even notice they’re ads, and before you know it, they’ve visited your website and subscribed to your email list.


  1. Run a Photo contest

Use an app like Wishpond to run a contest in a tab on your Facebook page, and prompt your fans to submit photos related to your brand and product. Running a contest is one of the best ways to increase engagement and spread awareness of your Facebook page, all while generating leads for sales and collecting user-generated content that you can use in future marketing campaigns.


  1. Run a sweepstakes

Just like running a photo contest, running a sweepstakes is a great way to quickly grow your following and spread brand awareness. Because sweepstakes are so easy to enter, it’s simple to get people interested in your products. Make sure your prize is a product related to your brand, so you can connect with non-winners in the future with the purpose of turning them into sales. Add a “Like this page” popup box to your contest as well, to ensure contest entrants become connected with your brand.


  1. Run a Facebook Live campaign

Interacting with your fans in real-time adds a layer of honesty and “realness” to your social media marketing. Running, for example, a live interview to answer fan questions or to preview your newest line of products adds to the fan experience by creating a channel where you can engage your audiences right away, driving interest in your brand.


  1. Use videos and photos to preview content

Content marketing is a big marketing strategy for brands everywhere – and social media is a great outlet to share your content. Though you could just link straight to your content, previewing some of the content you’re sharing in a short video or picture (like an infographic) can help to pull viewers in and drive traffic from social channels (like Facebook) to your blog.


  1. Post relatable “tag a friend” content

If you’ve been on Facebook recently, chances are memes have been taking your News Feed by storm. You’ll also notice that most of the comments are people tagging friends they think would like the post – kind of the modern-day equivalent to forwarding a chain email to friends. Post a funny, relatable picture that’s relevant to your product or brand and encourage fans to tag their friends – this helps to spread brand awareness without feeling overly promotional.


  1. Post coupons on Facebook

Providing value in the form of discounts or coupons on your page keeps current fans interested, and can convince others to interact with and Like your page. Though your regular content can be exciting, remember that your end goal is likely to drive sales – introducing Facebook-only coupons can help to increase social engagement and turn passive Facebook fans into customers. There’s also the added possibility that fans may share the discount with their friends, spreading awareness and raising sales even further.


  1. Respond to customers’ concerns

As marketers, we know by now that social media isn’t just a platform we can use as a content megaphone. We’re responsible for using it to create and maintain connections with your customers to strengthen our brand and keep fans around. It’s also happens to be a popular place for customers with complaints to vent their frustrations. Respond to your customers’ complaints and concerns on Facebook. Avoid being defensive – use it to listen to and solve their problems, and you’ll see you can turn a bad situation into a brand-building opportunity.


  1. Run “reaction” campaigns

Something Facebook subtly introduced this year was an added array of “reactions” that people could use in place of the standard “Like”, including “love”, “haha”, “angry”, “sad”, and “wow”. Get users engaged by posting an image asking fans to vote for an option using the reaction buttons. For example, a protein bar company might ask fans what their favorite flavor is by saying “press Like for peanut butter or Love for chocolate”. This not only increases engagement, but also helps you gain insight into the minds of your consumers.


  1. Post infographics

Though Facebook isn’t usually the best place to post dense or numbers-heavy content, you can circumvent this by creating and posting visually-appealing infographics. Take interesting statistics and turn them into easily-digestible – and shareable – visual content. This is a great way to inform customers about your product and industry in a way that’s not overbearing. Use this tactic sparingly, for information you know your customers will be surprised by or particularly interested in.

  1. Schedule your posts with a tool like Buffer

Tweeting constantly is the best way to ensure you remain relevant by increasing the likelihood that you’ll show up on your followers’ Twitter feeds. It also shows people that you’re active on the platform, and allows you to space out your content easily without running into periods of content overload (or drought). Using a tool like Buffer also allows you to track metrics for your links, so you can see which of your Tweets are receiving the most engagement.


  1. Use BuzzSumo to curate content relevant to your account

If you like to share content from other places, use a service like BuzzSumo to find content with proven engagement. Use keywords relevant to your brand or product to look for content your followers will enjoy, and share the top posts. Because BuzzSumo has metrics on the most engaging posts for each keyword, it gives you a foolproof way to share content that’s interesting to readers.


  1. Reach out to other accounts to share your content

Tools like BuzzSumo (or other analytics platforms) also allow you to identify influencers – people with large followings. If you have a high-value piece of content you want to share with the world, it’s a good practice to reach out to influencers who follow you (or share content like yours) and ask them to give yours a share. More often than not, they’ll be willing to do it, helping to disseminate your content in different social media circles.


  1. Host a Twitter round table

Twitter can be a great medium to hold discussions with your social media circles. If it fits your brand, hosting a live chat or round table is an awesome way to learn more about your consumers. Companies like Buffer host weekly chats, with different questions and discussion topics for each chat. These chats are all linked by a hashtag, making it easy for participants to follow along.


  1. Create Special Moments with Live Video Feeds

Twitter recently made their “Moments” feature available to all users, meaning it’s easy to compile a selection of Tweets, photos and videos to create a seamless experience for viewers. If there’s a specific campaign you’re running, take Tweets from your various accounts (and followers if they send you content) to create a Moment that summaries the campaign. Share this Moment with your followers to easily share the entire experience with them.


The Art of Brand, Marketing Positioning, and the 5 P’s of Successful Marketing in the UK, Hong Kong, Singapore.

18 Aug


If you are creating and launching a new brand or product in the United Kingdom, China, Myanmar, Malaysia, Hong Kong or Singapore  in 2017, the follow superb article will help you.

In 1972 Jack Trout and Al Ries wrote three seminal articles on brand positioning that were published in Advertising Age. Thirty-six years later the merits of their thinking holds steadfast.

This is an excerpt of their article The Brand Positioning Era Cometh.

Remember the Mind Is a Memory Bank.  To better understand what an advertiser is up against, it may be helpful to take a closer look at the objective of all advertising programs – the human mind.  Like a memory bank, the mind has a slot or “position” for each bit of information it has chosen to retain. In operation, the mind is a lot like a computer.  But there is one important difference. A computer has to accept what is put into it. The mind does not. In fact, it’s quite the opposite.
The mind, as a defense mechanism against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that new information which matches its prior knowledge or experience. It filters out everything else.

For example, when a viewer sees a television commercial that says, “NCR means computers,” he doesn’t accept it. IBM means computers. NCR means National Cash Register.
The computer “position” in the minds of most people is filled by a company called the International Business Machines Corp. For a competitive computer manufacturer to obtain a favorable position in the prospect’s mind, he must somehow relate his company to IBM’s position.
Yet, too many companies embark on marketing and advertising programs as if the competitor’s position did not exist. They advertise their products in a vacuum and are disappointed when their messages fail to get through.
Seven Brands Are Mind’s Limit The mind, as a container for ideas, is totally unsuited to the job at hand.

Capture the Mind. Win the Day.

The first step is to identify one specific attribute that sets it apart from competitors. Just because a competitor could possibly say the same thing doesn’t mean you should not use it. The first to plant their flag claims the mountain. While positioning is how you want to be known, it must reflect reality. How the company really is known. Or how it can believably be known.

Example: Avis conducted research that heard employees saying, “We have to try harder because we’re so much smaller.”
Example: The way people really think about the 7-11 store on the corner is “Convenient, but more expensive.”
So you might position them with a slogan that says, “Worth the convenience.” You could even build a campaign around that idea, “Worth the convenience.”
Your positioning statement should reflect the way people really think — using simple language real people really use.  Lay’s potato chips has a campaign using the line, “Let’s do lunch.” The idea is to position Lay’s chips as a companion to your noon meal. It works well because that particular colloquial expression was already floating around in people’s heads, but not associated with another product.

#BrandPositioning  #Branding

Ready to position your company, product or service?  Try this:
Step 1: Make a list of all significant competitors and write a sentence defining their position in the market.
Step 2: Next define the current position of your company, product or service, as it really exists in the minds of consumers.
Step 3: Now identify a specific attribute about your product that can differentiate it from the competition in a way that some consumers will find desirable.

Don’t write just one. Come up with several. Then pick the best, and if one doesn’t stand out as best, then test several. It’s fine if that one thing only appeals to a segment, even a small segment, of your customers. It’s better to be specific than general. And you can amplify other attributes in the ad campaign. So don’t try to be all things to all people.  All at once.

If you have a great position, keep it. Position is that one thing. That one descriptive sentence or slogan the company is known for. That one specific idea that first comes to mind about the product.  That one characteristic that sets the service apart from competitors.

Maxwell House coffee is “Good to the last drop.”
For Volvo that one thing is “Safety.”
McDonalds is “A fun place for kids.”
In Jakarta, Indonesia, Bluebird is “The safest way to travel by taxi.”
And everyone knows, Avis tries harder.

For a good example, here’s google’s Mission statement (versus brand position, but it’s pretty much the same thing): “To organize the world’s information and make it universally accessible and useful.” All of Google’s new products and services are in alignment with this mission. It’s clear, simple and memorable. It works as a compass and a sword.

BlueOrangeAsia has branded many of the world’s leading brands and products in London, England, UK, Thailand, Vietnam, Hong Kong, Malaysia and Singapore over the past 25 years.

The Best Brands in the world work with us because we produce Better Ideas and Better Results.

TO EXPERIENCE OUR CLEAR CREDIBLE DIFFERENCE, CONTACT US NOW for an informal meeting and free consultation.

ideas@blueorangeasia.com  |  http://www.blueorangesia.com

#NewBrandPositioning  #SingaporeBranding #HongKongBranding  #BangkokBranding



For a good example, here’s google’s Mission statement (versus brand position, but it’s pretty much the same thing): “To organize the world’s information and make it universally accessible and useful.” All of Google’s new products and services are in alignment with this mission. It’s clear, simple and memorable. It works as a compass and a sword.


Creating a Winning Brand Promise

The goal of any brand positioning exercise is to develop a brand promise that is unique, compelling and believable. Any successful brand positioning project must evaluate all potential brand promises against these three criteria – unique, compelling and believable. The winning promise must deliver against all three criteria or it won’t work. The only way to assess this is to measure each of these for each brand promise option with each key target audience.

As an example, we explored the following potential brand promises for Rochester, New York. This is how one target audience, current residents, evaluated them:


Getting Into the Mind of the Consumer

The easiest way of getting into someone’s mind is to be first. It is very easy to remember who is first, and much more difficult to remember who is second. Even if the second entrant offers a better product, the first mover has a large advantage that can make up for other shortcomings.

However, all is not lost for products that are not the first. By being the first to claim a unique position in the mind the consumer, a firm effectively can cut through the noise level of other products. For example, Miller Lite was not the first light beer, but it was the first to be positioned as a light beer, complete with a name to support that position. Similarly, Lowenbrau was the most popular German beer sold in America, but Beck’s Beer successfully carved a unique position using the advertising,

“You’ve tasted the German beer that’s the most popular in America. Now taste the German beer that’s the most popular in Germany.”

Consumers rank brands in their minds. If a brand is not number one, then to be successful it somehow must relate itself to the number one brand. A campaign that pretends that the market leader does not exist is likely to fail. Avis tried unsuccessfully for years to win customers, pretending that the number one Hertz did not exist. Finally, it began using the line,

“Avis is only No. 2 in rent-a-cars, so why go with us? We try harder.”

After launching the campaign, Avis quickly became profitable. Whether Avis actually tried harder was not particularly relevant to their success. Rather, consumers finally were able to relate Avis to Hertz, which was number one in their minds.




Do Companies in Thailand really understand Branding ?

30 Jul

Do Companies in Thailand, Myanmar,  Laos, Cambodia and Vietnam  really understand Branding ?

Branding always drives sales

Question:  Why do many companies not understand the concept of Branding Drives Sales ?  Why do many companies not see ‘branding’ as an Essential Investment, not an expense to their business success?  While many companies don’t think twice about purchasing a new piece of equipment, or  investing in technology, they tend to perceive brand development as an expense instead of an investment.

The truth is, the real lifeblood of all business is sales and the best way to ensure a company’s long-term success is to connect with customers in ways that cultivate future sales.  With that in mind, investing in your personal branding is one of the best investments you will ever make.