Tag Archives: Ho Chi Minh City Vietnam

Digital Social Media Branding-Advertising Agencies in HCMC, Vietnam: The Final Frontier for Facebook Advertising in Vietnam

6 Jan

Is HO CHI MINH CITY VIETNAM the new  frontier for the Digital Branding-Advertising  Industry.

Branding and Advertising agencies in HCMC VIETNAM seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

AS AN AWARD WINNING INTEGRATED BRANDING AND ADVERTISING AGENCY IN HO CHI MINH CITY, Blue Orange Asia is a leading the way.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.   A few of the market sectors we service include; New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN LAOS?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange Asia in HCMC VIETNAM . Email ideas@blueorangeuk.com

 

BLUE ORANGE ASIA’S Outstanding Advertising Communication Services include Integrated Advertising Campaigns | Marketing Communications | PR | Activation Marketing | Events Marketing | Activation and Events Advertising |  FMCG Retail Advertising | Marketing and Advertising Strategy | Creative Direction | Copywriting | Art Direction | Photography | TV Commercial Productions | Corporate Film Productions | Digital Video Productions.

BLUE ORANGE ASIA’S Outstanding Digital Marketing Communication Services include Interactive New Media | Digital Online Marketing | Viral Marketing | Social Media Marketing | Facebook Advertising | Instagram Advertising  | SEO Optimization | SEM Marketing.

Our Outstanding Branding and Design Creative Services include New Brand Identity Creation | New Product Identity Creation | Branding Communications | Brand Collaterals | Brand Manuals & Tool Kits |  Brand and Product Positioning | Brand Strategy

Our Outstanding Design Services include Corporate Design | Graphic Design | Website Design | UX, UI Design | App Design | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

 

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

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The Art of Advertising Positioning Your Brand and Why You Can’t Afford to Screw It Up

6 Aug

Strategic Positioning in Advertising in Asia and why it is so important to your business

Whether you are a small SME brand in Yangon Myanmar, to a large retail bank corporation in Laos or Ho Chi Minh City, to a new regional hospitality hotel venture in Cambodia,  you must never underestimate the crucial importance of positioning your brand from an advertising and online marketing point of view.

Many people have different interpretations about what brand positioning means. It’s one of those concepts that is hard to pin down, yet at the same time is so important to the success of your brand. Positioning is at the heart of your brand. It’s essentially the summation of everything your brand is about.

So let’s break it down.

Strategic Advertising Positioning is built from what you know to be true about your customer. It takes the benefits you’ve outlined and makes them meaningful to customers. In its simplest of forms, positioning is the mental space you want to occupy in your customer’s mind. It’s the first thing you want your customer to think about when they hear your brand name.

In my column, “Connecting With Customers: How to Market to Their Emotions“, I discuss how an emotional connection with your customer is the key to being a brand. But that emotional bond should be reflected in the positioning statement for the business. Positioning is more about emotions and less about the facts.

That’s why marketers who think a claim about their product or service is a positioning statement, really miss the boat. The same goes for a description of your type of business. There’s no emotion in that and it’s emotions that differentiate a brand.

I remember when I opened my own agency several years ago. As a team we were working on how we wanted to position the agency, looking for the emotional benefit that we could offer to our clients. We finally landed on “We’ll get you promoted” as our positioning. We never used it as a tagline, but more as a positioning statement for how we would serve up what we offered clients.

Many of our clients were mid-level marketing managers at Fortune 500 companies, working their way up the corporate ladder. The idea of helping them get promoted was engaging. Our work would get them results and they would be recognized for that. The fact that we were a brand promotion agency gave the positioning statement double meaning.

Once it’s nailed, your brand’s positioning becomes the basis for building the brand experience across the entire marketing plan. The key is to make sure the actual brand experience delivers on what was intended in the positioning.

In my advertising agency in Bangkok at the time, we made sure we helped our clients showcase their work to get the recognition they needed in order to be put in line for promotion. We made a big deal when one of our clients got promoted by celebrating every success. It became part of our personality and part of the experience of working with us. This came directly out of our positioning statement: “We’ll get you promoted.”

Let’s take a look at a few big brands and what they’ve done for positioning. As I mentioned, the tagline can often be a big hint:

  • BMW: “The ultimate driving machine.”
  • State Farm: “Like a good neighbor, State Farm is there.”
  • L’Oreal: “Because you’re worth it.”

Notice the level of emotion in each of these taglines, which essentially highlights each brand’s positioning. Here’s how I might translate those taglines into positioning statements:

  • BMW: Makes you feel powerful.
  • State Farm: Makes you feel secure and safe in times of need.
  • L’Oreal: Makes you feel valued and good about yourself.

These are obviously big blockbuster brands, but there’s no reason why you couldn’t do the same for your small business.

You need to dig deep into the emotional benefit that you offer your customer. Think about how you want your customer to feel about you, every time they think about you. Try to capture that in a brief statement that best describes what you can offer, and jot down a few options. Run them by your team and do a little brainstorming. It’s a lot of fun and you’ll be amazed at how quickly you start generating ideas.

So critical for a business and brand’s future, strategic positioning, from an advertising agencies point of view is critical.