Tag Archives: advertising in yangon
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THE ART OF POSITIONING AND WHY YOU CAN’T AFFORD TO SCREW IT UP.

8 Sep

Many people have different interpretations about what a brand or product positioning means.   It’s one of those concepts that is hard to pin down, yet at the same time is so important and crucial to the long-term success of your business.   Positioning is at the heart of your brand.  It’s essentially the summation value of everything your brand is about.

Positioning is built from what you know to be true about your customer.   It takes the benefits you’ve outlined and makes them clear and meaningful to customers. In its simplest of forms, positioning is the mental space  you want to occupy in your customer’s mind, so that you clearly stand out from your competition.

Positioning is the first thing you want your customer to think about when they hear your brand name.  The Emotional Connection with your customer is the key to being a brand.  But that emotional bond should be reflected in the positioning statement for the business.

Positioning is more about emotions and less about the facts.

That’s why marketers, who think a claim about their product or service is a positioning statement, really miss the boat.  The same goes for a description of your type of business. There’s no emotion in that and it’s emotions that differentiate a brand.

As the brand positioning gurus Al Ries and Jack Trout said in 1981’ Positioning: ‘The Battle for your Mind’    “Positioning is NOT what you do to a product (or brand).      Positioning is what you do to the mind of the prospect.”

In 1972 Jack Trout and Al Ries wrote three seminal articles on brand positioning that were published in Advertising Age. Thirty-six years later the merits of their thinking holds steadfast. This is an excerpt of their article ‘The Brand Positioning Era Cometh’.

Remember the Mind Is a Memory Bank To better understand what an advertiser is up against, it may be helpful to take a closer look at the objective of all advertising programs – the human mind. Like a memory bank, the mind has a slot or “position” for each bit of information it has chosen to retain. In operation, the mind is a lot like a computer. But there is one important difference. A computer has to accept what is put into it. The mind does not. In fact, it’s quite the opposite. The mind, as a defense mechanism against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that new information which matches its prior knowledge or experience. It filters out everything else. For example, when a viewer sees a television commercial that says, “NCR means computers,” he doesn’t accept it. IBM means computers. NCR means National Cash Register. The computer “position” in the minds of most people is filled by a company called the International Business Machines Corp. For a competitive computer manufacturer to obtain a favorable position in the prospect’s mind, he must somehow relate his company to IBM’s position. Yet, too many companies embark on marketing and advertising programs as if the competitor’s position did not exist. They advertise their products in a vacuum and are disappointed when their messages fail to get through.

www.blueorangeasia.com |  ideas@blueorangeasia.com

www.blueorangeuk.com

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Digital Branding-Advertising Agencies in Yangon Myanmar: Myanmar Brand Marketing, The final advertising frontier?

15 Jun

Is Yangon, Myanmar the new and final bold frontier for the Digital Brand- Advertising  Industry.

Advertising and Brand Marketing agencies in Yangon seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Yangon Myanmar Branding and Advertising.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.   A few of the market sectors we service include; New Technologies, E Commerce, Food, Beverages, New Restaurants, New RTD Drinks Products, New Beauty FMCG Product, New Luxury Retail Products, Beauty and Skincare, Cosmetics, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN MYANMAR?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.  To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange Asia Creative Brand Marketing-Advertising Agency in Yangon-Myanmar.

Office hub. Office@36th, No.129, 36th Street, Kyauktada Township, Yangon, Myanmar. Email ideas@blueorangeuk.com

Our Outstanding Branding and Design Creative Services in Yangon  include New Brand Identity Creation | New Product Identity Creation | Branding Communications | Brand Collaterals | Brand Manuals & Tool Kits |  Brand and Product Positioning | Brand Strategy

Our Outstanding Design Services in Yangon include Corporate Design | Graphic Design | Website Design | UX, UI Design | App Design | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

Our Outstanding Advertising Communication Services in Yangon include Integrated Advertising Campaigns | Marketing Communications | PR | Activation Marketing | Events Marketing | Activation and Events Advertising |  FMCG Retail Advertising | Marketing and Advertising Strategy | Creative Direction | Copywriting | Art Direction | Photography | TV Commercial Productions | Corporate Film Productions | Digital Video Productions.

Our Outstanding Digital Marketing Communication Services include Interactive New Media | Digital Online Marketing | Viral Marketing | Social Media Marketing | Facebook Advertising | Instagram Advertising  | SEO Optimization | SEM Marketing.

 

BEST-advertising-marketing-agencies-yangon-myanmaradvertising-marketing-agencies-yangon-myanmaradvertising-marketing-agencies-yangon-myanmar (3)CREATIVE-advertising-marketing-agencies-yangon-myanmar
Myanmar is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places largely untouched by Western brands.  Check out this superb article below.

http://adage.com/article/global-news/myanmar-ripe-marketing-s-frontier/242106/

The Art of Brand, Marketing Positioning, and the 5 P’s of Successful Marketing in the UK, Hong Kong, Singapore.

18 Aug

*PROBABLY THE BEST ARTICLE EVER WRITTEN ON HOW TO POSITION A BRAND OR PRODUCT.*

If you are creating and launching a new brand or product in the United Kingdom, China, Myanmar, Malaysia, Hong Kong or Singapore  in 2017, the follow superb article will help you.

In 1972 Jack Trout and Al Ries wrote three seminal articles on brand positioning that were published in Advertising Age. Thirty-six years later the merits of their thinking holds steadfast.

This is an excerpt of their article The Brand Positioning Era Cometh.

Remember the Mind Is a Memory Bank.  To better understand what an advertiser is up against, it may be helpful to take a closer look at the objective of all advertising programs – the human mind.  Like a memory bank, the mind has a slot or “position” for each bit of information it has chosen to retain. In operation, the mind is a lot like a computer.  But there is one important difference. A computer has to accept what is put into it. The mind does not. In fact, it’s quite the opposite.
The mind, as a defense mechanism against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that new information which matches its prior knowledge or experience. It filters out everything else.

For example, when a viewer sees a television commercial that says, “NCR means computers,” he doesn’t accept it. IBM means computers. NCR means National Cash Register.
The computer “position” in the minds of most people is filled by a company called the International Business Machines Corp. For a competitive computer manufacturer to obtain a favorable position in the prospect’s mind, he must somehow relate his company to IBM’s position.
Yet, too many companies embark on marketing and advertising programs as if the competitor’s position did not exist. They advertise their products in a vacuum and are disappointed when their messages fail to get through.
Seven Brands Are Mind’s Limit The mind, as a container for ideas, is totally unsuited to the job at hand.

Capture the Mind. Win the Day.

How to POSITION A BRAND
The first step is to identify one specific attribute that sets it apart from competitors. Just because a competitor could possibly say the same thing doesn’t mean you should not use it. The first to plant their flag claims the mountain. While positioning is how you want to be known, it must reflect reality. How the company really is known. Or how it can believably be known.

Example: Avis conducted research that heard employees saying, “We have to try harder because we’re so much smaller.”
Example: The way people really think about the 7-11 store on the corner is “Convenient, but more expensive.”
So you might position them with a slogan that says, “Worth the convenience.” You could even build a campaign around that idea, “Worth the convenience.”
Your positioning statement should reflect the way people really think — using simple language real people really use.  Lay’s potato chips has a campaign using the line, “Let’s do lunch.” The idea is to position Lay’s chips as a companion to your noon meal. It works well because that particular colloquial expression was already floating around in people’s heads, but not associated with another product.

#BrandPositioning  #Branding

Ready to position your company, product or service?  Try this:
Step 1: Make a list of all significant competitors and write a sentence defining their position in the market.
Step 2: Next define the current position of your company, product or service, as it really exists in the minds of consumers.
Step 3: Now identify a specific attribute about your product that can differentiate it from the competition in a way that some consumers will find desirable.

Don’t write just one. Come up with several. Then pick the best, and if one doesn’t stand out as best, then test several. It’s fine if that one thing only appeals to a segment, even a small segment, of your customers. It’s better to be specific than general. And you can amplify other attributes in the ad campaign. So don’t try to be all things to all people.  All at once.

If you have a great position, keep it. Position is that one thing. That one descriptive sentence or slogan the company is known for. That one specific idea that first comes to mind about the product.  That one characteristic that sets the service apart from competitors.

SOME GREAT EXAMPLES OF BRAND POSITIONING STATEMENTS
Maxwell House coffee is “Good to the last drop.”
For Volvo that one thing is “Safety.”
McDonalds is “A fun place for kids.”
In Jakarta, Indonesia, Bluebird is “The safest way to travel by taxi.”
And everyone knows, Avis tries harder.

A BRAND’S POSITIONING STATEMENT SHOULD GENERALLY BE THE SAME AS THEIR COMPANY ‘MISSION’
For a good example, here’s google’s Mission statement (versus brand position, but it’s pretty much the same thing): “To organize the world’s information and make it universally accessible and useful.” All of Google’s new products and services are in alignment with this mission. It’s clear, simple and memorable. It works as a compass and a sword.

BlueOrangeAsia has branded many of the world’s leading brands and products in London, England, UK, Thailand, Vietnam, Hong Kong, Malaysia and Singapore over the past 25 years.

The Best Brands in the world work with us because we produce Better Ideas and Better Results.

TO EXPERIENCE OUR CLEAR CREDIBLE DIFFERENCE, CONTACT US NOW for an informal meeting and free consultation.

ideas@blueorangeasia.com  |  http://www.blueorangesia.com

#NewBrandPositioning  #SingaporeBranding #HongKongBranding  #BangkokBranding

 

A BRAND’S POSITIONING STATEMENT SHOULD GENERALLY BE THE SAME AS THEIR COMPANY ‘MISSION’

For a good example, here’s google’s Mission statement (versus brand position, but it’s pretty much the same thing): “To organize the world’s information and make it universally accessible and useful.” All of Google’s new products and services are in alignment with this mission. It’s clear, simple and memorable. It works as a compass and a sword.

 

Creating a Winning Brand Promise

The goal of any brand positioning exercise is to develop a brand promise that is unique, compelling and believable. Any successful brand positioning project must evaluate all potential brand promises against these three criteria – unique, compelling and believable. The winning promise must deliver against all three criteria or it won’t work. The only way to assess this is to measure each of these for each brand promise option with each key target audience.

As an example, we explored the following potential brand promises for Rochester, New York. This is how one target audience, current residents, evaluated them:

 

Getting Into the Mind of the Consumer

The easiest way of getting into someone’s mind is to be first. It is very easy to remember who is first, and much more difficult to remember who is second. Even if the second entrant offers a better product, the first mover has a large advantage that can make up for other shortcomings.

However, all is not lost for products that are not the first. By being the first to claim a unique position in the mind the consumer, a firm effectively can cut through the noise level of other products. For example, Miller Lite was not the first light beer, but it was the first to be positioned as a light beer, complete with a name to support that position. Similarly, Lowenbrau was the most popular German beer sold in America, but Beck’s Beer successfully carved a unique position using the advertising,

“You’ve tasted the German beer that’s the most popular in America. Now taste the German beer that’s the most popular in Germany.”

Consumers rank brands in their minds. If a brand is not number one, then to be successful it somehow must relate itself to the number one brand. A campaign that pretends that the market leader does not exist is likely to fail. Avis tried unsuccessfully for years to win customers, pretending that the number one Hertz did not exist. Finally, it began using the line,

“Avis is only No. 2 in rent-a-cars, so why go with us? We try harder.”

After launching the campaign, Avis quickly became profitable. Whether Avis actually tried harder was not particularly relevant to their success. Rather, consumers finally were able to relate Avis to Hertz, which was number one in their minds.

WHAT ARE THE IMPORTANT 5 P’s to ESSENTIAL NEW PRODUCT AND NEW BRAND MARKETING?

POSITIONING, POINTS OF DIFFERENCE, PERSONALITY, PROPOSITION, PROMISE.