NEW PRODUCT BRANDING, ADVERTISING CONSULTANTS AGENCY IN MAYFAIR LONDON ENGLAND UK

9 Apr

Our Business . . . is Understanding Yours.

Blue Orange UK is an original outstanding Branding, Marketing, Advertising Consultants based in Mayfair London England currently servicing traditional and digital new media clients in Devon, Avon, Bristol, London England United Kingdom, Paris, Europe and Asia including Doha Qatar,  Mumbai India, Hong Kong, Singapore and Tokyo Japan.  Taking you more personally, we understand your needs and expectation far better, and more importantly, the need to be your unique self.  Because, as Oscar Wilde said, ‘Be yourself, everyone else is taken.’

As a global agency partner of Blue Orange Asia, we have over 20 years of award winning experience with the best accredited agencies in the world at the core of everything we do, giving us the credibility to consult and service clients in the pioneering new market sectors of New Brand & Product Innovation,  Bio Technology,  B2B,  SME,  E Commerce,  Hi Tech Systems,  Design, FMCG, Hospitality, Hotels, Resorts, ECO Green Living, Luxury Brands, LOHAS Lifestyle  Leisure, Healthcare & Wellness, Medical, Nutrition,  New Fashion Design Products, New Luxury accessories,  Sports & Fitness, Financial Services,  IT, Mobile,  Apps, Mobile Devices, Gaming,  Consumer Electronic Goods, Computers,  New Media, Recruitment,  Software, Travel & Tourism, Fashion & Accessories, Automotive, Airlines, Engineering, Alternative Energy.

One of our clear points of difference is in our expertise to create compelling strategic communication ideas that forge long term engagement and relationship between brands, products and customers.  Many the best brands work with us because we are one of the best ‘Think Different’ Creative Consulting companies around.  Seeing Things Differently, Thinking Differently isn’t just a Steve Jobs Apple INC positioning statement, or a Salvador Dali thing.  It’s what makes every business Great, Stand Out and shine brighter than their competition. It’s also what makes the Blue Orange ‘A Blue Orange’. We make the surreal So Real, and the ordinary Extraordinary.

For a few examples of our best award work click https://www.youtube.com/watch?v=7X3huUC9bt8

SERVICES

With a mission to deliver better insights ideas and observations that lead to better values and long term cost savings for your business Blue Orange UK has consulted for many blue chip business owners, clients, CEO’s, COO’s and CMO’s including Hilton Hotels Worldwide, Audi, P&G, Apple inc, Waitrose Retail London UK, Accor Hotels Europe, Maldives Tourism, Vietnam Tourism, Commercial Union London UK, BP, HSBC Bank UK, Siemens, ING, Austrian Airlines.  We service and consult for clients in the market sectors of SME,  New Business Start ups, Venture Capital,  Bio Technologies, New Technology, Pharmaceutical, Research Data & Analytics, B2B,  B2C,  CRM, Food, Beverages, FMCG, Retail, Beauty, Skincare, Cosmetics, Hospitality, Hotels and Resorts, Pre Openings, Lifestyle and Leisure, Home décor, Jewelry, ECO living, Interiors, Golf Clubs, Spas, Alternative Healthcare and Wellness, Sports and Recreation, Fitness, Hospital, Medical Product, Yoga, Nutrition, Insurance, Corporate Business Development,  IT, Mobile Devices,  Apps, Gaming, E commerce, Retail Shopping, Electronic Consumer Goods, Oil & Gas, Computers, IT, Recruitment, Software, Tourism, Travel, Fashion Apparel, Retail Banking, Automotive, Airlines, Aviation, Engineering, Hi Tec Systems, Government, Non Profit,  Public Services, Transport,  Private Sector, Public Sector, Alternative Energy, Green Energy, Logistics, Distribution, Product innovation, Luxury Waterfront Marina and New Home Developments, Eco Green Property Estate Developments.

Our strategic consultant services include;

Business Brand Strategy | Sales and Marketing Strategy | Advertising Strategy.

Business Management | Business Branding  | Brand Engagement and Equity | CRM | Mergers and Acquisition Brand Consultants.

New Brand and New Product Identity | Creation | Development.

Strategic Brand Audit, Analysis, Insights and Observations | Data Research | Brand Development.

Brand Messaging | Points of Difference | USP | | Brand Slogans Personality and Proposition.

Brand Positioning | Product Positioning | Market Positioning.

Branding Communications | Collaterals | Brand Manuals & Tool Kits.
Creative Advertising & Marketing Communications | Activation | PR Communications
Creative Direction | Copywriting | Art Direction | Photography.

Hospitality Hotel Pre Opening Branding Sales and Marketing Consultancy.                               Travel and Tourism Branding Consultancy.
FMCG, Beauty, Skincare Branding, Marketing Consultancy.
Hospital Healthcare and Wellness Branding, Marketing Consultancy.

Consumer Retail Branding | Luxury Branding | Corporate Branding | Corporate Design.  Digital Online Marketing | Viral Videos | Film Marketing | Digital New Media | Social Media |Viral Media.

Website Design | SEO Search Engine Optimization | SEM Search Engine Marketing

Our Brand is Top of Google for our market sector.

We can make your Brand Top of Google too.    Contact Us Now, We’ll Show You How.

Contact us at ideas@blueorangeuk.com | www.blueorangeuk.com

 

Blue Orange UK in London England UK   www.blueorangeuk.com          

Level 1, Devonshire House, 1 Mayfair Place, London W1J 8AJ, United Kingdom

Email ideas@blueorangeuk.com

 

Blue Orange Asia in Hong Kong

The Hong Kong Club Building.  Suite 901 Level 9, 3A Chater Road Central Hong Kong

Email ideas@blueorangeasia.com

 

 

 

Blue Orange Asia in HCMC Ho Chi Minh City Vietnam  

Me Linh Point Tower 2, 6th & 7th Floor, 02 Ngo Duc Ke Street, District 1, Ho Chi Minh City

Email ideas@blueorangeasia.com

 

Blue Orange Asia in Yangon Myanmar

Office hub. Office@36th, No.129, 36th Street, Kyauktada Township, Yangon, Myanmar.

Email ideas@blueorangeasia.com

 

Blue Orange Asia in Singapore       

The Metropolis Tower 2. 11 North Buona Vista Drive, Unit #08-09, Singapore

Email ideas@blueorangeasia.com

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CREATIVE SOCIAL MEDIA MARKETING AGENCIES IN BANGKOK THAILAND: FACEBOOK ADVERTISING AGENCY BANGKOK.

21 Feb

BLUE ORANGE ASIA is a Creative Social Media Marketing Agency in Bangkok Thailand and London England United Kingdom, servicing clients in Bangkok Thailand,  HCMC Vietnam, Yangon Myanmar, Phnom Penh Cambodia, , Vientiane Laos, Jakarta, Indonesia and Shanghai China.

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OUR OUTSTANDING SOCIAL MEDIA ADVERTISING SERVICES INCLUDE Social Media Advertising Communication Campaigns,  Facebook Advertising, Facebook Ads, Facebook Marketing, Instagram Advertising,  @ Line App Advertising, Youtube Marketing, #Hashtag Marketing,  Boost Post Marketing, Social Media Video Productions, Social Media Films, Facebook Page Branding and design, Face Book page Copwriting, Social Media Banner ads, Social Media Blogs and New posts, Viral Media Campaigns.

THE BEST BRANDS WORK WITH US BECAUSE WE DELIVER BETTER CREATIVE IDEAS THAT DELIVER BETTER RESULTS.

THE FASTEST WAY TO OPTIMIZE YOUR SOCIAL MEDIA FACEBOOK SALES AND STAND OUT ABOVE YOUR COMPETITION.   Create an Engaging Visually Compelling Social Media Digital Viral Film/Video and market it across targeted new media, social media communication channels.  Smart, efficient, effective.  If produced professionally, a corporate brand or product digital viral film with a Great Contagious Advertising Idea generates massive awareness for your business brand and product simply by communicating irresistible outstanding Must Have, Must Share dynamic content. Making you, your brand and product stand out above and beyond the boring bland competition.    Furthermore, a digital viral video significantly increases new direct traffic to your website, optimizing new leads and sales, allowing you to significantly increase your market share.

GET SMART. GET SOCIAL. GET VIRAL.  CONTACT US NOW. WE’LL SHOW YOU HOW.

http://www.blueorangeasia.com

BLUE ORANGE ASIA MANAGES AND SERVICES SOCIAL MEDIA CLIENTS in the market sectors of FMCG, Beauty, Skincare, Cosmetics, Hospitality, Hotels and Resorts, Luxury Brands, Alternative  Healthcare and Hospital products, LOHAS Lifestyles of Health and Sustainability, Yoga, Nutrition Diets and Health,  Spas and well being, Consumer Retail Branding, Insurance, New Business Development, Social Media, IT, Mobile Apps, Mobile Devices, Food & Beverage Products, New Products, Electronic Consumer Goods, Tourism, Travel, Fashion Apparel, Retail Banking, Automotive, Property Development, Shopper Retail.  Just a few of the clients include Disney Hong Kong, Audi, Olay P&G Thailand, HSBC Singapore, Hilton Hotels Asia, Vietnam Tourism, Erawan Bangkok, Air Asia.

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REATIVITY, INNOVATION & STRATEGY is at the core of every business, brand’s ability to stand out and rise above the competition and succeed.   Creativity, Innovation and Strategy is the difference between winning and losing, success and failure.   In Creativity, Innovation & Strategy, we EXCEL.

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BLUE ORANGE ASIA SOCIAL MEDIA BRAND MARKETING | VIRAL MEDIA MARKETING COMPANY IN BANGKOK THAILAND.

EMAIL US:  ideas@blueorangeuk.com | http://www.blueorangeuk.com

ideas@blueorangeasia.com  |   http://www.blueorangeasia.com

We have over 40 endorsements from clients on LinkedIn. http://www.linkedin.com/in/brandmarketingagency

 

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TOP TIPS FOR BETTER SOCIAL MEDIA ENGAGEMENT IN BANGKOK THAILAND.

  1. Run Facebook Ads to content

Running Facebook Ads is commonplace for social media marketing now. Oftentimes, however, running these ads straight to products can make them stick out like a sore thumb on a Facebook user’s News Feed. Running ads to content can make them feel more “native” to the Facebook platform. If all goes well, people won’t even notice they’re ads, and before you know it, they’ve visited your website and subscribed to your email list.

 

  1. Run a Photo contest

Use an app like Wishpond to run a contest in a tab on your Facebook page, and prompt your fans to submit photos related to your brand and product. Running a contest is one of the best ways to increase engagement and spread awareness of your Facebook page, all while generating leads for sales and collecting user-generated content that you can use in future marketing campaigns.

 

  1. Run a sweepstakes

Just like running a photo contest, running a sweepstakes is a great way to quickly grow your following and spread brand awareness. Because sweepstakes are so easy to enter, it’s simple to get people interested in your products. Make sure your prize is a product related to your brand, so you can connect with non-winners in the future with the purpose of turning them into sales. Add a “Like this page” popup box to your contest as well, to ensure contest entrants become connected with your brand.

 

  1. Run a Facebook Live campaign

Interacting with your fans in real-time adds a layer of honesty and “realness” to your social media marketing. Running, for example, a live interview to answer fan questions or to preview your newest line of products adds to the fan experience by creating a channel where you can engage your audiences right away, driving interest in your brand.

 

  1. Use videos and photos to preview content

Content marketing is a big marketing strategy for brands everywhere – and social media is a great outlet to share your content. Though you could just link straight to your content, previewing some of the content you’re sharing in a short video or picture (like an infographic) can help to pull viewers in and drive traffic from social channels (like Facebook) to your blog.

 

  1. Post relatable “tag a friend” content

If you’ve been on Facebook recently, chances are memes have been taking your News Feed by storm. You’ll also notice that most of the comments are people tagging friends they think would like the post – kind of the modern-day equivalent to forwarding a chain email to friends. Post a funny, relatable picture that’s relevant to your product or brand and encourage fans to tag their friends – this helps to spread brand awareness without feeling overly promotional.

 

  1. Post coupons on Facebook

Providing value in the form of discounts or coupons on your page keeps current fans interested, and can convince others to interact with and Like your page. Though your regular content can be exciting, remember that your end goal is likely to drive sales – introducing Facebook-only coupons can help to increase social engagement and turn passive Facebook fans into customers. There’s also the added possibility that fans may share the discount with their friends, spreading awareness and raising sales even further.

 

  1. Respond to customers’ concerns

As marketers, we know by now that social media isn’t just a platform we can use as a content megaphone. We’re responsible for using it to create and maintain connections with your customers to strengthen our brand and keep fans around. It’s also happens to be a popular place for customers with complaints to vent their frustrations. Respond to your customers’ complaints and concerns on Facebook. Avoid being defensive – use it to listen to and solve their problems, and you’ll see you can turn a bad situation into a brand-building opportunity.

 

  1. Run “reaction” campaigns

Something Facebook subtly introduced this year was an added array of “reactions” that people could use in place of the standard “Like”, including “love”, “haha”, “angry”, “sad”, and “wow”. Get users engaged by posting an image asking fans to vote for an option using the reaction buttons. For example, a protein bar company might ask fans what their favorite flavor is by saying “press Like for peanut butter or Love for chocolate”. This not only increases engagement, but also helps you gain insight into the minds of your consumers.

 

  1. Post infographics

Though Facebook isn’t usually the best place to post dense or numbers-heavy content, you can circumvent this by creating and posting visually-appealing infographics. Take interesting statistics and turn them into easily-digestible – and shareable – visual content. This is a great way to inform customers about your product and industry in a way that’s not overbearing. Use this tactic sparingly, for information you know your customers will be surprised by or particularly interested in.

  1. Schedule your posts with a tool like Buffer

Tweeting constantly is the best way to ensure you remain relevant by increasing the likelihood that you’ll show up on your followers’ Twitter feeds. It also shows people that you’re active on the platform, and allows you to space out your content easily without running into periods of content overload (or drought). Using a tool like Buffer also allows you to track metrics for your links, so you can see which of your Tweets are receiving the most engagement.

 

  1. Use BuzzSumo to curate content relevant to your account

If you like to share content from other places, use a service like BuzzSumo to find content with proven engagement. Use keywords relevant to your brand or product to look for content your followers will enjoy, and share the top posts. Because BuzzSumo has metrics on the most engaging posts for each keyword, it gives you a foolproof way to share content that’s interesting to readers.

 

  1. Reach out to other accounts to share your content

Tools like BuzzSumo (or other analytics platforms) also allow you to identify influencers – people with large followings. If you have a high-value piece of content you want to share with the world, it’s a good practice to reach out to influencers who follow you (or share content like yours) and ask them to give yours a share. More often than not, they’ll be willing to do it, helping to disseminate your content in different social media circles.

 

  1. Host a Twitter round table

Twitter can be a great medium to hold discussions with your social media circles. If it fits your brand, hosting a live chat or round table is an awesome way to learn more about your consumers. Companies like Buffer host weekly chats, with different questions and discussion topics for each chat. These chats are all linked by a hashtag, making it easy for participants to follow along.

 

  1. Create Special Moments with Live Video Feeds

Twitter recently made their “Moments” feature available to all users, meaning it’s easy to compile a selection of Tweets, photos and videos to create a seamless experience for viewers. If there’s a specific campaign you’re running, take Tweets from your various accounts (and followers if they send you content) to create a Moment that summaries the campaign. Share this Moment with your followers to easily share the entire experience with them.

The Art of Positioning and Why You Can’t Afford to Screw It Up

8 Sep

Many people have different interpretations about what a brand or product positioning means.   It’s one of those concepts that is hard to pin down, yet at the same time is so important and crucial to the long-term success of your business.   Positioning is at the heart of your brand.  It’s essentially the summation value of everything your brand is about.

Positioning is built from what you know to be true about your customer.   It takes the benefits you’ve outlined and makes them clear and meaningful to customers. In its simplest of forms, positioning is the mental space  you want to occupy in your customer’s mind, so that you clearly stand out from your competition.

Positioning is the first thing you want your customer to think about when they hear your brand name.  The Emotional Connection with your customer is the key to being a brand.  But that emotional bond should be reflected in the positioning statement for the business.

Positioning is more about emotions and less about the facts.

That’s why marketers, who think a claim about their product or service is a positioning statement, really miss the boat.  The same goes for a description of your type of business. There’s no emotion in that and it’s emotions that differentiate a brand.

As the brand positioning gurus Al Ries and Jack Trout said in 1981’ Positioning: ‘The Battle for your Mind’    “Positioning is NOT what you do to a product (or brand).      Positioning is what you do to the mind of the prospect.”

In 1972 Jack Trout and Al Ries wrote three seminal articles on brand positioning that were published in Advertising Age. Thirty-six years later the merits of their thinking holds steadfast. This is an excerpt of their article ‘The Brand Positioning Era Cometh’.

Remember the Mind Is a Memory Bank To better understand what an advertiser is up against, it may be helpful to take a closer look at the objective of all advertising programs – the human mind. Like a memory bank, the mind has a slot or “position” for each bit of information it has chosen to retain. In operation, the mind is a lot like a computer. But there is one important difference. A computer has to accept what is put into it. The mind does not. In fact, it’s quite the opposite. The mind, as a defense mechanism against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that new information which matches its prior knowledge or experience. It filters out everything else. For example, when a viewer sees a television commercial that says, “NCR means computers,” he doesn’t accept it. IBM means computers. NCR means National Cash Register. The computer “position” in the minds of most people is filled by a company called the International Business Machines Corp. For a competitive computer manufacturer to obtain a favorable position in the prospect’s mind, he must somehow relate his company to IBM’s position. Yet, too many companies embark on marketing and advertising programs as if the competitor’s position did not exist. They advertise their products in a vacuum and are disappointed when their messages fail to get through.

www.blueorangeasia.com |  ideas@blueorangeasia.com

www.blueorangeuk.com

branding-bangok-thailand-strategy1-sisley-fashion-junkie-1hotel-pre-opening-corporate-branding-agencies

 

The Fastest Way to Optimize your Sales and Beat your Competition.

17 Jun

THE FASTEST WAY TO OPTIMIZE YOUR NEW BRAND AND NEW PRODUCT MARKETING SALES AND STAND OUT ABOVE YOUR COMPETITION.

Create an Engaging Visually Compelling Digital Viral Film/Video and market it across targeted new media, social media communication channels.

Smart, efficient, effective.  If produced professionally, a corporate brand or product digital viral film with a Great Contagious Advertising Idea generates massive awareness for your business brand and product simply by communicating irresistible outstanding Must Have, Must Share dynamic content. Making you, your brand and product stand out above and beyond the boring competition.

Furthermore, a digital viral video significantly increases new direct traffic to your website, optimizing new leads and sales,  allowing you to significantly increase your market share.

Get smart. Get viral.  Contact us now. We’ll show you how.

Email us now for an informal discussion. We have over 20 years of credible expertise, producing outstanding films for leading MNC companies. We’ll show you a few examples of our original films that have each received over 200,000 views.

Blue Orange UK | ideas@blueorangeuk.comhttp://www.blueorangeuk.com .

Devon, Avon, Bristol, Mayfair, Chelsea, London, Southern England, United Kingdom, UK.

http://www.blueorangeasia.com

Thailand | Hong Kong | Vietnam | Myanmar | Malaysia | Singapore.

Better Ideas. Better Results. Better Contact us Today.

 

 

Digital Branding-Advertising Agencies in Yangon Myanmar: Myanmar Brand Marketing, The final advertising frontier?

15 Jun

Is Yangon, Myanmar the new and final bold frontier for the Digital Brand- Advertising  Industry.

Advertising and Brand Marketing agencies in Yangon seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Yangon Myanmar Branding and Advertising.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.   A few of the market sectors we service include; New Technologies, E Commerce, Food, Beverages, New Restaurants, New RTD Drinks Products, New Beauty FMCG Product, New Luxury Retail Products, Beauty and Skincare, Cosmetics, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN MYANMAR?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.  To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange Asia Creative Brand Marketing-Advertising Agency in Yangon-Myanmar.

Office hub. Office@36th, No.129, 36th Street, Kyauktada Township, Yangon, Myanmar. Email ideas@blueorangeuk.com

Our Outstanding Branding and Design Creative Services in Yangon  include New Brand Identity Creation | New Product Identity Creation | Branding Communications | Brand Collaterals | Brand Manuals & Tool Kits |  Brand and Product Positioning | Brand Strategy

Our Outstanding Design Services in Yangon include Corporate Design | Graphic Design | Website Design | UX, UI Design | App Design | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

Our Outstanding Advertising Communication Services in Yangon include Integrated Advertising Campaigns | Marketing Communications | PR | Activation Marketing | Events Marketing | Activation and Events Advertising |  FMCG Retail Advertising | Marketing and Advertising Strategy | Creative Direction | Copywriting | Art Direction | Photography | TV Commercial Productions | Corporate Film Productions | Digital Video Productions.

Our Outstanding Digital Marketing Communication Services include Interactive New Media | Digital Online Marketing | Viral Marketing | Social Media Marketing | Facebook Advertising | Instagram Advertising  | SEO Optimization | SEM Marketing.

 

BEST-advertising-marketing-agencies-yangon-myanmaradvertising-marketing-agencies-yangon-myanmaradvertising-marketing-agencies-yangon-myanmar (3)CREATIVE-advertising-marketing-agencies-yangon-myanmar
Myanmar is open for business. After two decades of isolating sanctions, this Southeast Asian country represents one of the few places largely untouched by Western brands.  Check out this superb article below.

http://adage.com/article/global-news/myanmar-ripe-marketing-s-frontier/242106/

LOW HOTEL OCCUPANCY RATES – HOW TO KILL THE PAIN AND OPTIMIZE SALES

15 Feb

THAILAND HOTEL LOW OCCUPANCY RATES – HOW TO KILL THE PAIN

Blue Orange Asia Brand Marketing & Advertising knows through experience if ever there was a time the Thailand Hospitality industry needed Innovative, Out of the Box Creative Marketing Strategies to alleviate the pain of low occupancy rates and no new sales during the high season,  it is now.

The same viral marketing strategy can actually be applied to hotels across the region, in Laos, Myanmar, Singapore, Hong Kong, Vietnam or Cambodia.

Now is Not the time for sitting back or producing internal play it safe marketing from predictable boring level 1 brand marketing manuals.

Now IS The Perfect Time, for targeted aggressive, think different, original creative marketing.  Creative marketing, Viral marketing, Strategic intelligent marketing that generates new sales opportunities, puts you ahead of your competition and grabs market share in the process.

Play it safe and hope ?  Or Act Now to Generate Brand Awareness + Grab Market Share.

TIME to stop thinking about the future ?  TIME to wake up and start influencing it ??

http://blueorangeasia.com/brandingadvertisingstrategy

 

Stop Wasting your 2015 Marketing Budget. Start Optimizing your 2016 Marketing Budget.

11 Jan

Is your Marketing Budget Being Eaten up by the Endless Media Costs ?

Stop Wasting your 2015 Marketing Budget.  Start Optimizing your 2016 Marketing Budget.

Whether that is press, online, TV, radio or outdoor, one thing is certain.  The cost of advertising is expensive and generally not targeted or efficient.  You are probably familiar with the quote,  attributed to John Wannamaker,    “I know that half of my advertising dollars are wasted … I just don’t know which half.”    More to the point – your advertising could just be whistling in the dark unless you clearly align it with other aspects of your business.

Outbound marketing is basically dead, and if your marketing budget is allocated for outbound marketing, you might as well flush that money down the toilet.  Why would you spend money on advertising that the majority of the public tries to actively avoid?    Time for proven inbound strategic marketing tactics ??  What are inbound strategic marketing tactics ??

#Branding #Digital Marketing #AdvertisingAgencies #LondonAdvertisingAgencies #Marketing

http://www.blueorangeasia.com