CREATIVE GAMING MARKETING STRATEGY IN GIBRALTAR AND MALTA THAT GENERATE MILLIONS OF NEW PLAYER ENGAGEMENT.

2 May

The Online Gaming and sports betting industry is growing rapidly every year, and in 2020, the global games market is expected to generate revenues of more than $55 billion, and is expected to register a CAGR of 11.5% from 2020 to 2027. The high internet penetration and increasing use of mobile phones and apps among individuals for playing online games from their homes and public places are driving the market.   In Gibraltar and Malta where over 30 of the biggest global gaming companies and brands are based, including Bet365, William Hill, Ladborkes, 888Sports and Freebet, for strategic financial and economical reasons, benefits and advantages, these organizations are perfectly placed to take advantage of the exponential growth in the gaming industry by providing new and innovative gaming websites and apps to attract the ever increasing new users with more exciting games, promotions, offers and cool features which are not available in traditional land-based casinos.

https://www.blueorangeasia.com/sportsbook-gaming-ppc-advertising/ 

How these new gaming products are marketed and optimized for new player registrations, deposits and profits is always down to creating the most creative engaging advertising idea and advertising strategy.

With over 20 years of award winning experience and expertise in online gaming and sports betting digital marketing, Blue Orange UK has been at the forefront of developing and delivering engaging results driven online gaming advertising campaigns with Better Ideas and Better Results  that have consistently optimized KPI’s and ROI’s for clients..

From sports book software marketing and online gaming website digital marketing to casino game betting advertising, Blue Orange UK Creative Gaming Marketing Agency produces results driven marketing campaigns for clients in Gibraltar, Malta, Isle of Man, Costa Rica and London, United Kingdom.

HOME

GAMING

MANY OF THE BEST GAMING BRANDS IN THE WORLD WORK WITH US  including Fun88 Gaming and SBoBet, because

1: WE GIVE YOU ACCESS TO THOUSANDS OF NEW PLAYER LEADS, SIGN UPS AND DEPOSITS using our global media network.

2: WE ARE A GOOGLE PREFERRED PARTNER AGENCY. This allows us to produce optimized Google PPC Adwords advertising and Google GDN Display Network campaigns that get your brand Top of searches, generating significantly better leads, sales and profits in the process with more targeted top performing keywords, advertising copy and higher quality scores.

3: WE ARE AN ACCREDITED ADVERTISING AGENCY.  This means that we can provide far bigger and better value media packageswith larger rebates.

4;  WE UNDERSTAND YOUR AUDIENCE market segment and how to reach them effectively.

5: WE have over 20 years of expertise that allows us to produce optimized Google PPC Adwords advertising and Google GDN Display Network campaigns that get your brand Top of searches, generating significantly better leads, sales and profits in the process with more targeted top performing keywords, advertising copy and higher quality scores.

JUST A FEW OF THE ESSENTIAL CREATIVE ELEMENTS THAT GO INTO THE MARKETING MIX OF EVERY SUCCESSFUL GAMING CAMPAIGN INCLUDE;

1: Google Adwords and Google GDN Network Display.  GOOGLE ADVERTISING plays a crucial role in gaming digital marketing, both for direct response campaigns and brand awareness campaigns.   Getting your gaming site to the top of Google, and Yahoo through adwords is an excellent way to increase your site’s traffic. Doing this naturally takes time and patience. What if you need to be seen today? PPC Paid search advertising and PPC Click to Call Advertising delivers top page visibility instantly. As soon as you have decided a budget, keywords to advertise on and landing pages to use then you can go live immediately. As well as delivering instant traffic, search advertising is extremely targeted.

Display, often known as banner advertising, can be a relatively cheap method of exposing your brand to large numbers of potentially relevant audiences. Unlike search adverts, display adverts appear on actual websites rather than in search results. Adverts are delivered through various networks, the largest of which is the Google Display Network.

2: Content Marketing.   One of the best techniques to promote any business is Content marketing and gambling is no exception. You should develop unique and engaging content to promote your Casino brand which will attract the target audience. Examples of content can be like game play strategies and techniques for beginners with proper info graphics that users will find interesting to read.  You can also write about latest game releases from the industry leaders like Betsoft and Playtech

3:  Lucrative Bonuses and Free Plays

One of the popular ways to promote online gambling is through free plays and attractive bonuses. Many online casinos offer huge welcome bonuses and other rewards to gain the attention of new users. By offering a welcome bonus equivalent to the initial deposit made, you can allure many players to sign-up with your website. Free money plays are also very popular techniques used by online casinos to promote their brand.

4:  SEO.    Investing in Search Engine Optimisation (SEO) from the moment your mobile responsive website goes live is essential to quickly growing your new brand and product awareness organically. There are two key aspects to SEO. The first aspect is onsite SEO and the second aspect is offsite SEO, or link building. Onsite SEO should be implemented as soon as possible in your business planning and web development stage. Onsite SEO should not cost much money; it simply requires planning and research.

5:  Social Media Campaigns and Affiliate Marketing.   Accoring to research, Millennials are more interested in online gambling and they like to share their gaming experiences on social media. Hence, social media campaigns are one of the effective ways to promote online gambling. Your casino website should be designed in such a way that you provide multi-player games which involve groups and have separate areas for social gathering and non-gaming amenities.

6:  Email and Mobile Marketing.   You can also send newsletters to your target audience through email about the upcoming Casino tournaments, promotional events and any other interesting content. Many millennials prefer to play casino games from their smartphones while they are on the move. Hence, you should provide mobile gaming support if you want to attract the younger generation. Marketing strategies through multiple channels with the integration of mobile and online media can improve response.

Online Casinos should focus on developing outstanding gameplay experience and value for their customers in everything they do in order to succeed in building loyalty and trust amongst their players.

HOW TO CREATE AN ORIGINAL OUTSTANDING GAMING MARKETING CAMPAIGN THAT GENERATES MILLION O NEW PLAYERS AND DEPOSITS ?

CONTACT US NOW, WE’LL SHOW YOU HOW.

ideas@blueorangeuk.com    |      www.blueorangeuk.com

 

wind&wing2

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