Archive | July, 2012

Do Companies in Thailand really understand Branding ?

30 Jul

Do Companies in Thailand, Myanmar,  Laos, Cambodia and Vietnam  really understand Branding ?

Branding always drives sales

Question:  Why do many companies not understand the concept of Branding Drives Sales ?  Why do many companies not see ‘branding’ as an Essential Investment, not an expense to their business success?  While many companies don’t think twice about purchasing a new piece of equipment, or  investing in technology, they tend to perceive brand development as an expense instead of an investment.

The truth is, the real lifeblood of all business is sales and the best way to ensure a company’s long-term success is to connect with customers in ways that cultivate future sales.  With that in mind, investing in your personal branding is one of the best investments you will ever make.