10 KILLER DIGITAL MARKETING CAMPAIGNS THAT HAVE GENERATED MILLIONS FOR OUR CLIENTS

10 Dec

In the ever-changing landscape of digital online marketing, it can be hard to truly know what works,  and more importantly, what doesn’t.  With over 20 years of Award Winning Experience in Advertising and Digital Marketing Blue Orange Asia has worked with many of the best brands in the world, consistently delivering better ideas and better ROI results for our clients.

Below are 10 examples of dynamic and strategic digital marketing campaigns that have that increased company ROI and added massive value to customers.  The campaigns below are not just doing digital marketing….. They are  creating experiences and content that engage and captivate their audiences and bring outstanding brand awareness. They are the best.

( HOW TO STAND OUT from the competition in today’s ultra competitive world ? Simple. Think Different and Create Different.    Contact Us Now.  We’ll Show you How.)

1. Zappos

Zappos, a leader in online shoe commerce, sets the gold standard for online customer care. In fact, their CEO wrote the book on it. It’s no shock that they have a stellar digital strategy.

Not only does Zappos provide a 365-day money back guarantee, but they also have free shipping both ways as well, should consumers decide to return or exchange products purchased on the site. As a result, Zappos doesn’t have to work hard to market its online presence—its policies are so appealing to consumers that shoppers are eager to sing the company’s praises to one another in a completely organic (and viral) fashion.

Of course, Zappos does still invest heavily in online marketing, and its social media campaigns shouldn’t be missed! Notice how they focus on what the customer wants and needs, not on what they want the customer to want or need. This is a key part to any effective digital strategy. Listen to your audience and plan accordingly.

Zappos

The Lesson: Content marketing is the way of the future, but it must be managed appropriately to be effective. Online content marketing campaigns should strive to produce measurable results in proportion to the resources committed to them.

2. American Express (AMEX)

Plenty of companies talk a big game about “the communities” they’re creating online and the inherent value of the “online conversation.” However, very few actually create any community of value. Far from being all talk and no game, American Express puts its money where its mouth is by leveraging the value provided by industry experts on its Open Forum website.

Open Forum is a collaborative website, on which American Express invites guest authors from a variety of sectors to share their business knowledge and wisdom. The result is a content-rich mega-site that’s popular with the search engines, all created without American Express needing to shell out cash to content contributors.

Open Forum

The Lesson: The creator of your content does not need to be you. Find industry leaders that produce great content, and ask them to write a couple articles on your blog. It will build their audience and your traffic, as long as the content provides value. Good content marketing strategies draw on a range of user-generated sources to both grow online communities and minimize financial investment.

3. Mint

Entering the crowded personal finance niche (or any popular niche) is a daunting task for any new startup, but the approach that financial tracking tool Mint took proves that it’s possible to stand out in a crowd through well-executed online marketing strategies.

Although the company was a relative unknown amongst its more popular predecessors, Mint committed to a digital strategy publishing hundreds of high-quality content pieces, from informative blog posts to viral, attention-grabbing infographics (like A Dude’s Guide to Not Going Broke during Wedding Season) to grow their business. As a result of Mint’s digital marketing efforts, the tool gained a massive online following before being sold to Intuit for a whopping $170 million.

In a podcast on Growth Everywhere, Neil Patel discussed why he spends up to $30,000 dollars on content and gives it away for free, and how it is all worth it in the end.

Mint

The Lesson: Investing in content marketing often requires significant amounts of time and money, but committing to content production and high-quality standards can build substantial market attention in a short period of time.

4. Dollar Shave Club

Shaving is the epitome of a boring routine, right? If you answered “of course,” then you obviously haven’t seen Dollar Shave Club’s now legendary launch video. DSC shook the notion of its drab, buttoned-up industry and kicked it out the window.

Today, this company has over a million subscribers, its promotional video has been viewed over 24 million times, and it was recently acquired for $1 billion by Unilever. During their hyper growth, Dollar Shave Club continued to share cheeky content such as “Is It Bad to Pluck Nose Hairs with My Fingers?” and “Do I Really Need to Wash My Hands After I Pee?” These guys know how to let loose and get attention.

Dollar Shave Club

The Lesson: Don’t be afraid to have some fun! DSC doesn’t take itself too seriously (or at all seriously, for that matter). Everything from its marketing to its onboarding, from its packaging to its social engagement is lighthearted, silly, and tongue-in-cheek. And its customers love them for it. They’ve made something as tedious as buying razors and shaving hilarious and entertaining, and that’s what stands out in people’s minds.

5. The Wirecutter

Affiliate marketing can be a bit sleazy, but it can generate big results when done properly and genuinely. The Wirecutter has set the standard since its launch just five years ago. Labeling itself a simple “list of the best gadgets—like cameras and TVs—for people who don’t want to take a lot of time figuring out what to get,” the site generated $150 million in e-commerce transactions in 2015 and was recently acquired by the New York Times for $30 million.

They write reviews for products they love, embed a link to buy it from someone like Amazon, and take a cut of each sale. Their reviews take anywhere from 20 to 200 hours to complete, involving experts and other interested parties depending on the product. It works because they’re real.

The Wirecutter

The Lesson: Trust more in the power of real people. Modern consumers are wary of ads, banners, and paid search results. They want real recommendations from real people. And that’s what The Wirecutter delivers with such sparkling success. They’ve made the review (a.k.a. the “ad”) the product. People share them, like them, and rely on them to decide what to buy. The only marketing they have to do is sharing their top-notch reviews. Their fans take care of the rest.

6. Slack

Slack is a collaboration tool that allows teams to communicate more efficiently and share files, all on one easy platform. They’ve had a pretty spectacular rise, with 15,000 users at launch in 2014, just north of 171,000 six months later, over 500,000 in less than a year, and currently sitting at roughly 5,000,000 (nearly one and a half million of which are paid accounts).

Their “secret sauce” is delivering a high-quality customer experience. The company responds to 8,000 help desk tickets and up to 10,000 tweets each month. Even their Twitter feed contains a bunch of 140-character #SlackTips.

Slack

The Lesson: From day one, Slack has been about selling a solution, not a product. They’ve focused on customer experience, believing that one positive experience does more than a big marketing budget could ever hope to accomplish. As their tagline says, they’re “on a mission to make your working life simpler, more pleasant, and more productive.” Make it all about solving your customer’s’ pain points.

7. Airbnb

Airbnb has changed the way we travel and look for accommodations. Launched when its founders couldn’t afford their rent, the site now boasts 100 million users, 2.3 million listings, and a total valuation of $31 billion in 2017.

Their marketing strategy is aimed at getting both travelers and hosts for the platform. Its digital marketing relies primarily on user-generated images and videos on Facebook, Instagram, and Twitter (highlighting the cities and properties in its stable), how-to videos and posts geared towards owners, and popular city guides. Their Instagram campaign matches humor with compelling images of different travel locations around the world, making it more than just a service—it’s a travel forum as well.

When it comes to social media superstars, Airbnb shines the brightest. During a 2015 Instagram campaign, the company received 13.3 million interactions and increased followers by 341 percent.

Airbnb

The Lesson: Create demand around your product or service by finding a topic related to your business that’s interesting. For example, Airbnb is ultimately a crowdsourced hotel business, so interesting content for them is related to travel sites around the world. Generate interest with content, and the dollars will follow.

8. JetBlue

One of the biggest mistakes we see companies making when it comes to online marketing strategies is the tendency to post self-promotional materials only. Nobody wants to follow a company that can’t stop talking about itself long enough to post something of real value!

JetBlue, the popular discount airline, is one company that gets it. Instead of using Twitter to post fare discounts and special offers, the company uses its handles to provide fast and easy customer service. In fact, the effect is so profound that nearly all the messages in the company’s feed include @ replies, which is highly unusual in the world of social media marketing for businesses.

JetBlue

The Lesson: Make it a priority to balance self-promotional materials with information that followers can actually use, and respond to users whenever they interact with your web profiles in order to boost rapport and consumer confidence.

Nobody wants to follow a company that can’t stop talking about itself. Click To Tweet

9. Mastercard

Mastercard is the king of “Priceless” surprises. The financial services giant has a knack for creating engaging experiences that excite and retain their customers.

As a major sponsor of the MLB, the company wanted to execute their “priceless” strategy and take advantage of the Chicago Cubs making the World Series for the first time in 71 years. Why? So they could be a part of history if (and when) the Cubs won.

Their main objectives were to (1) connect with suffering Cubs fans and (2) insert themselves into the World Series conversation.

Mastercard

Mastercard went out looking for the perfect way to implement their campaign and came across a great piece of content: A player on a rival team had accused Cubs fans of lacking passion for their team. This was a perfect sound bite to build an entire campaign on, so Mastercard ran with it, titling their campaign the “Sound of Priceless.” They built a sound meter and placed it around Wrigley Field to measure just how loud the fans were. After measuring the sound and learning how loud the fans truly were, they created a piece of video content around the story.

In order to create the ultimate impact, Mastercard released the film online and on social media just as the Cubs won the final game of the World Series. The results were priceless.

The Lesson: When you are trying to create viral digital marketing campaigns, look for content that is already out there, and put a spin on it that will benefit someone else as well as your brand. Also, notice how Mastercard was patient enough to wait until the very last game to release their content in order to maximize the reach. This is key to any great digital campaign. Timing does matter.

10. Uniqlo

UNIQLO is an innovative Japanese apparel company that urges the world to dress casual. Their mission is to provide simple apparel that makes your life better.

If you have ever lived in a major city, you have probably seen a Uniqlo advertisement or shopping bag, but the company wanted to help customers see Uniqlo as a technology focused company, not just a fashion brand. They wanted to build on a statement made by UNIQLO’s President and CEO Tadashi Yanai that said, “We [Uniqlo] are not a fashion company. We are a technology company.”

The best way to do this? An effective digital marketing campaign. Uniqlo created a world-first “fast-moving” image campaign and activated it in 100 locations and online. The campaign utilizes fast moving images to deliver a unique product code which is indecipherable to the naked eye.

Uniqlo

Shoppers were then asked to upload the five digit code to the campaign website to redeem a sample from the HEATTECH clothing range. Once on the site, the viewers were directed through a series of informational screens that described in detail the technology behind Uniqlo products before displaying a winning page.

This experience was shareable on social and encouraged friends to uncover their own unique code through similar YouTube and Facebook videos. The results were terrific. Online videos were viewed 1.3 million times, and over 25,000 people signed up to receive the UNIQLO newsletters. In total, the campaign reached over four million people, resulting in 35,000 new customers.

The Lesson: Digital marketing can be a great way to creatively engage with your customers and teach them about who you are and what your product does. By taking control of the conversation with your customer, you can create your own brand story that you want to resonate with the target customer. You don’t need to go to the lengths that Uniqlo did to interact with your customers, but you do need to take control of the conversation.

Other Social Media Superstars

1. Doctor Who

This long-running BBC show attracts millions weekly to follow the adventures of the Doctor and his companions. When it comes to social media, the Time Lord eclipses all other television brands through the

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BMW: An Outstanding Example of the Power of Integrated Strategic Branding and Marketing.

17 Mar

While speaking to a group of fortune 100 brand marketing CEO’s recently, we asked how many of them share their business plans with their advertising agencies. Only a small number raised their hands.   It’s not surprising. It seems agencies and clients are equally at fault for this “separate camps” mentality. The important strategic business stuff never leaves the corporate office, and agencies tend to get caught up in the creative execution of assignments to promote sales. The result is that businesses seldom see their agencies as valued strategic partners.

What a waste, and here’s why. A company’s business strategy has a far greater chance of success if it is aligned with the company’s brand strategy. The really great advertisers get together with their really great agencies and make really great brands. So why can’t smaller advertisers and agencies benefit from working this way also? Well, often the business doesn’t have a written business plan. Or, the CEO, president, COO, CFP and VPs shut themselves in a room and brainstorm a business strategy, then they pass it down to marketing for a plan and execution. What a waste of good perspective. Most agencies can offer incredible external insights and bring critical customer data into the mix to make for a better plan.

Here’s an example of a terrific business strategy perfectly aligned with a brilliant brand strategy. In the early seventies, BMW held a miniscule share of the European luxury car market and an even smaller share of that audience’s mind. Mercedes-Benz outsold BMW 3 to 1, establishing its foothold on the U.S. market by promoting its “European Engineering.” However, if you talked to BMW designers, they’d tell you their cars had far superior engineering than Mercedes-Benz’s cars. They would also suggest they designed and built cars with much greater responsiveness to a driver’s actions, providing a better sense of the road beneath and offering greatly enhanced control.

Mercedes, according to BMW, had a smoother ride. However, BMW’s tighter feel and enhanced responsiveness gave drivers the sense they were in complete control, something no other brand of automobile offered. This handling advantage was greatly appreciated by sports car aficionados and car enthusiasts.

Thus, a business strategy was born. “At Bayerische Motoren Werke, we will build highly engineered automobiles and market them to performance-minded enthusiasts.” This new strategy was communicated to all of the company’s employees, strategic partners, suppliers, distributors, customers, sales teams and marketers. And, at this point, with BMW’s agency involved in every step of the strategy development, a brand strategy was carefully crafted and aligned for the purpose of advancing an overall corporate message: “BMW, the ultimate driving machine.”

This message was also delivered to the same employees, strategic partners, suppliers, distributors and customers. In three decades, BMW’s business strategy and brand strategy alignment have driven the company to the top of the category, and today, BMW outsells Mercedes-Benz 3 to 1.

This strategy alignment should never be ignored. That is, the two should never operate exclusively, nor should C-level executives and their agencies. We believe combined intelligence, know-how and experience can be of great value to all. Our brand discovery process provides the perfect link. When we facilitate a branding session, we recruit a company’s CEO, COO, VP of marketing, marketing managers, sales managers, folks from operations and someone in the field with a clear pulse on the buyer. Then, we spend half a day in an information-distilling process, identifying simple facts to possible unique selling points and absolute USPs.

And, our proprietary process includes a built-in delivery mechanism to assure the company’s newly discovered positioning is deliverable constantly and consistently. The outcome is the new or revisited business strategy, the basis for the development of a crystal clear and memorable brand positioning statement and, ultimately, the company’s internal and external brand communications strategy.

For all the reasons just mentioned, we always say, “Brand development is not a marketing initiative; rather, it is a corporate initiative.” It must start at the top and permeate from the president to the guy sweeping the floor in the factory, and that’s before we start talking to customers and prospects.

To take this alignment further, let us suggest it can also surface and highlight other issues worthy of exploration… things such as “What’s our business model, our channel strategy, now that the business and brand strategies are  one?” and “Should our vision for the future stay intact, or should we revisit it?”

Here’s a typical scenario: A client wants growth and increased sales.  The agency responds with an ad campaign or some creative execution as the solution.  This happens all the time; we agencies are famous for it. But, the smarter strategic agency will come back with an insightful argument (like BMW) for business and brand alignment initiatives before any ads are written.   From the outcome of this discovery process, the client, agency and other strategic partners can re-evaluate its distribution strategies, communications, sales networks and processes and even take a fresh look at the company’s vision. With this new, linear perspective, sales and growth can now increase, creating a smoother ride to greater success.

So remember, to propel your brand forward, share your business plan with your agency and brainstorm collaboratively with it as your partner. You’ll find the agency will bring a vital external perspective to your strategic branding and marketing thinking and this team approach will lead your company to increased profits.

1:  Brand Platform –The Brand Platform consists of the following elements.   2:  Brand Vision;  The brand’s guiding insight into its world.  3: Brand Mission;   How the brand will act on its insight.

4:  Brand Values; The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance. 5:  Brand Personality; The brand’s personality traits.

6:  Brand Tone of Voice; The unique copywriting style and expression.  How the brand speaks to its audiences.

Brand Positioning:  The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful manipulation of every element of the marketing mix.

Brand Strategy:   A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand’s vision and driven by the principles of differentiation and sustained consumer appeal. The brand strategy should influence the total operation of a business to ensure consistent brand behaviors and brand experiences.

3 VITAL INGREDIENTS THAT WILL TRANSFORM YOUR ONLINE SALES.

13 Feb

CREATIVITY, INNOVATION & STRATEGY is at the core of every brand’s ability to shine, stand out and rise above the competition.   Creativity, Innovation and Strategy is the clear difference between winning and losing, success and failure,  100 sales or 10.   But don’t take my word for it.  Just ask any famous fortune 500 company.   Apple, Samsung, BMW invest millions into these 3 vital components.

Basically there is no such thing as a bad media channel or media strategy.    There is actually only bad creative that is neither innovative or strategic that tends to kill a campaign.   Naive, Bad creative kills up to 80% of all advertising/marketing campaign’s ability to truly succeed.     80% of companies do actually have enough money to transform their sales if they prioritized their budgets properly and invested wisely in the best Creativity, Innovation and Strategy.   Unfortunately, so many companies don’t.  They  simply spend in all the wrong areas.

How to go from level 1 marketing to level 10?  Marketing that transforms business, optimizes sales and makes brands famous?   Contact us now, we’ll show you how.

www.blueorangeasia.comwww.blueorangeuk.com

1-sisley-fashion-junkie-1

#ProductMarketing   #BrandMarketing  #AdvertisingCampaign  #DigitalAdvertising #NewBrands  # NewProducts

 

Digital Branding-Advertising Agencies in Phnom Penh, Cambodia: Brand Marketing, The final advertising frontier?

6 Jan

 

Is Phnom Penh, Cambodia the new and final bold frontier for the Digital Brand- Advertising  Industry.

Branding and Advertising agencies in Phnom Penh seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Phnom Penh Branding and Advertising.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.

A few of the market sectors we service include; New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN CAMBODIA ?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange Asia  |   Email ideas@blueorangeuk.com

Our Outstanding Branding and Design Creative Services include New Brand Identity Creation | New Product Identity Creation | Branding Communications | Brand Collaterals | Brand Manuals & Tool Kits |  Brand and Product Positioning | Brand Strategy

Our Outstanding Design Services include Corporate Design | Graphic Design | Website Design | UX, UI Design | App Design | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

Our Outstanding Advertising Communication Services include Integrated Advertising Campaigns | Marketing Communications | PR | Activation Marketing | Events Marketing | Activation and Events Advertising |  FMCG Retail Advertising | Marketing and Advertising Strategy | Creative Direction | Copywriting | Art Direction | Photography | TV Commercial Productions | Corporate Film Productions | Digital Video Productions.

Our Outstanding Digital Marketing Communication Services include Interactive New Media | Digital Online Marketing | Viral Marketing | Social Media Marketing | Facebook Advertising | Instagram Advertising  | SEO Optimization | SEM Marketing.

Digital Social Media Branding-Advertising Agencies in HCMC, Vietnam: The Final Frontier for Facebook Advertising in Vietnam

6 Jan

Is HO CHI MINH CITY VIETNAM the new  frontier for the Digital Branding-Advertising  Industry.

Branding and Advertising agencies in HCMC VIETNAM seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

AS AN AWARD WINNING INTEGRATED BRANDING AND ADVERTISING AGENCY IN HO CHI MINH CITY, Blue Orange Asia is a leading the way.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.   A few of the market sectors we service include; New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN LAOS?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange Asia in HCMC VIETNAM . Email ideas@blueorangeuk.com

 

BLUE ORANGE ASIA’S Outstanding Advertising Communication Services include Integrated Advertising Campaigns | Marketing Communications | PR | Activation Marketing | Events Marketing | Activation and Events Advertising |  FMCG Retail Advertising | Marketing and Advertising Strategy | Creative Direction | Copywriting | Art Direction | Photography | TV Commercial Productions | Corporate Film Productions | Digital Video Productions.

BLUE ORANGE ASIA’S Outstanding Digital Marketing Communication Services include Interactive New Media | Digital Online Marketing | Viral Marketing | Social Media Marketing | Facebook Advertising | Instagram Advertising  | SEO Optimization | SEM Marketing.

Our Outstanding Branding and Design Creative Services include New Brand Identity Creation | New Product Identity Creation | Branding Communications | Brand Collaterals | Brand Manuals & Tool Kits |  Brand and Product Positioning | Brand Strategy

Our Outstanding Design Services include Corporate Design | Graphic Design | Website Design | UX, UI Design | App Design | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

 

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

WHY BRANDS DIE AND MARKETING BUDGETS GET TOTALLY WASTED.

27 Apr

wind&wing2branding-bangok-thailand-strategy1-sisley-fashion-junkie-1hotel-pre-opening-corporate-branding-agencies1:    Probably because so many CEOs and owners in Thailand and Asia work with so many NOT CREDIBLE,  NOT QUALIFIED  ‘make it up as you go along’  branding/marketing agencies.  Agencies with entire senior management having NO relevant credible experience, expertise or talent in the business and NO relevant BA qualification, education or awards,  EVER with ANY Accredited  Global Branding/Advertising Agency Network.

2:   Probably because CEOs are consistently exposed to and accept very low mediocre standards and expectations of creative branding/marketing excellence.

5 star Hotel Brands would never dream of hiring 2 star chefs to manage their 5 star hotel kitchen . . So why do so many CEOs and Owners here hire 2 star un credible, unqualified branding/marketing agencies to manage their 5 star business and brands?

Are clients insane?

In this part of the world, it seems    ’ Who You Know, not What You Know Rules’.  Or  ‘In The Land of the Blind, The One Eyed Man is King’.

When everyone is crying out for more direct sales, clear positioning and more market share, why is there such a total disregard for professional brand marketing excellence ?

CLIENTS . .  TIME TO STOP WASTING YOUR MONEY & COMMITTING SUICIDE?

Why not ask your agency senior partner for their relevant resume, awards, qualifications and experience gained  from an accredited global agency, BEFORE YOU CONSIDER WORKING WITH THEM ? and wasting your money.

Hospitality | Hotels, Resorts | Tourism | Travel Branding, Marketing Agencies in London, England, UK.

13 Apr

Blue Orange Asia | Blue Orange UK is an award winning Creative Tourism, Hospitality, Hotels, Travel Branding Marketing Agency servicing clients in Devon ,Avon,  Bristol, Reading,  Surrey, Central London, Knightsbridge, Chelsea, Mayfair, England, United Kingdom, servicing international hospitality clients in luxury destination travel branding marketing consultancy, tourism branding marketing consultancy, new hotel soft opening,  pre opening and grand launch branding marketing consultancy, new hotel PR awareness and grand opening, new luxury hotel and resort brand consultancy, New Spa and wellness  branding marketing, and  fitness nutrition and health.

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As one of the best Hospitality, Hotels, Tourism and Travel Branding, Marketing Companies and Agencies in England, many of the best brands in the world work with us because company owners, CEO’s and CMO’s recognize the value of working with an innovative credible qualified hospitality brand marketing partner  agency who delivers better ideas and better ROI results for their business.

https://www.behance.net/gallery/6049127/Tourism-Hotel-Branding-Consultants-in-Bangkok-Asia

https://www.behance.net/gallery/10731303/Blue-Orange-Asia-UK-Brand-Marketing-2016-Portfolio

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Our integrated traditional and digital hospitality services include;  new hotel and resort branding, Hotel logo and brand identity, F&B outlet logo and brand identity, Hotel brand sales and marketing collaterals, hotel brand marketing digital corporate videos, hotel website and SEO optimization,  new hotel and resort branding and marketing strategy, new hotel Corporate Identity design and brand manual guide book manual design, new hotel brand marketing,  new hotel brand creation, new hotel opening marketing and advertising, new hotel PR awareness  new F&B restaurant designs and grand opening, new spa and wellness  concepts,  health and wellness,  nutrition and health, Eco green hotels and resorts.

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https://www.behance.net/gallery/6049127/Tourism-Hotel-Branding-Consultants-in-Bangkok-Asia

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We have extensive expertise in all aspects of hospitality marketing communications, covering prestigious 5 star brands, urban hotels, to new boutique niche market premium resorts and Spas, to new unique Asian Golf Clubs.   Just a few of our hospitality consulting clients include Hilton & Double Tree Hotels Bangkok, Accor MGallery Hotel London,  Movenpick Hotels in London,  Le Meriden Hotel Bahrain,  Empire hotel in Brunei, Conrad Hotel & Resort Maldives, Maldives Tourism Authority, NOVOTEL in Yangon Myanmar, Vietnam Tourism in Hanoi and HCMC, Thailand Tourism, Conrad Hotel Bali, Brunei Tourism, Maldives Tourism Authority, Royal Phuket Marina,  Maikhao Dream Resort in Phuket, Hilton Hotel Singapore, and Banyan Golf Club & Resort to name just a few.

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With our new network of offices located in Hong Kong, Singapore, and Mayfair, Central London, England,  UK, please feel free to contact us with your enquiry.

To experience our clear credible difference and to maximize you sales and get ahead of your competition,   CONTACT US NOW AND WE’LL SHOW YOU HOW.

Blue Orange Asia |  Blue Orange UK Luxury Hospitality, Hotels, Resorts, Travel and Tourism Branding Marketing Advertising Agency.

http://www.blueorangeasia.com  | http://www.blueorangeuk.com

Contact us.   ideas@blueorangeasia.com

www.blueorangeasia.com/brandingconsultantsasiablog

OUR CLEAR DIFFERENCES

20 years of CREDIBLE 4A’s Experience in Creative | Strategic Branding, Advertising with the Best 3 Agencies in the World is at the core of everything we do.

Better Ideas.  Better Results.

We are Top of Google for branding, marketing, advertising agencies in Bangkok, Thailand. HCMC Vietnam, Maldives, Hong Kong And Asia. We can make YOU Top of Google too.

We have over 40 endorsements from clients on LinkedIn.

http://www.linkedin.com/in/brandmarketingagency

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