BMW: An Outstanding Example of the Power of Integrated Strategic Branding and Marketing.

17 Mar

While speaking to a group of fortune 100 brand marketing CEO’s recently, we asked how many of them share their business plans with their advertising agencies. Only a small number raised their hands.   It’s not surprising. It seems agencies and clients are equally at fault for this “separate camps” mentality. The important strategic business stuff never leaves the corporate office, and agencies tend to get caught up in the creative execution of assignments to promote sales. The result is that businesses seldom see their agencies as valued strategic partners.

What a waste, and here’s why. A company’s business strategy has a far greater chance of success if it is aligned with the company’s brand strategy. The really great advertisers get together with their really great agencies and make really great brands. So why can’t smaller advertisers and agencies benefit from working this way also? Well, often the business doesn’t have a written business plan. Or, the CEO, president, COO, CFP and VPs shut themselves in a room and brainstorm a business strategy, then they pass it down to marketing for a plan and execution. What a waste of good perspective. Most agencies can offer incredible external insights and bring critical customer data into the mix to make for a better plan.

Here’s an example of a terrific business strategy perfectly aligned with a brilliant brand strategy. In the early seventies, BMW held a miniscule share of the European luxury car market and an even smaller share of that audience’s mind. Mercedes-Benz outsold BMW 3 to 1, establishing its foothold on the U.S. market by promoting its “European Engineering.” However, if you talked to BMW designers, they’d tell you their cars had far superior engineering than Mercedes-Benz’s cars. They would also suggest they designed and built cars with much greater responsiveness to a driver’s actions, providing a better sense of the road beneath and offering greatly enhanced control.

Mercedes, according to BMW, had a smoother ride. However, BMW’s tighter feel and enhanced responsiveness gave drivers the sense they were in complete control, something no other brand of automobile offered. This handling advantage was greatly appreciated by sports car aficionados and car enthusiasts.

Thus, a business strategy was born. “At Bayerische Motoren Werke, we will build highly engineered automobiles and market them to performance-minded enthusiasts.” This new strategy was communicated to all of the company’s employees, strategic partners, suppliers, distributors, customers, sales teams and marketers. And, at this point, with BMW’s agency involved in every step of the strategy development, a brand strategy was carefully crafted and aligned for the purpose of advancing an overall corporate message: “BMW, the ultimate driving machine.”

This message was also delivered to the same employees, strategic partners, suppliers, distributors and customers. In three decades, BMW’s business strategy and brand strategy alignment have driven the company to the top of the category, and today, BMW outsells Mercedes-Benz 3 to 1.

This strategy alignment should never be ignored. That is, the two should never operate exclusively, nor should C-level executives and their agencies. We believe combined intelligence, know-how and experience can be of great value to all. Our brand discovery process provides the perfect link. When we facilitate a branding session, we recruit a company’s CEO, COO, VP of marketing, marketing managers, sales managers, folks from operations and someone in the field with a clear pulse on the buyer. Then, we spend half a day in an information-distilling process, identifying simple facts to possible unique selling points and absolute USPs.

And, our proprietary process includes a built-in delivery mechanism to assure the company’s newly discovered positioning is deliverable constantly and consistently. The outcome is the new or revisited business strategy, the basis for the development of a crystal clear and memorable brand positioning statement and, ultimately, the company’s internal and external brand communications strategy.

For all the reasons just mentioned, we always say, “Brand development is not a marketing initiative; rather, it is a corporate initiative.” It must start at the top and permeate from the president to the guy sweeping the floor in the factory, and that’s before we start talking to customers and prospects.

To take this alignment further, let us suggest it can also surface and highlight other issues worthy of exploration… things such as “What’s our business model, our channel strategy, now that the business and brand strategies are  one?” and “Should our vision for the future stay intact, or should we revisit it?”

Here’s a typical scenario: A client wants growth and increased sales.  The agency responds with an ad campaign or some creative execution as the solution.  This happens all the time; we agencies are famous for it. But, the smarter strategic agency will come back with an insightful argument (like BMW) for business and brand alignment initiatives before any ads are written.   From the outcome of this discovery process, the client, agency and other strategic partners can re-evaluate its distribution strategies, communications, sales networks and processes and even take a fresh look at the company’s vision. With this new, linear perspective, sales and growth can now increase, creating a smoother ride to greater success.

So remember, to propel your brand forward, share your business plan with your agency and brainstorm collaboratively with it as your partner. You’ll find the agency will bring a vital external perspective to your strategic branding and marketing thinking and this team approach will lead your company to increased profits.

1:  Brand Platform –The Brand Platform consists of the following elements.   2:  Brand Vision;  The brand’s guiding insight into its world.  3: Brand Mission;   How the brand will act on its insight.

4:  Brand Values; The code by which the brand lives. The brand values act as a benchmark to measure behaviors and performance. 5:  Brand Personality; The brand’s personality traits.

6:  Brand Tone of Voice; The unique copywriting style and expression.  How the brand speaks to its audiences.

Brand Positioning:  The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful manipulation of every element of the marketing mix.

Brand Strategy:   A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand’s vision and driven by the principles of differentiation and sustained consumer appeal. The brand strategy should influence the total operation of a business to ensure consistent brand behaviors and brand experiences.

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3 VITAL INGREDIENTS THAT WILL TRANSFORM YOUR SALES IN 2017

13 Feb

CREATIVITY, INNOVATION & STRATEGY is at the core of every brand’s ability to shine, stand out and rise above the competition.   Creativity, Innovation and Strategy is the clear difference between winning and losing, success and failure,  100 sales or 10.   But don’t take my word for it.  Just ask any famous fortune 500 company.   Apple, Samsung, BMW invest millions into these 3 vital components.

Basically there is no such thing as a bad media channel or media strategy.    There is actually only bad creative that is neither innovative or strategic that tends to kill a campaign.   Naive, Bad creative kills up to 80% of all advertising/marketing campaign’s ability to truly succeed.     80% of companies do actually have enough money to transform their sales if they prioritized their budgets properly and invested wisely in the best Creativity, Innovation and Strategy.   Unfortunately, so many companies don’t.  They  simply spend in all the wrong areas.

How to go from level 1 marketing to level 10?  Marketing that transforms business, optimizes sales and makes brands famous?

Contact us now, we’ll show you how.

Many of the best brands in the world work with us because we deliver better ideas and better results.

www.blueorangeasia.comwww.blueorangeuk.com

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#ProductMarketing   #BrandMarketing  #AdvertisingCampaign  #DigitalAdvertising #NewBrands  # NewProducts

 

Digital Branding-Advertising Agencies in Phnom Penh, Cambodia: Brand Marketing, The final advertising frontier?

6 Jan

 

Is Phnom Penh, Cambodia the new and final bold frontier for the Digital Brand- Advertising  Industry.

Branding and Advertising agencies in Phnom Penh seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

Blue Orange Asia is a leading the way in Phnom Penh Branding and Advertising.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.

A few of the market sectors we service include; New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN CAMBODIA ?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange Asia  |   Email ideas@blueorangeuk.com

Our Outstanding Branding and Design Creative Services include New Brand Identity Creation | New Product Identity Creation | Branding Communications | Brand Collaterals | Brand Manuals & Tool Kits |  Brand and Product Positioning | Brand Strategy

Our Outstanding Design Services include Corporate Design | Graphic Design | Website Design | UX, UI Design | App Design | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

Our Outstanding Advertising Communication Services include Integrated Advertising Campaigns | Marketing Communications | PR | Activation Marketing | Events Marketing | Activation and Events Advertising |  FMCG Retail Advertising | Marketing and Advertising Strategy | Creative Direction | Copywriting | Art Direction | Photography | TV Commercial Productions | Corporate Film Productions | Digital Video Productions.

Our Outstanding Digital Marketing Communication Services include Interactive New Media | Digital Online Marketing | Viral Marketing | Social Media Marketing | Facebook Advertising | Instagram Advertising  | SEO Optimization | SEM Marketing.

Digital Social Media Branding-Advertising Agencies in HCMC, Vietnam: The Final Frontier for Facebook Advertising in Vietnam

6 Jan

Is HO CHI MINH CITY VIETNAM the new  frontier for the Digital Branding-Advertising  Industry.

Branding and Advertising agencies in HCMC VIETNAM seem to be booming.  From digital online marketing to new social media marketing to traditional brand advertising print and TV film commercials The entire industry is set to grow extensively.

AS AN AWARD WINNING INTEGRATED BRANDING AND ADVERTISING AGENCY IN HO CHI MINH CITY, Blue Orange Asia is a leading the way.  Our team of talented creative directors and designers have produced an original portfolio of traditional and digital brand design for clients in Asia, Europe and London UK.   A few of the market sectors we service include; New Technologies,  E Commerce, Food, Beverages, New Restaurants, FMCG and Retail products, Beauty and Skincare, Cosmetics, Luxury tourism, Hospitality, Corporate Business Development & Design, Lifestyle and Leisure, Healthcare and Wellness, Medical, Sports, Nutrition, Financial Services and Insurance, Mobile, Apps, Devices, Electronic Consumer Goods, Retail Shopper Activation, IT, Software, Travel, Fashion Accessories & Designer Apparel, Retail Banking Products, Manufacturing, Cars & Trucks, Airlines & Aviation Brands, Engineering Products & Systems, Security, Alternative Energy, Luxury Waterfront Marinas, Yacht & Beach Clubs, Condo Developments, Eco Green Living.

HOW TO STAND OUT AND BEAT YOUR COMPETITION IN LAOS?

In today’s fast changing world, your business needs innovative radical thinking in order to significantly grow and stay ahead.  As the saying goes, Change or Die.  From our experience we know that Visually Engaging Original Content Marketing, Online Social Media and Digital Viral Video Marketing are the smart compelling ways to optimize your sales and marketing budget.   Communicate your unique selling points in a creatively compelling way and you will develop long term engaging customer relationship and loyalty to your brand or product making you rank higher in Google searches and clearly stand out above the bland corporate competition.

YOU AND YOUR BRAND ARE UNIQUE.  To change your business for the better, simply change the way you market your brand or product.  Contact us Now, We’ll Show You How.

To experience our Clear Difference, email us now with your enquiry.  We look forward to hearing from you, the privilege of meeting you, and the opportunity to work with you to make you an outstanding success in the future.

PLEASE CLICK ON THESE LINKS TO VIEW A FEW EXAMPLES OF OUR BEST PRODUCTIONS.

https://vimeo.com/197676686
https://vimeo.com/191470649
https://vimeo.com/196880235

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

Blue Orange Asia in HCMC VIETNAM . Email ideas@blueorangeuk.com

 

BLUE ORANGE ASIA’S Outstanding Advertising Communication Services include Integrated Advertising Campaigns | Marketing Communications | PR | Activation Marketing | Events Marketing | Activation and Events Advertising |  FMCG Retail Advertising | Marketing and Advertising Strategy | Creative Direction | Copywriting | Art Direction | Photography | TV Commercial Productions | Corporate Film Productions | Digital Video Productions.

BLUE ORANGE ASIA’S Outstanding Digital Marketing Communication Services include Interactive New Media | Digital Online Marketing | Viral Marketing | Social Media Marketing | Facebook Advertising | Instagram Advertising  | SEO Optimization | SEM Marketing.

Our Outstanding Branding and Design Creative Services include New Brand Identity Creation | New Product Identity Creation | Branding Communications | Brand Collaterals | Brand Manuals & Tool Kits |  Brand and Product Positioning | Brand Strategy

Our Outstanding Design Services include Corporate Design | Graphic Design | Website Design | UX, UI Design | App Design | Retail Consumer Branding | Luxury Branding | SKU Packaging Design.

 

https://www.behance.net/gallery/33477363/INTEGRATED-BRANDING-ADVERTISING-PORTFOLIO

WHY BRANDS DIE AND MARKETING BUDGETS GET TOTALLY WASTED.

27 Apr

wind&wing2branding-bangok-thailand-strategy1-sisley-fashion-junkie-1hotel-pre-opening-corporate-branding-agencies1:    Probably because so many CEOs and owners in Thailand and Asia work with so many NOT CREDIBLE,  NOT QUALIFIED  ‘make it up as you go along’  branding/marketing agencies.  Agencies with entire senior management having NO relevant credible experience, expertise or talent in the business and NO relevant BA qualification, education or awards,  EVER with ANY Accredited  Global Branding/Advertising Agency Network.

2:   Probably because CEOs are consistently exposed to and accept very low mediocre standards and expectations of creative branding/marketing excellence.

5 star Hotel Brands would never dream of hiring 2 star chefs to manage their 5 star hotel kitchen . . So why do so many CEOs and Owners here hire 2 star un credible, unqualified branding/marketing agencies to manage their 5 star business and brands?

Are clients insane?

In this part of the world, it seems    ’ Who You Know, not What You Know Rules’.  Or  ‘In The Land of the Blind, The One Eyed Man is King’.

When everyone is crying out for more direct sales, clear positioning and more market share, why is there such a total disregard for professional brand marketing excellence ?

CLIENTS . .  TIME TO STOP WASTING YOUR MONEY & COMMITTING SUICIDE?

Why not ask your agency senior partner for their relevant resume, awards, qualifications and experience gained  from an accredited global agency, BEFORE YOU CONSIDER WORKING WITH THEM ? and wasting your money.

Hospitality | Hotels, Resorts | Tourism | Travel Branding, Marketing Agencies in London, England, UK.

13 Apr

Blue Orange Asia | Blue Orange UK is an award winning Creative Tourism, Hospitality, Hotels, Travel Branding Marketing Agency servicing clients in Devon ,Avon,  Bristol, Reading,  Surrey, Central London, Knightsbridge, Chelsea, Mayfair, England, United Kingdom, servicing international hospitality clients in luxury destination travel branding marketing consultancy, tourism branding marketing consultancy, new hotel soft opening,  pre opening and grand launch branding marketing consultancy, new hotel PR awareness and grand opening, new luxury hotel and resort brand consultancy, New Spa and wellness  branding marketing, and  fitness nutrition and health.

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As one of the best Hospitality, Hotels, Tourism and Travel Branding, Marketing Companies and Agencies in England, many of the best brands in the world work with us because company owners, CEO’s and CMO’s recognize the value of working with an innovative credible qualified hospitality brand marketing partner  agency who delivers better ideas and better ROI results for their business.

https://www.behance.net/gallery/6049127/Tourism-Hotel-Branding-Consultants-in-Bangkok-Asia

https://www.behance.net/gallery/10731303/Blue-Orange-Asia-UK-Brand-Marketing-2016-Portfolio

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Our integrated traditional and digital hospitality services include;  new hotel and resort branding, Hotel logo and brand identity, F&B outlet logo and brand identity, Hotel brand sales and marketing collaterals, hotel brand marketing digital corporate videos, hotel website and SEO optimization,  new hotel and resort branding and marketing strategy, new hotel Corporate Identity design and brand manual guide book manual design, new hotel brand marketing,  new hotel brand creation, new hotel opening marketing and advertising, new hotel PR awareness  new F&B restaurant designs and grand opening, new spa and wellness  concepts,  health and wellness,  nutrition and health, Eco green hotels and resorts.

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https://www.behance.net/gallery/6049127/Tourism-Hotel-Branding-Consultants-in-Bangkok-Asia

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We have extensive expertise in all aspects of hospitality marketing communications, covering prestigious 5 star brands, urban hotels, to new boutique niche market premium resorts and Spas, to new unique Asian Golf Clubs.   Just a few of our hospitality consulting clients include Hilton & Double Tree Hotels Bangkok, Accor MGallery Hotel London,  Movenpick Hotels in London,  Le Meriden Hotel Bahrain,  Empire hotel in Brunei, Conrad Hotel & Resort Maldives, Maldives Tourism Authority, NOVOTEL in Yangon Myanmar, Vietnam Tourism in Hanoi and HCMC, Thailand Tourism, Conrad Hotel Bali, Brunei Tourism, Maldives Tourism Authority, Royal Phuket Marina,  Maikhao Dream Resort in Phuket, Hilton Hotel Singapore, and Banyan Golf Club & Resort to name just a few.

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With our new network of offices located in Hong Kong, Singapore, and Mayfair, Central London, England,  UK, please feel free to contact us with your enquiry.

To experience our clear credible difference and to maximize you sales and get ahead of your competition,   CONTACT US NOW AND WE’LL SHOW YOU HOW.

Blue Orange Asia |  Blue Orange UK Luxury Hospitality, Hotels, Resorts, Travel and Tourism Branding Marketing Advertising Agency.

http://www.blueorangeasia.com  | http://www.blueorangeuk.com

Contact us.   ideas@blueorangeasia.com

www.blueorangeasia.com/brandingconsultantsasiablog

OUR CLEAR DIFFERENCES

20 years of CREDIBLE 4A’s Experience in Creative | Strategic Branding, Advertising with the Best 3 Agencies in the World is at the core of everything we do.

Better Ideas.  Better Results.

We are Top of Google for branding, marketing, advertising agencies in Bangkok, Thailand. HCMC Vietnam, Maldives, Hong Kong And Asia. We can make YOU Top of Google too.

We have over 40 endorsements from clients on LinkedIn.

http://www.linkedin.com/in/brandmarketingagency

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SOCIAL MEDIA MARKETING AGENCIES IN YANGON MYANMAR: FACEBOOK MARKETING AGENCY IN YANGON.

10 Apr

 

BLUE ORANGE ASIA is a Creative Social Media Marketing Agency in Yangon, Myanmar.

OUR OUTSTANDING SOCIAL MEDIA ADVERTISING SERVICES INCLUDE Social Media Advertising Communication Campaigns,  Facebook Advertising, Facebook Ads, Facebook Marketing, Instagram Advertising,  @ Line App Advertising, Youtube Marketing, #Hashtag Marketing,  Boost Post Marketing, Social Media Video Productions, Social Media Films, Facebook Page Branding and design, Face Book page Copwriting, Social Media Banner ads, Social Media Blogs and New posts, Viral Media Campaigns.

THE BEST BRANDS WORK WITH US BECAUSE WE DELIVER BETTER CREATIVE IDEAS THAT DELIVER BETTER RESULTS.

BLUE ORANGE ASIA MANAGES AND SERVICES SOCIAL MEDIA CLIENTS in the market sectors of FMCG, Beauty, Skincare, Cosmetics, Hospitality, Hotels and Resorts, Luxury Brands, Alternative  Healthcare and Hospital products, LOHAS Lifestyles of Health and Sustainability, Yoga, Nutrition Diets and Health,  Spas and well being, Consumer Retail Branding, Insurance, New Business Development, Social Media, IT, Mobile Apps, Mobile Devices, Food & Beverage Products, New Products, Electronic Consumer Goods, Tourism, Travel, Fashion Apparel, Retail Banking, Automotive, Property Development, Shopper Retail.  Just a few of the clients include Disney Hong Kong, Audi, Olay P&G Thailand, HSBC Singapore, Hilton Hotels Asia, Vietnam Tourism, Erawan Bangkok, Air Asia.

THE FASTEST WAY TO OPTIMIZE YOUR SALES AND STAND OUT ABOVE YOUR COMPETITION ON SOCIAL MEDIA.   Create an Engaging Visually Compelling Social Media Digital Viral Film/Video and market it across targeted new media, social media communication channels.  Smart, efficient, effective.  If produced professionally, a corporate brand or product digital viral film with a Great Contagious Advertising Idea generates massive awareness for your business brand and product simply by communicating irresistible outstanding Must Have, Must Share dynamic content. Making you, your brand and product stand out above and beyond the boring bland competition.    Furthermore, a digital viral video significantly increases new direct traffic to your website, optimizing new leads and sales, allowing you to significantly increase your market share.

GET SMART. GET SOCIAL. GET VIRAL.  CONTACT US NOW. WE’LL SHOW YOU HOW.

 

CREATIVITY, INNOVATION & STRATEGY is at the core of every business, brand’s ability to stand out and rise above the competition and succeed.   Creativity, Innovation and Strategy is the difference between winning and losing, success and failure.   In Creativity, Innovation & Strategy, we EXCEL.

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BLUE ORANGE ASIA SOCIAL MEDIA BRAND MARKETING | VIRAL MEDIA MARKETING COMPANY IN YANGON MYANMAR.

EMAIL US:  ideas@blueorangeuk.com | http://www.blueorangeuk.com

ideas@blueorangeasia.com  |   http://www.blueorangeasia.com

We have over 40 endorsements from clients on LinkedIn. http://www.linkedin.com/in/brandmarketingagency

 

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TOP TIPS FOR BETTER SOCIAL MEDIA ENGAGEMENT IN MYANMAR

  1. Run Facebook Ads to content

Running Facebook Ads is commonplace for social media marketing now. Oftentimes, however, running these ads straight to products can make them stick out like a sore thumb on a Facebook user’s News Feed. Running ads to content can make them feel more “native” to the Facebook platform. If all goes well, people won’t even notice they’re ads, and before you know it, they’ve visited your website and subscribed to your email list.

 

  1. Run a Photo contest

Use an app like Wishpond to run a contest in a tab on your Facebook page, and prompt your fans to submit photos related to your brand and product. Running a contest is one of the best ways to increase engagement and spread awareness of your Facebook page, all while generating leads for sales and collecting user-generated content that you can use in future marketing campaigns.

 

  1. Run a sweepstakes

Just like running a photo contest, running a sweepstakes is a great way to quickly grow your following and spread brand awareness. Because sweepstakes are so easy to enter, it’s simple to get people interested in your products. Make sure your prize is a product related to your brand, so you can connect with non-winners in the future with the purpose of turning them into sales. Add a “Like this page” popup box to your contest as well, to ensure contest entrants become connected with your brand.

 

  1. Run a Facebook Live campaign

Interacting with your fans in real-time adds a layer of honesty and “realness” to your social media marketing. Running, for example, a live interview to answer fan questions or to preview your newest line of products adds to the fan experience by creating a channel where you can engage your audiences right away, driving interest in your brand.

 

  1. Use videos and photos to preview content

Content marketing is a big marketing strategy for brands everywhere – and social media is a great outlet to share your content. Though you could just link straight to your content, previewing some of the content you’re sharing in a short video or picture (like an infographic) can help to pull viewers in and drive traffic from social channels (like Facebook) to your blog.

 

  1. Post relatable “tag a friend” content

If you’ve been on Facebook recently, chances are memes have been taking your News Feed by storm. You’ll also notice that most of the comments are people tagging friends they think would like the post – kind of the modern-day equivalent to forwarding a chain email to friends. Post a funny, relatable picture that’s relevant to your product or brand and encourage fans to tag their friends – this helps to spread brand awareness without feeling overly promotional.

 

  1. Post coupons on Facebook

Providing value in the form of discounts or coupons on your page keeps current fans interested, and can convince others to interact with and Like your page. Though your regular content can be exciting, remember that your end goal is likely to drive sales – introducing Facebook-only coupons can help to increase social engagement and turn passive Facebook fans into customers. There’s also the added possibility that fans may share the discount with their friends, spreading awareness and raising sales even further.

 

  1. Respond to customers’ concerns

As marketers, we know by now that social media isn’t just a platform we can use as a content megaphone. We’re responsible for using it to create and maintain connections with your customers to strengthen our brand and keep fans around. It’s also happens to be a popular place for customers with complaints to vent their frustrations. Respond to your customers’ complaints and concerns on Facebook. Avoid being defensive – use it to listen to and solve their problems, and you’ll see you can turn a bad situation into a brand-building opportunity.

 

  1. Run “reaction” campaigns

Something Facebook subtly introduced this year was an added array of “reactions” that people could use in place of the standard “Like”, including “love”, “haha”, “angry”, “sad”, and “wow”. Get users engaged by posting an image asking fans to vote for an option using the reaction buttons. For example, a protein bar company might ask fans what their favorite flavor is by saying “press Like for peanut butter or Love for chocolate”. This not only increases engagement, but also helps you gain insight into the minds of your consumers.

 

  1. Post infographics

Though Facebook isn’t usually the best place to post dense or numbers-heavy content, you can circumvent this by creating and posting visually-appealing infographics. Take interesting statistics and turn them into easily-digestible – and shareable – visual content. This is a great way to inform customers about your product and industry in a way that’s not overbearing. Use this tactic sparingly, for information you know your customers will be surprised by or particularly interested in.

  1. Schedule your posts with a tool like Buffer

Tweeting constantly is the best way to ensure you remain relevant by increasing the likelihood that you’ll show up on your followers’ Twitter feeds. It also shows people that you’re active on the platform, and allows you to space out your content easily without running into periods of content overload (or drought). Using a tool like Buffer also allows you to track metrics for your links, so you can see which of your Tweets are receiving the most engagement.

 

  1. Use BuzzSumo to curate content relevant to your account

If you like to share content from other places, use a service like BuzzSumo to find content with proven engagement. Use keywords relevant to your brand or product to look for content your followers will enjoy, and share the top posts. Because BuzzSumo has metrics on the most engaging posts for each keyword, it gives you a foolproof way to share content that’s interesting to readers.

 

  1. Reach out to other accounts to share your content

Tools like BuzzSumo (or other analytics platforms) also allow you to identify influencers – people with large followings. If you have a high-value piece of content you want to share with the world, it’s a good practice to reach out to influencers who follow you (or share content like yours) and ask them to give yours a share. More often than not, they’ll be willing to do it, helping to disseminate your content in different social media circles.

 

  1. Host a Twitter round table

Twitter can be a great medium to hold discussions with your social media circles. If it fits your brand, hosting a live chat or round table is an awesome way to learn more about your consumers. Companies like Buffer host weekly chats, with different questions and discussion topics for each chat. These chats are all linked by a hashtag, making it easy for participants to follow along.

 

  1. Create Special Moments with Live Video Feeds

Twitter recently made their “Moments” feature available to all users, meaning it’s easy to compile a selection of Tweets, photos and videos to create a seamless experience for viewers. If there’s a specific campaign you’re running, take Tweets from your various accounts (and followers if they send you content) to create a Moment that summaries the campaign. Share this Moment with your followers to easily share the entire experience with them.